Crush Your Profit Target This Holiday Season With First-Party Data And Intelligent Customer Segmentation With John Chao Of Segments

Show Notes

In today’s Shopify ecommerce podcast, my guest is John Chao, the Co-Founder and CEO of Segments. They are a Shopify Plus Certified App that helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation with advanced data analytics. It’s all presented and actionable in an easy-to-understand visual manner. 

First party data is a competitive advantage for DTC and online marketing, but most Shopify brands don’t have the budget for expensive CDPs or the right team in place to activate their audience.

Segments put marketers back in the driver’s seat with their no code data CRM that brings together ecommerce and marketing data into a single source of truth, with prebuilt segmentation and cross channel management. So marketers can be data-driven without spending any time on coding.

Let's jump in a learn more!

Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.

Have any questions or comments about this episode? We can be reached here: eCommerceFastlane.com/contact or through our social channels. We love hearing from our listeners!

Looking to grow and scale revenue for your Shopify ecommerce store profitably? Click here, eCommerceFastlane.com, for the latest strategies.

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What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey—from eBay Power Seller shipping products myself to Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with the teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building and scaling my own businesses taught me what actually works when your money and reputation are on the line. That combination—insider access plus real operator experience—gives you a perspective you won't find anywhere else.

Since 2016, eCommerce Fastlane has delivered over 420 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I sit down with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

You'll discover how to leverage emerging tech without losing what makes your brand unique, and you'll hear real founder stories—including lessons from my own journey and insights from 400+ industry leaders who've been exactly where you are.

This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

Ready to grow smarter, not just faster? Join 30,000+ merchants in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

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