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In today’s Shopify ecommerce podcast, my guest is John Chao, the Co-Founder and CEO of Segments. They are a Shopify Plus Certified App that helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation with advanced data analytics. It’s all presented and actionable in an easy-to-understand visual manner. First party data is a competitive advantage for DTC and online marketing, but most Shopify brands don’t have the budget for expensive CDPs or the right team in place to activate their audience.Segments put marketers back in the driver’s seat with their no code data CRM that brings together ecommerce and marketing data into a single source of truth, with prebuilt segmentation and cross channel management. So marketers can be data-driven without spending any time on coding.Let's jump in a learn more!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? We can be reached here: eCommerceFastlane.com/contact or through our social channels. We love hearing from our listeners!Looking to grow and scale revenue for your Shopify ecommerce store profitably? Click here, eCommerceFastlane.com, for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.
In today’s Shopify ecommerce podcast, my guest is John Chao, the Co-Founder and CEO of Segments. They are a Shopify Plus Certified App that helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation with advanced data analytics. It’s all presented and actionable in an easy-to-understand visual manner.
First party data is a competitive advantage for DTC and online marketing, but most Shopify brands don’t have the budget for expensive CDPs or the right team in place to activate their audience.
Segments put marketers back in the driver’s seat with their no code data CRM that brings together ecommerce and marketing data into a single source of truth, with prebuilt segmentation and cross channel management. So marketers can be data-driven without spending any time on coding.
Let's jump in a learn more!
Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.
Have any questions or comments about this episode? We can be reached here: eCommerceFastlane.com/contact or through our social channels. We love hearing from our listeners!
Looking to grow and scale revenue for your Shopify ecommerce store profitably? Click here, eCommerceFastlane.com, for the latest strategies.
Hosted on Acast. See acast.com/privacy for more information.
I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value.
One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."
Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 380+ episodes, the podcast covers a wide range of topics, including:
- Shopify & Ecommerce Platforms
- Shopify apps, themes, partners & best practices
- Shopify experts, Shopify Plus & Shopify POS
- BigCommerce, WooCommerce, WordPress & other commerce tools
- Digital Marketing Strategies
- Email marketing, SMS marketing & push notifications
- Conversion rate optimization (CRO) & customer retention
- Paid advertising (Facebook, Google, Instagram, TikTok, YouTube)
- Influencer marketing, content marketing & Shopify SEO
- Social media marketing, branding & public relations
- Shopify Dropshipping & Other Business Models
- Print on Demand & online store setup
- B2B ecommerce, wholesale & Shopify online shopping
- Shopify collabs & partnerships
- Emerging Ecommerce Trends
- AI, AR/VR & chatbots in ecommerce
- Sustainability, social impact & headless commerce
- Omnichannel strategies & cross-border ecommerce
- Web3, crypto & NFTs in ecommerce
- Entrepreneurship & Startup Growth
- Founder stories, lessons learned & work-life balance
- Startup funding, team building & growth strategies
- Business Operations & Logistics
- Inventory management, supply chain & fulfillment
- Payment processing, fraud prevention & customer support
- Data analytics, business intelligence & cash flow management
- MarTech & Ecommerce Tech Stack
- Marketing automation, analytics & personalization
- Headless CMS, CDPs & data management
- ERP, PIM, OMS, WMS & 3PL integrations
- Finance, Economics & Investing
- Ecommerce business models & unit economics
- Financial planning, budgeting & forecasting
- Fundraising, M&A, exit strategies & tax planning
Steve meets with Shopify partners, marketing experts, and industry leaders weekly to discuss the latest tools, trends, and marketing tactics. From app developers and agency owners to successful brand founders, our guests bring a wealth of knowledge and experience to every episode.
Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store.
Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today!
Together, let's navigate the fast-paced world of online retail and unlock your store's true potential.
Website: https://ecommercefastlane.com
LinkedIn: https://www.linkedin.com/in/shutt
X: https://x.com/stevenhutt
Email: steve@ecommercefastlane.com