Customer acquisition strategies for bootstrapped or low budget companies

Show Notes

Last week I was asked the question about what customer acquisition strategies I’ve used and what my advice would be to bootstrapped brands. I shared some stories of the early days of how we did it at Myprotein® and I felt I had a lot more to say on the subject, so I made the answer a two-part episode, and here is that second part. 
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.

Timestamps: 

 

3:55 - 11:40 - The different ways I tested customer acquisition

11:40 - 15:00 - The fundamentals of customer acquisition

15:00 - 17:45 - How customer acquisition has changed over the years

17:45 - 25:00 - The best methods for acquiring customers today

What is Bootstrap Your Life?

Oliver Cookson is the founder of the world’s number one sports nutrition brand Myprotein®.

Starting out in a lock-up garage and an overdraft of just £500, Oliver bootstrapped Myprotein, selling it seven years later to The Hut Group as part of a total exit of around £350,000,000 in a cash and shares deal that saw him become a key shareholder and NED at The Hut Group.

In each episode of 'Bootstrap Your Life', Oliver answers business questions sent in from listeners, covering the tools and habits required for entrepreneurship. Touching on business acumen, self-esteem, perseverance, and the life lessons learned along the way, this 5* rated podcast is a must-listen for anyone wanting to lead from the front.

Read more at www.olivercookson.com