James Dooley: B2C leads versus B2B leads. Today I am joined with Kasra Dash. What is the main difference between B2C leads and B2B leads.

Kasra Dash: The biggest difference is how you target the person. With B2C the customer usually searches for the product or service themselves. With B2B it can be like a traditional billboard. You try to gain attention and hope they want your service.

James Dooley: Over at FatRank.com we generate both B2B and B2C leads. If you want leads and want to understand the difference then head to FatRank and fill in the contact form to see whether we can work with you. One thing I would say is do not put all your eggs in one basket. Business owners and consumers should look at two or three different lead generation companies for B2C or B2B leads. Why is that.

Kasra Dash: You should set up a KPI sheet first. Once you track KPIs you know which companies perform. You can test three lead generation companies. Company one and two might do a poor job. Company three might perform well. You then double down on the best one. Testing saves time. Time is the one thing you cannot get back. Testing three to five companies gets results faster. After two or three months switch off the poor performers and keep the good ones.

James Dooley: Business owners can try to generate their own B2C or B2B leads. The issue is time. They should focus on the business not on lead generation. If they team up with a specialist lead generation company they gain more time. They can focus on lifetime value and average transactional value.

James Dooley: One frustration with B2C lead generation is that B2C leads take longer. They are usually out of market. Nurturing them costs more money. If we generate a B2C lead we might get paid a small amount even though it cost a lot to generate. The B2C customer might be worth a thousand dollars in lifetime value but we only get paid for the first purchase, maybe twenty dollars. They join the email flow and keep buying. If it is subscription based the business makes more money long term. Lead generators do not get paid the true value. B2B lead generators get paid more fairly. B2C does not. What are your thoughts.

Kasra Dash: Every business should focus on lifetime value. It makes all marketing more profitable whether SEO, PPC, outsourcing lead generation or Facebook ads. Lifetime value decides long term success.

James Dooley: Hope you like the video on the difference between B2C leads and B2B leads.