As a dance studio owner, understanding potential customers' journey from Google search to your studio doors is crucial. In today's episode, we'll uncover the four key stages that lead people to your dance studio:
1. They have a problem, need, or desire and Google it.
2. Your dance studio comes up, and they click on it.
3. They check your socials to make sure you're legit and like what they see.
4. They walk into your studio.
Now, if they love your service, they might talk about it. But if they have a bad experience, everyone will know about it. đ
All kidding aside, buying habits have changed. People aren't just talkingâthey're researching on their phones. So, are you being found on Google? If not, you're missing out on a lot of foot traffic. Let's dive into how optimizing your Google Business Profile and improving your SEO (Search Engine Optimization) can help you get found and boost your dance studio's visibility.
Tune in to learn how to leverage SEO strategies to attract more customers and ensure your dance studio is the top choice in your area.
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20 min FREE Coffee Chat: Fast Track if Working together, either as a coach or consultant, is a fit and get some immediate takeaways for your biz.
In 2009 Melissa Rose started her business,
The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an
online dance membership.
Melissa's also a
visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.
When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and connecting with others through
Healthy in the Valley.
What is The Visibility Podcast?
The Visibility Podcast is for studio owners who are ready to build a business that works: without working themselves into the ground.
Hosted by dance studio owner, business strategist, and life coach Melissa Rose, this podcast goes beyond simply getting more students through the door. We talk marketing and visibility, of course. But we also talk pricing, profitability, leadership, team building, decision-making, boundaries, and what it really takes to grow a studio that supports the life you want to live.
Because the problem you "think" you have isnât always the real problem.
With nearly two decades of studio ownership and strategies rooted in a proven framework, Melissa brings real-world experience, practical business strategy, and honest conversations about the very human side of entrepreneurship.
You built your studio because you love what you do. Now letâs make sure the business you built works for you, too.
More clarity. Better decisions. A stronger studio.