Make Marketing Suck Less for Expertise-Driven Solo Businesses

One weird trick to make marketing suck less sounds like every click baby title ever.  But this is actually a weird trick that I have never seen another marketer or messaging strategist discuss.  To me, it's one of the most effective ways to improve your own marketing without actually working on your marketing.  I know that sounds counterintuitive, and I know it works. So what is that weird trick? You'll just have tune in to find out. In this episode you will hear: The one weird trick to improve your own marketing How the psychological distance concept helps with creating your own marketing message Hear why members of the Expert Up Club did not give “You go girl” feedback What the Expert Up Club promotes on a regular basis  

Show Notes

One weird trick to make marketing suck less sounds like every click baby title ever. 

But this is actually a weird trick that I have never seen another marketer or messaging strategist discuss. 

To me, it's one of the most effective ways to improve your own marketing without actually working on your marketing. 

I know that sounds counterintuitive, and I know it works. So what is that weird trick? You'll just have tune in to find out.

In this episode you will hear:

  • The one weird trick to improve your own marketing

  • How the psychological distance concept helps with creating your own marketing message

  • Hear why members of the Expert Up Club did not give “You go girl” feedback

  • What the Expert Up Club promotes on a regular basis

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)