Forward One Podcast

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Barbara Isabel, who shares how she went through her entire first year in real estate without closing a single deal—and what she did to push through when most agents would have quit. We talk about the cold calling grind, the expired listing that changed her trajectory, and how persistence turned early setbacks into long-term success. If you're struggling in your first years or questioning whether to keep going, Barbara’s story is a powerful reminder that consistency and resilience are what separate those who last from those who leave.

*Barbara Isabel*
Instagram:https://www.instagram.com/barbaraisabelre/
Website: https://www.zillow.com/profile/barbaraisabelr

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/


Timestamps
00:00:00 Meet Barbara
00:02:11 From Law to Real Estate
00:04:51 Cold Calling Grind
00:05:45 First Malibu Listing Win
00:09:16 Learning LA Fast
00:12:01 Expireds vs Door Knocking
00:21:30 Winning Listing Appointments
00:31:28 Reverse Prospecting System
00:34:16 Cold Caller Prospecting System
00:34:48 MLS Filters and Radius Strategy
00:35:49 Emailing Upcoming Listings
00:37:25 Courses and Wealth Tracks
00:38:26 Pivot Into Development Niche
00:40:48 Learn by Doing and Client Loyalty
00:45:09 Open House Standards and Checklists
01:01:27 Rapid Fire and Closing Message


What is Forward One Podcast?

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time.

Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights.

If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.

Stay ahead. Stay Forward.