In this excellent interview, Adam sits down with Dwayne Britton of DayWon.
Dwayne is a seasoned expert in learning, brand, and culture with over 15 years of experience at iconic, people-first companies like Apple, Lululemon, and On. Now, through his consultancy, DayWon, he helps growing organisations align their learning initiatives with their unique brand culture.
In this episode, Dwayne draws on his non-linear career to explain why L&D's role is not just to create content, but to act as a "cultural amplifier." He provides a masterclass on integrating brand identity into learning, including:
- The “Signature Brew” Model: Dwayne unveils his signature framework for creating impactful learning experiences that hit the sweet spot between three crucial realms: Strategic, Brand, and Human.
- Creating a Learning Philosophy: Learn why every organisation needs a clear point of view on "how people grow here" to avoid siloed, off-brand training and to build momentum behind learning.
- Making it Practical: Dwayne walks through a step-by-step example of applying his model to a common L&D request—feedback training—showing how to tie it to strategic KPIs, adapt it for brand and cultural fit, and make it resonate on a human level.
- From Sidelined to Strategic Partner: Actionable advice for L&D leaders who feel like a "training team" on the sidelines. Dwayne explains how to reclaim your strategic role by making your impact visible across the business.
Dwayne offers a powerful perspective on how L&D can move beyond being a support function to become a core driver of culture and brand. If you are looking for a practical framework to elevate your strategic influence, this is a must-listen-to episode.
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What is The Assembly?
The Assembly: Where L&D Minds Assemble
The future of workplace learning doesn’t live in theory — it lives in lived experience, fresh research, and honest conversations.
That’s what The Assembly delivers.
Hosted by Adam Lacey, Co-Founder of Assemble You and digital learning veteran, and Brigid McCormack, a newcomer to the world of L&D, this is your go-to space for rich, real talk on what’s driving L&D forward.
In each episode, you’ll find:
Richer insights that go beyond surface-level tips to unpack what really works in learning today
Expert perspectives from leaders shaping the L&D landscape
Access to new research on tech, methods, and innovations defining tomorrow’s learning culture
Practical strategies you can use right now to build essential skills like leadership, communication, and adaptability
Whether you’re designing programs, shaping strategy, or driving culture change — if learning is your thing, this is your podcast.
Formally known as L&D Challenges.