Behind the Book Cover

This solo episode is focused on 11 reasons every entrepreneur should launch a book. They are:   Less money spent on ads Less money and time spent on client acquisition Less money spent on PR More effective podcast interviews Less time spent creating content Less time spent coming up with keynotes since they can come from the book Less worrying about the competition, and wondering why someone else got the media hit or speaking gig Numerous opportunities to impress the F out of everyone who hears your best selling author Have the most impressive business card imaginable on you at all times Jump to the front of the line Be a hero to your family (cheesy but true!)   IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

This solo episode is focused on 11 reasons every entrepreneur should launch a book. They are:
 
  • Less money spent on ads
  • Less money and time spent on client acquisition
  • Less money spent on PR
  • More effective podcast interviews
  • Less time spent creating content
  • Less time spent coming up with keynotes since they can come from the book
  • Less worrying about the competition, and wondering why someone else got the media hit or speaking gig
  • Numerous opportunities to impress the F out of everyone who hears your best selling author
  • Have the most impressive business card imaginable on you at all times
  • Jump to the front of the line
  • Be a hero to your family (cheesy but true!)
 
IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card