Uncut B2B Marketing

Marketing reports on traffic and MQLs. Sales counts deals. Leadership wants a forecast. Nobody's looking at the same number. In this episode, Jasper Degreef, Jasper Hissink and Ted van den Berg dig into account-based intelligence: one view of where your target accounts sit in the buying journey, built on behavior, not form fills. We cover how to define stages, what signals to track, the tooling stack that makes it work, and why rallying marketing, sales and leadership around a single metric rewires how your go-to-market team operates. 

Creators and Guests

Host
Jasper Degreef
Host
Jasper Hissink
Host
Ted van den Berg

What is Uncut B2B Marketing?

Most B2B SaaS demand gen advice sounds great on LinkedIn… until you try to execute it. Uncut is a no-BS podcast that takes you from A to Z in B2B SaaS demand generation, breaking down how to actually build a modern demand engine that works in the real world.

Hosted by Jasper de Greef, Jasper Hissink, and Ted van den Berg, each episode focuses on one core building block of demand gen from foundations and research to positioning, channels, attribution, and reporting. This isn’t a highlight reel of vanity metrics or overnight wins. It’s the real tactics, trade-offs and mistakes behind campaigns that actually generate pipeline and revenue. If you’re a B2B SaaS marketer, founder or growth lead trying to deliver results without infinite budget or headcount, this podcast is for you. No fluff. No filters. Just demand gen, uncut.