Optimize

Join Nate Matherson as he sits down with Mike Haney for the twenty-second episode of the Optimize podcast. Mike currently serves as Editorial Director for Levels, an early-stage startup trying to help solve the metabolic health crisis with smart tools and strong editorial. Mike has been in the content and technology space for more than 20 years as an editor, designer, strategist, and founder. In this episode, Mike and Nate talk about the evolution of content strategy as a brand or company matures, the never-ending balancing act of content quality vs. quantity, and setting realistic KPIs for your content channel. Mike also shares about his views on the future of organic search, content marketing, and AI’s influence on the industry. As a bonus to our audience, Mike shares insights and tips for your newsletter’s role in driving site engagement. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Mike on LinkedIn

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com