Brick and Mortar Visibility

As a dance studio owner, understanding potential customers' journey from Google search to your studio doors is crucial. In today's episode, we'll uncover the four key stages that lead people to your dance studio:

1. They have a problem, need, or desire and Google it.
2. Your dance studio comes up, and they click on it.
3. They check your socials to make sure you're legit and like what they see.
4. They walk into your studio.

Now, if they love your service, they might talk about it. But if they have a bad experience, everyone will know about it. 😉

All kidding aside, buying habits have changed. People aren't just talking—they're researching on their phones. So, are you being found on Google? If not, you're missing out on a lot of foot traffic. Let's dive into how optimizing your Google Business Profile and improving your SEO (Search Engine Optimization) can help you get found and boost your dance studio's visibility.

Tune in to learn how to leverage SEO strategies to attract more customers and ensure your dance studio is the top choice in your area.



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Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town?  Let’s change that.  In this new and improved on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier.  

The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.”  Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times. 

20 min FREE Coffee Chat:  Fast Track if Working together, either as a coach or consultant,  is a fit and get some immediate takeaways for your biz. 

Hire ME! Ready to delegate? This may be your option!: Google Business Profile, Email Campaigns, Text Campaigns, Social Media, and Bog Writing. 

Our Sponsor Nutritionist Lisa Holtan

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.

Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and connecting with others through Healthy in the Valley.  

What is Brick and Mortar Visibility?

Welcome to Brick and Mortar Visibility – the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve.

I’m Melissa Rose, a fellow studio business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy.

Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a turnkey operation. We’re going to help you avoid the cash flow crunch and tap into next-level marketing strategies that bring the perfect clients in your doors.

Ready to be the only option in town? Let’s do this!