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coming up. You were hoping that the LRP

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would not pay off. Yeah. And then you

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get there and the cattle make three 400

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$500 ahead, whatever it is you're
 and

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you're grapping about 70 bucks. You

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know, 5 years ago, I'd have told you if

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a guy's got less than a,000 cattle, he

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probably wouldn't work with somebody

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like us. Um, but today's standards, we

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can work with anybody of any size.

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Embracing the youth, uh, enriching the

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youth, and and, uh, I mean, that's how

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we're going to keep this thing going

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long term. That's right around the

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corner on the Live A Ranch and Livestock

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Marketing We Live It podcast. But first,

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a reminder. If it's time to sell your

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cattle, consign your cattle with Live A.

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Our summer auction schedule is on your

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screen and available at live-ag.com.

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Consign your cattle now and take

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advantage of Liveag's generations of

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experience in livestock marketing. Now,

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here's your hosts, Tidy Cordova and

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Casey Mabry.
 Welcome back to the We Live

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It podcast. Here, myself, Tidy Cordova,

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and Casey Mabry. We'd just like to

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welcome all you back in social media

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land for joining us and and thank y'all

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also for for subscribing and liking to

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the podcast and continue to watch and as

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it continues to grow. We we're going to

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keep asking you guys out there that if

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you want to be on the show or you want

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to advertise on the show or you want to

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be a part of any of it, just reach out

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to Katie Holdener at katie live-ag.com

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is her email and she can get you fixed

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right up with marketing package. So

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Casey, we'll kind of dip right into

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here. We're going to talk a little bit

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about marketing strategies and risk

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management through Blue Reef Aggra

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Marketing. Um, which is a company that

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you co-founded or worked with or
 partner

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partner in. And uh, y'all have multiple

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locations, Texas, Nebraska.

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Help me out here. Speak.
 So, we've got

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an office in Weatherford, Texas. We've

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got an office in O'Neal, Nebraska. Uh,

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we've got a guy that works out of San

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Angelo, Texas. Wade Perks works out of

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San mention.

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And then uh yeah, we've got an office of

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a couple we've got several guys that

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work directly on the grain side. So uh

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Blue Reef was started about 15 years

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ago. We've talked about this a little

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bit. A couple of guys, Chip Nellinger

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and Adam Dryer. I would have probably

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joined about 7 8 years ago after I'd

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spent some time with Cargill um bringing

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that on there. And so we f started

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focusing predominantly on cattle and

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cattle price uh seven or eight years

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ago. Uh and it was Scott Dryer and

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myself for the bulk of that. Um over

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time um as our business has grown, our

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biggest uh business model difference is

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we reduced the number of people that we

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work with uh so that we can have a

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really really tight relationship with

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those guys uh in the producers. Um and

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as as we've grown and we've had we've

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had to grow with people um and so we've

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added those people across the way.
 So

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tell us a little bit about your team. I

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mean, how does that look? And who who

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are they and what are their specialties

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and kind of cuz one thing we do know

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about successful companies, it's the

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people that are underneath the people

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that people normally see or resonate

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with. We got people under us that are

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great at what they do that what makes us

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look so good. So, kind of tell us a

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little bit about your team and what what

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all they do.
 Yeah, as you know, the

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hardest thing to do is find the I mean,

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it's easy to say, man, let's grow or I

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mean that was really never our intent

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was to grow. it was really honestly uh

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to work producers on a one-on-one basis

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and give them advice. Um the byproduct

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of that is it's a little bit different

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than what the other people do it as. Um

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and so that's allowed us to grow as

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we've gotten more customers. And so I

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mean honestly, so what we've tried to do

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is find people that are that understand

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the business.
 I will and I always joke

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around, I'll never hire a 4.0. Um, and I

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want to hire people that are really

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understanding and and compassionate

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towards the customer. I don't want to

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try to find the smartest smartest guy in

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the room type deal. Um, and so with

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that, we try to find, you know, people

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that grew up in this industry, whether

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they were in FFA or 4H programs. Um,

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going out and trying to find seasoned,

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you know, 40, 30 year old veterans in

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this industry is hard. Uh, they don't

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necessarily want to make a transition.

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And the other thing, they come with some

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bad habits, too. So, we try to find

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people that are in the middle part of

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their career and they're, you know, 30

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years old or so, uh, that have got some

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experience in the business in the

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commercial side of it. We trade futures.

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Uh, we, so we have to have a series

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three, but I don't necessarily want to

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go out and hire brokers from other

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companies. Um, I want to hire people

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that we can teach uh, that side of the

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business. And so understanding the

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producer, understanding the different

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geographic regions that these people are

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in, understanding the timing of the

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market, understanding the physical

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attributes of the cattle is something

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that's super important. So we try to

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focus on that. So like Dawson Dietrich

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works for us in uh in in the Texas

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office here. His dad is a client of

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mine. He's probably been one of my first

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clients. I met Dawson, you know, he was

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in school uh and finishing up school.

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Um, and a man I knew right away that kid

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grew up, you know, processing cavs and

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working right alongside his dad and

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going to sail barns and things like

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that. Um, Zach Cibble runs our office in

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Nebraska. And Zach, um, he he was a

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cattle buyer for Cargill. I knew him

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there. Great guy. Um, really grew up in

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in production and he's still in

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production. He runs cows, run feeder

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cattle, feeds cattle. Uh, he is in the

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thick of it. So, um, we want those

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people that can understand that. Justin

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Slayball works there under Zach and

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mentors under him. He's a younger guy.

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So, we're not going to try to go out and

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hire guys that or girls that uh you know

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don't necessarily um you know have the

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compassion and that we know and you've

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I've talked about this at length of u we

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know it takes a lot to know this

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business and so um we want to make sure

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that these guys have some season um and

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we want to make sure that they've

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they've been through the good and the

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bad because I mean you know how this

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business is uh there's good and there's

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bad. I mean, there's there's uh it's

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definitely a challenging business. And

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so, whenever things get tough,
 um

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whenever the emotions get high, we want

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to be able to step back on a solid

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foundation and and make the best

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decision that's out there. It might not

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always be the right way. It might not

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always be the right, it might not end up

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being right, but it was the right

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decision for that time um there. So,
 it

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was educated and a right decision at the

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moment and focused on how it fit that

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individual producers
 deal. So

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looking to earn a premium for doing

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things right? At Earth Claims, we

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Call us today at 81665220004

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preferred.
 I'm going to kind of jump off

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topic. We'll jump right back on. But you

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mentioned some of them while ago about 4

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and FFA and they had the Texas FFA

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convention in Fort Worth and your

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daughter was awarded award. Yeah.
 So

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what what what did she what did she

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receive?
 Yeah. So it's pretty cool. So

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uh she she found an a teacher and this a

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teacher got her involved in the uh uh

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the aggra science fair project. And the

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aggra science fair project is where a

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kid goes and actually does a physical

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project. Hers was she last year she did

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it two years in a row. um different

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projects and these kids there's hundreds

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of kids that have hundreds of different

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projects and they all have different

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deal and they break them into divisions.

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Hers was food products. Um and so what

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she did is took a she we were at the

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grocery store one day and we're going

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through there and she's starting to

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learn about you know the value. She does

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meat judging and she's learning about

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the value differences and and cuts of

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beef and she's like, "Dad, why are

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ribeye steaks $17.99 a pound and beef

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eye round steaks are, you know, 350 or

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$4 a pound?" And I was explaining the

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difference there. you know, one you just

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throw on the grill and you can eat it

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and everything's good. And she So, what

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she ended up doing was taking uh beef

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eye round steaks and marinating them.

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Last year, she marinated them in

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pineapple juice and then she went down

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to Tarlton State uh with Dr. Drew

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Cassen's there and they did sheer force

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testing on that. So, she took the steaks

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last year, marinated them, uh cooked

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them to a certain degree of doneness,

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which she knows and I don't. um and work

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with that that professor to cook the

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steaks and then do a tenderness testing

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on it sliced here for us. This year she

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I was like well I mean she's like well

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it doesn't make sense to soak these

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things in pineapple and it makes it

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taste weird. So she tested different uh

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you know dry rubs and so it was cool. So

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uh there's lots of kids in her category

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so she was fortunate enough to so she

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had to do the project write the paper do

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put together a poster board and then

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present that uh to a panel of judges.

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And so yeah, man, it's awesome. But I

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mean, it's
 it Todd didn't buy a show pig

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for her to win or, you know, you didn't

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buy a show steer or something like that.

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The stuff with these 4 and FFA programs

263
00:09:06,959 --> 00:09:11,279
that you're going to get these kids out

264
00:09:09,680 --> 00:09:13,519
of our houses and that the ability to

265
00:09:11,279 --> 00:09:15,120
stand on their own two feet,
 man.
 Um or

266
00:09:13,519 --> 00:09:17,440
those deals, right? To be able to stand

267
00:09:15,120 --> 00:09:19,680
up there.
 And then and the week or two

268
00:09:17,440 --> 00:09:21,360
before that, they made the national meat

269
00:09:19,680 --> 00:09:23,760
judging. Is that correct?
 Yeah. So

270
00:09:21,360 --> 00:09:25,200
there's uh there's we've got a team, my

271
00:09:23,760 --> 00:09:27,360
wife and I coach, and my daughter's on

272
00:09:25,200 --> 00:09:29,120
that team as well. Um, and there's three

273
00:09:27,360 --> 00:09:30,080
boys that are on that team. Two of them

274
00:09:29,120 --> 00:09:31,040
are going to go to college. They're

275
00:09:30,080 --> 00:09:33,360
twins. They're going to go to college

276
00:09:31,040 --> 00:09:35,040
this year. Um, basically for nothing.

277
00:09:33,360 --> 00:09:37,120
Uh, so they won the national they won

278
00:09:35,040 --> 00:09:38,720
last year. They were second in state in

279
00:09:37,120 --> 00:09:40,800
Texas and went to Denver and they won

280
00:09:38,720 --> 00:09:42,800
the National Western. Uh, this year

281
00:09:40,800 --> 00:09:44,720
those kids won the state contest this

282
00:09:42,800 --> 00:09:46,320
year and they'll qualify. Uh, they'll go

283
00:09:44,720 --> 00:09:48,080
to the American Royal in October.
 Man,

284
00:09:46,320 --> 00:09:49,680
that's awesome. Fun.
 So, I didn't mean

285
00:09:48,080 --> 00:09:52,000
to get off topic, but I I wanted to

286
00:09:49,680 --> 00:09:53,440
touch base there cuz I didn't get to

287
00:09:52,000 --> 00:09:55,600
give her the accolades that I wanted to

288
00:09:53,440 --> 00:09:56,800
in the last couple of them. And I I it

289
00:09:55,600 --> 00:09:58,959
hadn't slipped my mind. It was still

290
00:09:56,800 --> 00:10:00,720
there. But and I didn't want her to get

291
00:09:58,959 --> 00:10:03,360
I didn't want her to get mad at me. So

292
00:10:00,720 --> 00:10:05,440
what's funny is I I was the week before

293
00:10:03,360 --> 00:10:07,120
we went to the state FA convention.

294
00:10:05,440 --> 00:10:08,720
She's got to give a presentation, right?

295
00:10:07,120 --> 00:10:11,519
And so she had been working on this

296
00:10:08,720 --> 00:10:12,880
thing a lot and it's it's it's it's kind

297
00:10:11,519 --> 00:10:14,320
of humbling to sit back and watch these

298
00:10:12,880 --> 00:10:16,320
kids how they how they work on it. But

299
00:10:14,320 --> 00:10:18,480
she had been giving this this speech

300
00:10:16,320 --> 00:10:20,240
over and over and over again. And we

301
00:10:18,480 --> 00:10:23,200
were in a hotel in Springfield,

302
00:10:20,240 --> 00:10:25,519
Illinois. And at 2:30 in the morning,

303
00:10:23,200 --> 00:10:27,279
she wakes up or she didn't wake up.

304
00:10:25,519 --> 00:10:29,279
She's elevated out of the bed and

305
00:10:27,279 --> 00:10:31,200
started giving the speech. And I thought

306
00:10:29,279 --> 00:10:32,640
I was like, "Okay, is it time to go to

307
00:10:31,200 --> 00:10:34,320
get up and go to the deal?" And I looked

308
00:10:32,640 --> 00:10:36,320
over my phone and it was 2:30 in the

309
00:10:34,320 --> 00:10:38,079
morning, but she had driven it in her

310
00:10:36,320 --> 00:10:39,920
head so much that she like woke up and I

311
00:10:38,079 --> 00:10:42,640
woke up the next morning. I said, "Did

312
00:10:39,920 --> 00:10:45,120
you know that you gave this speech to

313
00:10:42,640 --> 00:10:46,640
me?" I said I said, "I know you know it

314
00:10:45,120 --> 00:10:47,839
because you gave it to me last night

315
00:10:46,640 --> 00:10:49,519
without any distracting." It was

316
00:10:47,839 --> 00:10:52,320
perfect. Yeah. Inner sleep. It was

317
00:10:49,519 --> 00:10:53,519
weird, man. Yeah,
 but uh absolutely no

318
00:10:52,320 --> 00:10:55,279
those programs are awesome for those

319
00:10:53,519 --> 00:10:56,959
kids. And
 that's and that's where you

320
00:10:55,279 --> 00:11:00,560
that's where we seek some of our talent

321
00:10:56,959 --> 00:11:03,600
too that out of those programs burst

322
00:11:00,560 --> 00:11:05,519
coachable, teachable

323
00:11:03,600 --> 00:11:07,040
young adults. I mean
 Yeah. So like

324
00:11:05,519 --> 00:11:08,399
Dawson, I mean he did the commercial

325
00:11:07,040 --> 00:11:09,839
steer project which I don't know if

326
00:11:08,399 --> 00:11:11,519
everybody knows about that Houston.

327
00:11:09,839 --> 00:11:13,040
Yeah. I mean, and that's where those

328
00:11:11,519 --> 00:11:14,800
kids, they take three steers, they feed

329
00:11:13,040 --> 00:11:17,519
those steers out, they got to do a test,

330
00:11:14,800 --> 00:11:19,519
they do a meat judging identification,

331
00:11:17,519 --> 00:11:22,720
they do all these different things, and

332
00:11:19,519 --> 00:11:25,200
then really it goes back to like that's

333
00:11:22,720 --> 00:11:26,880
why I was Dawson could talk the market

334
00:11:25,200 --> 00:11:29,760
up and down when the kid graduated high

335
00:11:26,880 --> 00:11:33,600
school. So, um, man, having those

336
00:11:29,760 --> 00:11:36,320
programs, we I absolutely, uh, we we

337
00:11:33,600 --> 00:11:37,360
offer internships. Um, so kids that are

338
00:11:36,320 --> 00:11:38,640
out there that are interested in this

339
00:11:37,360 --> 00:11:41,200
stuff, whether they're going to go back,

340
00:11:38,640 --> 00:11:42,800
we got one intern this summer that, uh,

341
00:11:41,200 --> 00:11:44,880
his dad's a client of ours. He's, we

342
00:11:42,800 --> 00:11:46,880
know he's going back to the operation.

343
00:11:44,880 --> 00:11:48,560
Um, we've got other interns that we we

344
00:11:46,880 --> 00:11:50,880
hire that we think might come to work

345
00:11:48,560 --> 00:11:53,360
for us at some in some capacity.
 Yeah.

346
00:11:50,880 --> 00:11:57,360
Um, but yeah, I mean, embracing the

347
00:11:53,360 --> 00:11:58,800
youth, uh, enriching the youth, and and,

348
00:11:57,360 --> 00:12:00,720
uh, I mean, that's how we're going to

349
00:11:58,800 --> 00:12:02,000
keep this thing going long term.
 Moving

350
00:12:00,720 --> 00:12:03,920
livestock isn't just about getting

351
00:12:02,000 --> 00:12:05,120
animals from point A to point B. It's

352
00:12:03,920 --> 00:12:06,480
about doing it with the care and

353
00:12:05,120 --> 00:12:09,120
precision that keeps your investment

354
00:12:06,480 --> 00:12:10,399
safe and sound. Since 1987, Agar

355
00:12:09,120 --> 00:12:12,079
Transportation has been the name that

356
00:12:10,399 --> 00:12:14,000
ranchers across the country trust with

357
00:12:12,079 --> 00:12:15,680
their herds. Their experienced drivers

358
00:12:14,000 --> 00:12:17,680
understand that your livestock is your

359
00:12:15,680 --> 00:12:19,680
livelihood and they trust each load like

360
00:12:17,680 --> 00:12:21,279
it's their own. I've personally used AAR

361
00:12:19,680 --> 00:12:22,800
to move my own livestock and I can tell

362
00:12:21,279 --> 00:12:24,240
you nobody takes better care of your

363
00:12:22,800 --> 00:12:25,920
animals on the road. Whether you're

364
00:12:24,240 --> 00:12:27,839
moving her bulls or a full truckload of

365
00:12:25,920 --> 00:12:31,800
cavs, give AAR Transportation a call

366
00:12:27,839 --> 00:12:31,800
today. That's 2084525011

367
00:12:32,000 --> 00:12:36,639
or visit agar transportation.com for a

368
00:12:34,480 --> 00:12:40,240
quick quote. Agar Transportation, moving

369
00:12:36,639 --> 00:12:42,639
your cattle with care since 1987.
 I know

370
00:12:40,240 --> 00:12:44,959
before every sale we get on here at the

371
00:12:42,639 --> 00:12:47,360
podcast and we we talk about market

372
00:12:44,959 --> 00:12:49,279
analysis and you give you give a market

373
00:12:47,360 --> 00:12:52,240
analysis for that week and what's what's

374
00:12:49,279 --> 00:12:54,160
kind of looking down the road. What

375
00:12:52,240 --> 00:12:57,440
would you say to a potential customer

376
00:12:54,160 --> 00:13:00,160
that comes to you and says, "Okay, I

377
00:12:57,440 --> 00:13:02,720
need protection on

378
00:13:00,160 --> 00:13:05,440
either thousand mama cows or 200 mama

379
00:13:02,720 --> 00:13:07,040
cows or thousand feeder steers or kind

380
00:13:05,440 --> 00:13:10,000
of walk us through the process of how

381
00:13:07,040 --> 00:13:11,600
that all works and what I guess not what

382
00:13:10,000 --> 00:13:13,920
fits because it depends on the timing,

383
00:13:11,600 --> 00:13:15,600
but how how all that looks and and the

384
00:13:13,920 --> 00:13:17,440
process of getting to know your customer

385
00:13:15,600 --> 00:13:20,399
base and the questions you ask and all

386
00:13:17,440 --> 00:13:21,920
that."
 Yeah. So the everybody it's so

387
00:13:20,399 --> 00:13:23,279
awesome to sit down and talk to

388
00:13:21,920 --> 00:13:24,480
producers because you really get to know

389
00:13:23,279 --> 00:13:27,120
there's no there's no two that are

390
00:13:24,480 --> 00:13:29,040
alike. Um we've got producers that are

391
00:13:27,120 --> 00:13:31,440
massive and they you know they're beef

392
00:13:29,040 --> 00:13:33,920
on dairy customers or uh and then we've

393
00:13:31,440 --> 00:13:35,279
got small cow calf producers. And so I

394
00:13:33,920 --> 00:13:36,800
would tell you 5 years ago it's probably

395
00:13:35,279 --> 00:13:38,880
a lot different t than what it is today.

396
00:13:36,800 --> 00:13:40,880
I mean the industry's changed. It's also

397
00:13:38,880 --> 00:13:42,959
changed that uh we've got the insurance

398
00:13:40,880 --> 00:13:44,480
side to where we can do LRP. So, you

399
00:13:42,959 --> 00:13:46,160
know, 5 years ago, I'd have told you if

400
00:13:44,480 --> 00:13:47,680
a guy's got less than a thousand cattle,

401
00:13:46,160 --> 00:13:50,480
he probably wouldn't work with somebody

402
00:13:47,680 --> 00:13:52,560
like us.
 Um, but today's standards, we

403
00:13:50,480 --> 00:13:55,680
can work with anybody of any size.
 Yeah.

404
00:13:52,560 --> 00:13:57,600
Um, so the most important thing is

405
00:13:55,680 --> 00:13:59,680
understanding that person's operation.

406
00:13:57,600 --> 00:14:01,920
So, uh, where are they at

407
00:13:59,680 --> 00:14:04,160
geographically? What type of cattle do

408
00:14:01,920 --> 00:14:05,760
they have? When do they what's their

409
00:14:04,160 --> 00:14:06,959
marketing window? And and the luxury

410
00:14:05,760 --> 00:14:08,480
that we have in the cattle industry is

411
00:14:06,959 --> 00:14:10,320
the marketing window is extremely wide.

412
00:14:08,480 --> 00:14:12,000
So, we're going to make recommendations

413
00:14:10,320 --> 00:14:12,800
to them based on what fits them. We're

414
00:14:12,000 --> 00:14:14,480
not just going to come with a

415
00:14:12,800 --> 00:14:16,160
one-sizefits-all. You know, you need to

416
00:14:14,480 --> 00:14:18,240
hedge them this day and do this this day

417
00:14:16,160 --> 00:14:20,240
and all that. There's lots of factors

418
00:14:18,240 --> 00:14:22,480
that play in

419
00:14:20,240 --> 00:14:25,360
um those factors being, you know,

420
00:14:22,480 --> 00:14:28,399
futures market stuff. For example, the

421
00:14:25,360 --> 00:14:30,399
futures market last year ranges $35 a

422
00:14:28,399 --> 00:14:32,240
100 whereas the cash market doesn't

423
00:14:30,399 --> 00:14:33,760
range that much. It ranges probably half

424
00:14:32,240 --> 00:14:36,240
of that. So, that mean what that tells

425
00:14:33,760 --> 00:14:37,839
me is the futures market uh is going to

426
00:14:36,240 --> 00:14:40,320
be right or wrong. It's mostly going to

427
00:14:37,839 --> 00:14:42,000
be wrong. um what's real is the current

428
00:14:40,320 --> 00:14:43,920
cash market or the physical market that

429
00:14:42,000 --> 00:14:46,320
we're in. And so we got to be aware of

430
00:14:43,920 --> 00:14:48,639
that. Um so really we spend a lot of

431
00:14:46,320 --> 00:14:50,160
time educating those producers on you

432
00:14:48,639 --> 00:14:52,240
know hey look how many cattle do you

433
00:14:50,160 --> 00:14:55,440
have what are the different tools that

434
00:14:52,240 --> 00:14:58,000
we can use whether it's LRP

435
00:14:55,440 --> 00:14:59,760
options and op the word options gets

436
00:14:58,000 --> 00:15:01,600
really confusing to people but it's

437
00:14:59,760 --> 00:15:03,839
really simplistic. So whenever we take

438
00:15:01,600 --> 00:15:06,160
those real complex things that are in

439
00:15:03,839 --> 00:15:08,240
our industry and simplify that into the

440
00:15:06,160 --> 00:15:10,079
language that a producer can understand

441
00:15:08,240 --> 00:15:12,399
giving them downside protection in a

442
00:15:10,079 --> 00:15:14,720
market um and then futures I mean it's

443
00:15:12,399 --> 00:15:17,199
obvious what futures are um but how

444
00:15:14,720 --> 00:15:19,600
those work with margin calls and you

445
00:15:17,199 --> 00:15:21,120
know regulatory regulatory things that

446
00:15:19,600 --> 00:15:23,360
you know a producer has to have in a

447
00:15:21,120 --> 00:15:25,519
brokerage account and all that stuff.

448
00:15:23,360 --> 00:15:28,079
You know terminology like being long

449
00:15:25,519 --> 00:15:29,760
means that you own the market. you know,

450
00:15:28,079 --> 00:15:31,360
being long doesn't necessarily have to

451
00:15:29,760 --> 00:15:34,000
be a futures position. It could be the

452
00:15:31,360 --> 00:15:36,639
physical inventory of length. Offsetting

453
00:15:34,000 --> 00:15:38,320
or neutralizing that exposure um with

454
00:15:36,639 --> 00:15:40,720
futures and options is is something

455
00:15:38,320 --> 00:15:42,639
that's important. So, really what we try

456
00:15:40,720 --> 00:15:45,680
to what we founded ourselves on and

457
00:15:42,639 --> 00:15:49,920
really try to focus on and not lose

458
00:15:45,680 --> 00:15:52,560
sight of is making sure the producer

459
00:15:49,920 --> 00:15:54,320
knows where they're at, what they have,

460
00:15:52,560 --> 00:15:56,639
how to offset it if they want to

461
00:15:54,320 --> 00:15:58,000
neutralize risk. Yeah,
 we do make direct

462
00:15:56,639 --> 00:16:00,160
recommendations to them. So, if a

463
00:15:58,000 --> 00:16:03,120
producer says, "Hey, Casey or Scott or

464
00:16:00,160 --> 00:16:04,399
Zack or whoever, um, what do you think

465
00:16:03,120 --> 00:16:07,040
the market's going to be?" We're going

466
00:16:04,399 --> 00:16:09,199
to come with a bias. The where that bias

467
00:16:07,040 --> 00:16:12,800
is determined is, you know, seasonality

468
00:16:09,199 --> 00:16:15,120
is one, flat price is one, technical

469
00:16:12,800 --> 00:16:16,480
things are one, but nobody's good at

470
00:16:15,120 --> 00:16:18,079
predicting the market. I mean, I

471
00:16:16,480 --> 00:16:20,160
honestly can tell you that nobody's good

472
00:16:18,079 --> 00:16:21,680
at predicting the market. what we what

473
00:16:20,160 --> 00:16:25,199
people need to be good at and what you

474
00:16:21,680 --> 00:16:28,160
need to look for is the delt the hand

475
00:16:25,199 --> 00:16:30,079
that you're dealt today. How does it fit

476
00:16:28,160 --> 00:16:32,800
and what's the best way to neutralize

477
00:16:30,079 --> 00:16:35,279
that? So different things like so LRP

478
00:16:32,800 --> 00:16:36,959
livestock risk protection that came out

479
00:16:35,279 --> 00:16:39,279
long time ago but it really didn't start

480
00:16:36,959 --> 00:16:41,199
getting utilized until recently. Uh

481
00:16:39,279 --> 00:16:43,360
during co they subsidized it by about

482
00:16:41,199 --> 00:16:45,120
20%. Um they've actually made the

483
00:16:43,360 --> 00:16:48,959
program easier for people to get access

484
00:16:45,120 --> 00:16:51,040
to. It is designed for uh the I'd say

485
00:16:48,959 --> 00:16:52,880
the midsize and smaller producer.

486
00:16:51,040 --> 00:16:54,639
There's pred there's uh you know head

487
00:16:52,880 --> 00:16:57,279
limits so you can't have every corporate

488
00:16:54,639 --> 00:16:59,440
yard using it. Um it's a great tool. So

489
00:16:57,279 --> 00:17:02,320
it acts just like a put option except

490
00:16:59,440 --> 00:17:04,720
it's cheaper. The USDA has made lots of

491
00:17:02,320 --> 00:17:06,319
different changes to it. Um we just

492
00:17:04,720 --> 00:17:08,079
entered a new crop year and there's lots

493
00:17:06,319 --> 00:17:10,079
of different things that um are going to

494
00:17:08,079 --> 00:17:12,079
come about about that. The cool thing

495
00:17:10,079 --> 00:17:13,600
the b the thing I love the most about it

496
00:17:12,079 --> 00:17:15,839
is it's a cheaper form of risk

497
00:17:13,600 --> 00:17:18,240
management that provides the same level

498
00:17:15,839 --> 00:17:19,839
of coverage that you get with options

499
00:17:18,240 --> 00:17:22,240
but then there's no risk man there's no

500
00:17:19,839 --> 00:17:23,839
margin call risk
 okay so you don't have

501
00:17:22,240 --> 00:17:25,520
to have your money tied up in that deal

502
00:17:23,839 --> 00:17:27,839
in today's world where interest is high

503
00:17:25,520 --> 00:17:29,360
that's very very important on the con

504
00:17:27,839 --> 00:17:30,880
side I've heard producers say I'm going

505
00:17:29,360 --> 00:17:34,960
to give you an example talking to a

506
00:17:30,880 --> 00:17:37,679
producer a couple weeks ago um they look

507
00:17:34,960 --> 00:17:39,120
at it like uh they sold their I said how

508
00:17:37,679 --> 00:17:41,520
did you sell your wheat pasture cattle

509
00:17:39,120 --> 00:17:43,600
man, it was great. The only bad thing is

510
00:17:41,520 --> 00:17:46,240
I had to write a check for $14,000 to

511
00:17:43,600 --> 00:17:47,679
cover for my LRP. And I go, well, if you

512
00:17:46,240 --> 00:17:49,039
would rather I said, would you rather

513
00:17:47,679 --> 00:17:50,720
that thing pay off because you wouldn't

514
00:17:49,039 --> 00:17:52,320
have sold those, you know, cattle coming

515
00:17:50,720 --> 00:17:54,640
off wheat for over three bucks a pound,

516
00:17:52,320 --> 00:17:56,480
you know. Um, so just understanding how

517
00:17:54,640 --> 00:17:58,400
that works. It's an insurance policy.

518
00:17:56,480 --> 00:18:00,880
It's a it's something that protects the

519
00:17:58,400 --> 00:18:02,080
cattle. Um, it's utilized to make sure

520
00:18:00,880 --> 00:18:04,640
that if we do have something

521
00:18:02,080 --> 00:18:07,200
catastrophic that an unforeseen happens,

522
00:18:04,640 --> 00:18:10,240
uh, it's there. So, we use LRP heavily.

523
00:18:07,200 --> 00:18:11,840
Um, we like it. We like it more so than

524
00:18:10,240 --> 00:18:14,160
most other products because of the

525
00:18:11,840 --> 00:18:16,080
flexibility it has.
 Some guys may say

526
00:18:14,160 --> 00:18:17,360
it's not flexible

527
00:18:16,080 --> 00:18:18,480
um because they can't get out of it. You

528
00:18:17,360 --> 00:18:20,400
can get out of a futures position, you

529
00:18:18,480 --> 00:18:22,720
get out of options position. But if you

530
00:18:20,400 --> 00:18:24,799
use that in conjunction with uh a

531
00:18:22,720 --> 00:18:26,559
futures position, there's lots of

532
00:18:24,799 --> 00:18:28,160
versatility and lots of flexibility with

533
00:18:26,559 --> 00:18:29,600
it.
 That wasn't Barbara that called in

534
00:18:28,160 --> 00:18:31,840
and said that cuz I know he had to send

535
00:18:29,600 --> 00:18:33,440
a check in on his we suffers and he was

536
00:18:31,840 --> 00:18:36,400
like, "Y'all want to?" I'm like, "Dude,

537
00:18:33,440 --> 00:18:39,200
you made
 uh
 I don't want to hear you

538
00:18:36,400 --> 00:18:42,160
hush." Hey, it's always but it so it's

539
00:18:39,200 --> 00:18:43,360
funny that whenever cuz I like I think

540
00:18:42,160 --> 00:18:44,799
through this a lot cuz I have to have

541
00:18:43,360 --> 00:18:47,280
this conversations and level set

542
00:18:44,799 --> 00:18:50,320
everybody when we put it on you know

543
00:18:47,280 --> 00:18:52,480
whenever you put that position on um you

544
00:18:50,320 --> 00:18:54,559
were hoping the market would go up you

545
00:18:52,480 --> 00:18:56,080
were hoping that the LRP would not pay

546
00:18:54,559 --> 00:18:58,799
off and then you get there and the

547
00:18:56,080 --> 00:19:00,640
cattle make3 400 $500 ahead whatever it

548
00:18:58,799 --> 00:19:02,559
is
 you're
 and then you're grabbing about

549
00:19:00,640 --> 00:19:04,400
70 bucks
 and you're like well they only

550
00:19:02,559 --> 00:19:07,520
make I hope they make a hundred they

551
00:19:04,400 --> 00:19:09,120
make 280 but then you had to give 70,

552
00:19:07,520 --> 00:19:10,880
you still make 210. I mean, that's
 or

553
00:19:09,120 --> 00:19:12,320
you make 350 minus 70 or whatever, you

554
00:19:10,880 --> 00:19:13,919
know,
 whatever it is.
 But it's

555
00:19:12,320 --> 00:19:15,600
interesting to watch how it's a human

556
00:19:13,919 --> 00:19:16,880
nature deal. I was sitting in the

557
00:19:15,600 --> 00:19:19,360
parking lot of this place talking to one

558
00:19:16,880 --> 00:19:20,720
of my customers and
 and he's it was just

559
00:19:19,360 --> 00:19:22,240
funny cuz he's like, "Oh, it's human

560
00:19:20,720 --> 00:19:24,160
nature to act like that, isn't it?" I

561
00:19:22,240 --> 00:19:26,320
go, "I remember one time you told me I

562
00:19:24,160 --> 00:19:28,400
could only if I made $100 ahead on every

563
00:19:26,320 --> 00:19:30,320
animal that we fed, I'd be the happiest

564
00:19:28,400 --> 00:19:33,360
person in the world." And I've seen some

565
00:19:30,320 --> 00:19:35,200
closeouts where cattle make 900 800 and

566
00:19:33,360 --> 00:19:36,640
they're giving up 200 in risk management

567
00:19:35,200 --> 00:19:38,880
and they're going and they're focused on

568
00:19:36,640 --> 00:19:41,600
and they're focused on and you're like

569
00:19:38,880 --> 00:19:43,200
man you made 600 or $700 ahead. But they

570
00:19:41,600 --> 00:19:45,600
all laugh about it and it's actually

571
00:19:43,200 --> 00:19:48,080
become somewhat comical in that. But I

572
00:19:45,600 --> 00:19:50,240
mean it's it the LRP works in a market

573
00:19:48,080 --> 00:19:52,720
like we're in uh where it just continues

574
00:19:50,240 --> 00:19:55,600
to go higher and move higher. So again,

575
00:19:52,720 --> 00:19:57,600
yeah, something fits different people.

576
00:19:55,600 --> 00:19:59,840
Uh, a combination of those fits some

577
00:19:57,600 --> 00:20:03,120
people. Um, but not everything fits

578
00:19:59,840 --> 00:20:04,640
everybody.
 Well, Case, we appreciate it

579
00:20:03,120 --> 00:20:06,320
and we appreciate your analysis every

580
00:20:04,640 --> 00:20:08,000
week. Uh, you want to tell them how to

581
00:20:06,320 --> 00:20:09,440
get I know we're going to have some

582
00:20:08,000 --> 00:20:10,559
stuff on our website where they can get

583
00:20:09,440 --> 00:20:11,919
to you, too, but you want to tell them

584
00:20:10,559 --> 00:20:14,080
how to get to you and how to see your

585
00:20:11,919 --> 00:20:16,240
market reports?
 Yeah. So, so we send out

586
00:20:14,080 --> 00:20:18,000
uh market reports very regularly, mostly

587
00:20:16,240 --> 00:20:20,480
once a week where we give kind of a big

588
00:20:18,000 --> 00:20:21,919
in-depth uh uh, you know, overview of

589
00:20:20,480 --> 00:20:23,760
the market, you know, where we're at,

590
00:20:21,919 --> 00:20:25,360
where our bias is, what to do if you get

591
00:20:23,760 --> 00:20:27,039
here, and that kind of stuff. So, we

592
00:20:25,360 --> 00:20:28,799
call that our weekly wrap-up. Uh, we

593
00:20:27,039 --> 00:20:30,159
send that out on Fridays. If you guys

594
00:20:28,799 --> 00:20:31,840
are interested in getting that, reach

595
00:20:30,159 --> 00:20:33,760
out to us. Uh, there should be a link

596
00:20:31,840 --> 00:20:35,280
here or we can get, uh, Katie to do

597
00:20:33,760 --> 00:20:37,039
that. We've got a, you know, just put

598
00:20:35,280 --> 00:20:38,159
some information in there. And, uh, if

599
00:20:37,039 --> 00:20:39,440
you guys are interested in any of the

600
00:20:38,159 --> 00:20:41,280
services that we provide, we can

601
00:20:39,440 --> 00:20:43,600
definitely offer that up, too. So, uh,

602
00:20:41,280 --> 00:20:45,679
do that. We do send out the LRP quotes

603
00:20:43,600 --> 00:20:48,799
every day. So, those the USDA publishes

604
00:20:45,679 --> 00:20:51,200
the LRP quotes after the markets close.

605
00:20:48,799 --> 00:20:53,679
Um, we send those out. We also have some

606
00:20:51,200 --> 00:20:55,760
market information in those LRP quotes.

607
00:20:53,679 --> 00:20:58,480
uh we make it very simple, very easy to

608
00:20:55,760 --> 00:21:01,039
view. Um and and and if you guys want

609
00:20:58,480 --> 00:21:03,280
that also uh we could put that there. So

610
00:21:01,039 --> 00:21:04,799
there'll be a form uh on this to where

611
00:21:03,280 --> 00:21:06,960
you can go in there if you want to talk

612
00:21:04,799 --> 00:21:09,679
to me uh I can definitely talk to you or

613
00:21:06,960 --> 00:21:12,240
any of our reps or or any of our uh

614
00:21:09,679 --> 00:21:14,240
adviserss that we have. Um you know, we

615
00:21:12,240 --> 00:21:15,600
got a great team of people. We got a

616
00:21:14,240 --> 00:21:17,520
great team of people that are focused

617
00:21:15,600 --> 00:21:20,559
on, you know, the the betterment of the

618
00:21:17,520 --> 00:21:22,720
producer. Yeah. Um, and we try to do the

619
00:21:20,559 --> 00:21:24,640
best we can to uh offer, you know,

620
00:21:22,720 --> 00:21:26,880
whatever that advice is. So whether

621
00:21:24,640 --> 00:21:30,000
you're somebody that's got 50 cows or

622
00:21:26,880 --> 00:21:31,520
you're somebody that's got 50,000. Um,

623
00:21:30,000 --> 00:21:33,520
like I said, not everything fits

624
00:21:31,520 --> 00:21:35,280
everybody, but uh, we should be able to

625
00:21:33,520 --> 00:21:36,960
accommodate that.
 Well, that's good.

626
00:21:35,280 --> 00:21:40,159
Once again, thanks Casey for the insight

627
00:21:36,960 --> 00:21:42,159
and appreciate you. I really appreciate

628
00:21:40,159 --> 00:21:43,520
your faith in Live A and from the

629
00:21:42,159 --> 00:21:45,520
beginning that y'all have been here with

630
00:21:43,520 --> 00:21:46,960
us as as we all grow together. man, I

631
00:21:45,520 --> 00:21:49,120
just can't thank you for enough for the

632
00:21:46,960 --> 00:21:50,480
the friendship and the and being able to

633
00:21:49,120 --> 00:21:52,799
talk about the girls showing and that

634
00:21:50,480 --> 00:21:56,000
that just goes back to the foundation

635
00:21:52,799 --> 00:21:58,320
and the the the building of the whole

636
00:21:56,000 --> 00:21:59,840
company and founded on family values and

637
00:21:58,320 --> 00:22:02,720
stuff like that. So, can't thank you

638
00:21:59,840 --> 00:22:04,720
enough for that. Um, once again out

639
00:22:02,720 --> 00:22:07,679
there, thank everybody for joining us.

640
00:22:04,720 --> 00:22:09,760
Appreciate y'all for watching We Live It

641
00:22:07,679 --> 00:22:12,320
podcast. Uh, don't forget to subscribe

642
00:22:09,760 --> 00:22:14,400
and like. Uh there will be a QR code or

643
00:22:12,320 --> 00:22:15,840
a link at the bottom of the page to

644
00:22:14,400 --> 00:22:17,679
click in there and ask a few questions

645
00:22:15,840 --> 00:22:20,320
if you'd like. Me and Casey would do the

646
00:22:17,679 --> 00:22:22,960
best possible job we can to answer them.

647
00:22:20,320 --> 00:22:24,400
Uh so try to make them easy cuz we're

648
00:22:22,960 --> 00:22:26,080
not that educated. Third grade level,

649
00:22:24,400 --> 00:22:27,679
but yeah, third grade level, please. No,

650
00:22:26,080 --> 00:22:29,840
nothing longer than two or three words,

651
00:22:27,679 --> 00:22:31,760
but short questions. But once again,

652
00:22:29,840 --> 00:22:34,720
thank you guys and gals for watching us.

653
00:22:31,760 --> 00:22:36,960
And we want to just we ask you to share

654
00:22:34,720 --> 00:22:38,480
it. We ask you to get it out there. So

655
00:22:36,960 --> 00:22:40,159
um we appreciate you. And if you want to

656
00:22:38,480 --> 00:22:41,760
reach out and once again want to reach

657
00:22:40,159 --> 00:22:44,720
out and be on or want to reach out for

658
00:22:41,760 --> 00:22:47,360
an advertising package, go to live-ag or

659
00:22:44,720 --> 00:22:49,039
email katie at live-ag.com.

660
00:22:47,360 --> 00:22:52,520
And once again, thank y'all very much

661
00:22:49,039 --> 00:22:52,520
and God bless.

662
00:22:53,200 --> 00:22:58,159
Then your bones would attack simply in