We’re officially at the halfway point of the year, which makes this the perfect time for a social media and marketing checkup.
In this episode, Katie shares practical strategies to help real estate professionals evaluate what’s actually working with their content, what’s not, and where to focus for the second half of the year.
Instead of getting distracted by vanity metrics, Katie walks through the analytics that matter most, how to identify your top-performing content, and why now is the perfect time to repurpose, recycle, and repost content that has already proven successful.
You'll learn:
• What analytics to review at the mid-year mark
• Why engagement matters more than views
• How to identify your best-performing content themes
• Simple ways to repurpose and repost evergreen content
• Why experimenting with different content styles can help you grow faster
• How to use videos and photos already on your phone to create content more consistently
If you've been feeling overwhelmed by social media or wondering what to post next, this episode will help you simplify your strategy and focus on what works.
Ready to make the second half of the year your strongest yet?
What is The Katie Lance Podcast?
Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!