The Voice In My HED

Spotify is testing a new way for podcast listeners to skip past ads, and some prominent voices in podcasting are already predicting disaster.

Neil thinks they may be worrying about the wrong problem.

This episode goes back nearly 30 years to Howard Stern, detours through the Super Bowl, Guns N’ Roses, Bud Light, Rick Moranis and some of the most successful radio commercials ever made — all in search of a lesson podcasters might want to remember before declaring war on the “Skip” button.

What is The Voice In My HED?

Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.