On Good Authority: Publishing the Book that Will Build Your Business

This solo episode is focused on 11 reasons every entrepreneur should launch a book. They are:   Less money spent on ads Less money and time spent on client acquisition Less money spent on PR More effective podcast interviews Less time spent creating content Less time spent coming up with keynotes since they can come from the book Less worrying about the competition, and wondering why someone else got the media hit or speaking gig Numerous opportunities to impress the F out of everyone who hears your best selling author Have the most impressive business card imaginable on you at all times Jump to the front of the line Be a hero to your family (cheesy but true!)   IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Show Notes

This solo episode is focused on 11 reasons every entrepreneur should launch a book. They are:
 
  • Less money spent on ads
  • Less money and time spent on client acquisition
  • Less money spent on PR
  • More effective podcast interviews
  • Less time spent creating content
  • Less time spent coming up with keynotes since they can come from the book
  • Less worrying about the competition, and wondering why someone else got the media hit or speaking gig
  • Numerous opportunities to impress the F out of everyone who hears your best selling author
  • Have the most impressive business card imaginable on you at all times
  • Jump to the front of the line
  • Be a hero to your family (cheesy but true!)
 
IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.