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Matt: Raquel, welcome to the WP minute.

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Raquel: Thank you.

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Good to be back.

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Matt: We'll see if it's a
thank you by the end of this is

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basically what you're saying.

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Oh, yeah.

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Uh, busy week.

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I'm just getting back.

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Busy week and a half for me anyway.

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Just getting back from a non busy week.

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I don't know.

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What happens when you get pneumonia
and you can't move and then today's

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the first day after a week and a
half you can actually do something.

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Busy or not, I don't know.

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But I just laid on my couch dying.

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I'm back.

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Uh, you've had a busy week.

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PressConf has been announced.

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We're going to talk about
that today, of course.

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But, you know, you've been hanging
out in the WP Slack, WP Minute

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Slack, for quite some time.

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You're a wrangler there, that's what
we label you, wrangling all things

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people, community content, etc.

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But, what else have you been
up to these days, besides WP

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Minute, and now besides PressConf?

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Raquel: I mean, I'm still a community
manager at Elegant Themes, but the

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big news is that I launched my own
business called Elegant Themes.

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It's just this last August, uh, and
that's kind of a sweet little story.

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Uh, there's been a life, a
lot of life happening for me

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the last five ish, six years.

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And decidedly my kids came first and
I've sat on this idea for quite a while.

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And it was around, I don't know, maybe
a couple of years ago, people started to

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ask, like, are you just making excuses?

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Cause I'd been telling so many people that
I want to start my own biz again, but.

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I legit have this crazy confidence that,
you know, maybe I am making an excuse,

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but no matter what, it's a choice I'm
making and my choices, my kids come first.

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And when my baby graduates,
I'm then going to focus on me.

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And when my baby graduated, which was
last May, I kind of took the summer to

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regroup and then come August, I hit the
ground running and launched my biz and my

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businesses, uh, events and group travel.

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And it's, uh, I put myself
through a little branding process,

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which is a whole other story.

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It came up with the name Wonderland
Curious, and there's a lot of

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why and reason behind that.

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But my very first sort of project, or
not sort of, but legit project was to

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resurrect an, a new name, our beloved
old Pressnomics, and to resurrect this

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new iteration of it called Pressconf.

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And that's where I've been
the last, like, few months.

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Just really working on that.

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Matt: I've been calling it a
revival, uh, to some folks who

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have been messaging me, uh, today.

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Uh, but before we get to that,
but you said you regrouped.

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I've been watching your Instagram.

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You've been traveling all over the world.

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That is not a regroup.

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A regroup to me is sit home,
uh, and not try to work.

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You traveled everywhere as your regroup.

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What did you, what did you get out of it?

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Raquel: Well, Matt, you and I are friends.

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So you should know how I am.

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I, I truly am an extrovert and I,
I don't, I say that like a curse.

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Like I am.

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I, I almost Saturdays.

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I don't like it.

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I don't like it.

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I like legit feel like, why am I this way?

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But I sort of need it.

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Like, I need it to process, I need it
to therapize me, side note, I am in

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therapy, but, uh, and a lot of this
travel was booked before life happened.

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And when my daughter graduated,
I legit, I felt burnout for

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the first time in my life.

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And I think it was, I was just so
go, go, go, go, go, go, go, go,

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go, that when that sort of ended,
I felt like a giant boulder.

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That I've been carrying for the last
20 years, I had sat down and I felt

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the weight of what I had just done.

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And so while I was sort of going through
burnout and trying to take a chill pill, I

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had already these travel plans organized.

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And so I just had to do it.

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And some of it felt like, you know,
like, like, yeah, this is a lot

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and I don't know how I can do this,
but so much of it felt like it.

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It's exactly what I needed.

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There's just so much
thought that comes with it.

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And I don't travel like a tourist.

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I travel like a local.

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So when I do travel, I'm chill.

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Matt: Yeah.

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You have one Jan sport backpack
and I'm like, how does she do it?

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I got, I need a whole roll.

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I three roll on suitcases
to do across the country.

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Raquel: No, no, no, no, no.

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Yeah.

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So, I mean, yes, I get it.

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I look like I've been doing a lot and
I mean, I have been doing a lot just.

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Just the way I work, my
personality, my psyche, everything

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about me, it's what I need.

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Um, and granted, when I'm home,
I've been home, I've been chillin

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on the couch, I've been watching TV.

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I never watch TV.

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This is like all new for me.

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TV, do we call it TV anymore?

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I think you and I are like the exact same
age, but like, I've been watching shows.

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On the couch.

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It's been lovely.

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So, I mean, so I have been having
some downtime for the first time.

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Matt: Uh, so you, you take that boulder,
you place it down and then you take up,

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pick up another boulder, strap it right
back on your back called PressConf.

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Um, Pressnomics is one of those
things that is a, a real legacy

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in the WordPress business space.

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Um, I want to break down a
whole bunch of things here.

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Uh, but let's just talk about.

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Carrying or reviving pressnomics
now pressconf talk about that.

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Wait for a second Impostor syndrome.

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Can I do this?

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Should I do this?

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What went through your
head and why specifically?

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revive pressnomics

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Raquel: 100 yes, all of that.

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Um It got to the point where I had to
uh, where there was no choice and it

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probably started a year and a half ago
when the idea, the seed of reviving

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prosomics came into my head and it really
became out of a need from the community.

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I just, you know, post pandemic there,
you know, there was steps, there was word

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camps took a while to come back in person.

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Once they did, you know, there was
kind of some like stumbling, uh, to get

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to, you know, a good, in person event.

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And by the time I would say we're Camp
Europe 2023 in Athens, I started to hear

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the community say, like, we really need
a business of WordPress conference again.

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And I've long been friends
with Josh and Sally.

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And so my kind of thoughts
were, let's push them a little

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bit to like, bring it back.

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But we all know GoDaddy
now owns that trademark.

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So And let's face it, we don't

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Matt: need Strebl back.

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We don't need Strebl
back in the mix, right?

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Just let him troll on
Twitter and he's doing good.

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Raquel: It's funny.

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I get it.

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I still call him Josh too
and everyone says Strebl.

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But yes, I get it.

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Um, but yeah, so I then just a series of
just, Events WordCamp US in DC, uh, really

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hearing it kind of like having this idea
talking with even Corey Miller about maybe

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doing something and then really kind of
the catalyst was just, just this past,

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um, spring, late winter, uh, in Taipei
for WordCamp Asia, a few things happened.

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I remember hearing Robert Windisch,
uh, say CloudFest was the new

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Pressnomics and I was like, fuck that.

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That's not, no, and then I went on
this like mastermind community call

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for WordPress and bunch of big names in
community when it comes to WordPress.

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And again, they were sharing
the sentiment that we really

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need a business of WordPress.

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Press word camp.

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And I got off that phone.

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I'm like, Nope, I'm bringing this back.

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And I reached out to Josh and Sally.

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I was like, guys, what do we need to do?

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I'm like, let's do this together.

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If you don't want to,
can I have your blessing?

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And I know you don't
necessarily need that.

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There's been people who have
like said, like, you know, like,

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who, like, why do you need that?

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And I'm like, for me,
I'm a good faith person.

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You know, this was very much Sally's baby.

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And I want to respect that so much.

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And so for me, it was like, like
I had been a part of every single

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Pressonomics iteration in the past.

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I helped in the past, and this
is what we want to revive.

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And I don't want to do it without,
uh, being above, I don't want to say

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above board, but just above good faith.

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Like I want to make sure that, that I'm
going to like honor what was started.

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And so, yeah, I got the blessing.

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Matt: Yeah, it's about, yeah, it's like
being a good citizen in the space, uh,

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you know, respecting your colleagues.

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I like to say I worked for
Sally Shrebel, not Josh, uh,

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when I worked at, uh, Pagely.

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But I will tell you that she
did pour her heart and soul into

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the, into the, uh, the show.

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Uh, the conference.

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I mean, everyone did.

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Uh, I, I, we didn't have to
work yet or when I was there,

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I didn't have to work it.

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Um, but you know, the previous
ones, I know a lot of the team did.

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Uh, everyone put a lot of effort into that
and you know, it's, it's great to see.

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And this is why, you know, I'm not
answering for you, but this is why it

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makes sense to pick something like this
because Pressnomics was always the, the,

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Event you went to in the WordPress space.

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Yeah, you always went to WordCamps.

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We all went to WordCamps.

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And when I say back, you know,
back then with air quotes, but

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Pressnomics was like, ah, you know,
you just don't want to miss it.

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And hyper focused on the business side,
uh, of WordPress, which Today, even,

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you know, pandemic aside, which I know
is a big variable, but we're headed

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into 2025 and there's still no, you
know, de facto, like that's the, the

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marquee business event for WordPress.

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And the fact that business isn't
really something that is, uh, again,

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another marquee sort of track at
regular WordCamps is baffling.

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Uh, to me and, uh, you know, we're not
going to talk about like all the stuff

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happening in WordPress these days in terms
of the automatic versus WP engine, but

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my God, how are they going to continue
WordCamps without revitalizing, you know,

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the approach and there's a lot of bridges
that have been burned, uh, up until this

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day with everything that's been happening.

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So, you know, good on you for picking,
uh, Uh, Pressnomics to revive now

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PressConf and then of course talking
to Josh and Sally, uh, to get their

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blessing is absolutely what we want to do.

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Um, before we get too far, it's PressConf.

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events is the website.

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You can go and at least sign up to stay
notified, but you can get your early

00:10:38.044 --> 00:10:39.495
bird tickets by clicking on get tickets.

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We're going to get to that in a moment.

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Um, when you started to, uh, look at,
uh, At revitalizing this, the other

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mainstay, and listen, I'm not a guy.

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We just talked about this.

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I'm not a guy who likes to travel and
it certainly don't like going west for

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long stretches of time in an air plane.

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Um, but mission palms resort is
also like one of those places that

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just makes sense for this event.

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I was talking to somebody
else before we hit record.

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They're like, Hey, should I go?

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What do you think?

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Are you going to go?

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And I'm just like, look, and like,
what makes us good is somebody

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who's never been before, Um, or
even knows about, uh, press nomics.

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And I was like, two things, the core
focus on business is amazing at press

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nomics, and I'm sure it will be on
at press conf and second, the venue's

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perfect because it's small enough, big
enough to relax a little bit, but also

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to be around everyone at the same time.

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So that's a lot of me talking
there, but you, you picked it and

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replicating it at the same space,
I think makes total sense as well.

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Raquel: Yeah, that was the idea.

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The idea was this first iteration
and not saying that the following

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iterations won't follow, but this
first iteration was going to look and

00:11:49.734 --> 00:11:51.345
feel exactly like what we remember.

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We remember, like, the idea
is that this is the revival.

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This is the reiteration of it.

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And Tempe Mission Poems is wonderful.

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Love it so much.

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And exactly like you just said, it's you
don't have to leave, you know, and even

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when you do leave for lunch, you just walk
onto the strip right there, Milav, and

00:12:13.875 --> 00:12:17.265
every single option of eating is there.

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So it's just everything is
just communal at this place.

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And it's happens to be also,
you know, I live in Phoenix.

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So, and that's just pure coincidence.

00:12:28.170 --> 00:12:31.599
Uh, actually Josh and Sally, we used
to live in the same suburb of Phoenix.

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That's when we very first met each other.

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Um, and now all of that is coincidence
and I guess convenience, but really

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mostly coincidence because even if
I didn't live here in the valley,

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I would have chosen the same exact
spot because it just works out.

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And it's a pretty easy flight,
you know, to get to, I get it.

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You come from Boston, you come from like
the furthest to northeast point of the U.

00:12:55.390 --> 00:12:55.770
S.

00:12:55.789 --> 00:12:59.480
But still, you know, it's
not too difficult to get to.

00:12:59.560 --> 00:13:00.139
Matt: No, it's not.

00:13:00.709 --> 00:13:02.800
Phoenix is where you would fly
into and then it's like, what?

00:13:03.564 --> 00:13:05.925
I don't, I don't remember it's
like 20 minutes to drive to

00:13:06.005 --> 00:13:08.454
Raquel: barely like 10, 10 minutes.

00:13:08.454 --> 00:13:11.464
In fact, you can even like take
the light rail straight to it.

00:13:11.465 --> 00:13:12.665
You don't even have to drive.

00:13:12.945 --> 00:13:14.375
It's very accessible.

00:13:14.710 --> 00:13:14.960
Matt: Yeah.

00:13:15.470 --> 00:13:21.390
Um, so you, you have the idea, you're
energized to revitalize this, you've

00:13:21.390 --> 00:13:25.869
got the name Press Conf, you talk to
Josh and Sally, you know, sort of get

00:13:25.870 --> 00:13:28.420
their blessing or let them know that
you're, that you're working on it.

00:13:28.620 --> 00:13:30.069
What came next for you?

00:13:30.130 --> 00:13:32.960
I mean, granted, you've done a ton
of events in the, in the past, but

00:13:32.969 --> 00:13:36.100
like, what was your, what was your
playbook to say, okay, I got it,

00:13:36.150 --> 00:13:37.710
got the name ready to rock and roll.

00:13:37.740 --> 00:13:38.520
What did you do next?

00:13:39.030 --> 00:13:44.260
Raquel: Yeah, I, uh, I started reaching
out to my favorite people to build

00:13:44.260 --> 00:13:46.260
the team, to really fill the gaps.

00:13:46.320 --> 00:13:53.549
You know, um, yeah, I'm not new to
running events, um, but almost exclusively

00:13:53.550 --> 00:13:56.620
I've ran WordCamps, you know, and
they, they work a little bit different.

00:13:57.030 --> 00:14:02.959
And one thing, almost my entire time
organizing for WordCamp Phoenix,

00:14:03.000 --> 00:14:07.299
including the times I organized for
WordCamp US, uh, just the team was.

00:14:08.035 --> 00:14:12.335
Just immaculate, you know, and
especially WordCamp Phoenix.

00:14:12.335 --> 00:14:14.655
I mean, these are like friends.

00:14:14.775 --> 00:14:17.264
These are like people that
we like we do life together.

00:14:17.264 --> 00:14:22.744
We don't just do WordPress together
and and that meant a lot to me, you

00:14:22.745 --> 00:14:26.325
know, so I wanted to recreate that
like there's a lot I can do on my own.

00:14:26.745 --> 00:14:30.955
But there's a lot that I can't
and I'm no, not too proud to beg.

00:14:31.035 --> 00:14:37.025
And so those first steps were reaching
out to a short list of the people I

00:14:37.035 --> 00:14:42.284
love and respect and to just build
the team, uh, a little team lean.

00:14:42.384 --> 00:14:45.235
I remember learning that even with
Sally, I think the first time I

00:14:45.244 --> 00:14:49.005
helped her was in 2013 and just
the way we, you know, run lean.

00:14:49.025 --> 00:14:50.375
And that was very big for me.

00:14:50.575 --> 00:14:53.295
It doesn't take much, especially
when people are good at what they do.

00:14:53.660 --> 00:14:57.050
You know, and one of the
biggest things that I was super

00:14:57.050 --> 00:14:58.490
happy about was compensation.

00:14:58.800 --> 00:15:03.160
You know, as being able to
compensate organizers and that

00:15:03.160 --> 00:15:08.070
we're not just volunteering, we're
actually getting our value met of

00:15:08.420 --> 00:15:10.380
the value spent, you know, met.

00:15:11.745 --> 00:15:14.315
Matt: If you're, if you're watching
this, I have, or if you're just

00:15:14.315 --> 00:15:15.915
listening to this, make sure
you check out the YouTube video.

00:15:15.915 --> 00:15:18.035
But if you're watching this,
I have the team page up.

00:15:18.035 --> 00:15:19.505
It's of course you, Brian Richards.

00:15:19.514 --> 00:15:23.955
Somehow this guy, Matt Madera showed
up, uh, Carol, Dave, Ryan, uh,

00:15:23.995 --> 00:15:29.555
Nathan Atkinson, and the Nathan B
Weller, uh, on the, on the team.

00:15:29.945 --> 00:15:30.915
Um, I've.

00:15:31.730 --> 00:15:35.290
I've been to just a handful of meetings
so far, uh, granted I've been super

00:15:35.290 --> 00:15:39.730
busy and, and uh, bogged down with life
and getting sick and kids, et cetera.

00:15:39.860 --> 00:15:42.350
Uh, but what's the infrastructure
like behind the scenes?

00:15:42.360 --> 00:15:44.479
Somebody saying, Hey, look,
I want to build out a team.

00:15:44.749 --> 00:15:45.660
What did you spin up?

00:15:45.709 --> 00:15:49.220
Like on the, on the geeky technical
stuff, Slack team, like what did you

00:15:49.220 --> 00:15:54.200
use for, for software to start wrangling
and organizing all of these ideas and

00:15:54.200 --> 00:15:55.440
people who are contributing to this?

00:15:56.050 --> 00:16:00.550
Raquel: Yeah, well, one thing about
me is I'm all like, I just do it.

00:16:00.640 --> 00:16:05.679
I, uh, I, people want to hate on Myers
Briggs, whatevs, uh, but for, when it

00:16:05.680 --> 00:16:07.409
comes to Myers Briggs, I'm an ENFP.

00:16:07.499 --> 00:16:09.060
And one of my favorite parts about
that is I don't even know what

00:16:09.060 --> 00:16:12.679
Matt: that means, Raquel, so you're
far, far more ahead than I am.

00:16:13.679 --> 00:16:16.940
Raquel: Just some personality,
quibs, kind of like, you know,

00:16:16.970 --> 00:16:18.430
Enneagram, all that shit.

00:16:18.520 --> 00:16:20.159
Anyway, the, the, uh.

00:16:20.210 --> 00:16:21.090
Um, what was it?

00:16:21.140 --> 00:16:23.070
It was, yeah, I'm an ENFP.

00:16:23.120 --> 00:16:26.680
I'm a campaigner, but the P at the
end is, it stands for prospector

00:16:26.910 --> 00:16:28.480
and this idea that you just do it.

00:16:29.050 --> 00:16:30.769
You don't think you just do it.

00:16:30.800 --> 00:16:32.890
And so that's, that is very much Raquel.

00:16:32.909 --> 00:16:33.749
Like I just do it.

00:16:33.749 --> 00:16:36.539
I'm like, we're going to figure this out
as we go, but we're just going to do it.

00:16:36.540 --> 00:16:39.819
But, you know, me and my teams
in the past, we have our systems.

00:16:39.819 --> 00:16:41.480
It's like, you already know.

00:16:42.085 --> 00:16:45.655
Once you already know how to do it, the
tool you use isn't the biggest of deals,

00:16:45.705 --> 00:16:49.525
you know, so yeah, Slack, you know,
like, it's just a small team, even if

00:16:49.525 --> 00:16:53.115
we decide to pay, I haven't paid yet,
but like, it wouldn't be much because

00:16:53.115 --> 00:16:58.674
there's just a few of us, but we got
Slack, uh, I mean, I'm still a Slack girl.

00:16:58.860 --> 00:16:59.800
Matt: Notion, right?

00:16:59.800 --> 00:17:01.330
I think we're using Notion
for some of this stuff.

00:17:01.500 --> 00:17:05.929
Raquel: Notion, yeah, uh, my, my
girl Carol is an absolute beast

00:17:05.929 --> 00:17:09.129
when it comes to tools and she
just went to town on Notion and

00:17:09.129 --> 00:17:10.849
just built out this thing already.

00:17:10.899 --> 00:17:11.849
The whole thing's built out.

00:17:11.849 --> 00:17:14.329
I'm like, okay, this is exactly
why I have Carol on the team.

00:17:14.689 --> 00:17:20.399
Uh, but yeah, we've got Notion going
and, um, I mean, other, other than

00:17:20.409 --> 00:17:24.560
like the usual, like, you know, we're
processing like cards and things.

00:17:24.560 --> 00:17:26.909
So we got Stripe and PayPal and all that.

00:17:26.919 --> 00:17:31.299
But otherwise the main thing is like,
yeah, Notion and Slack and of course,

00:17:31.299 --> 00:17:33.759
Google little docs here and there, but

00:17:33.760 --> 00:17:37.440
Matt: yeah, easy, easy enough to,
to wrangle stuff like this, right?

00:17:40.770 --> 00:17:42.459
That's what you say now, of course.

00:17:43.965 --> 00:17:47.725
Raquel: I mean, the tools kind
of really, they're, that's not

00:17:47.764 --> 00:17:49.374
where the problems come in, right?

00:17:49.374 --> 00:17:53.654
The problems come in with all
the work that it takes and the,

00:17:53.664 --> 00:17:55.334
the blood, sweat, and tears.

00:17:55.374 --> 00:17:56.554
I mean, that's my favorite part.

00:17:56.564 --> 00:17:57.245
I'm not going to lie.

00:17:57.654 --> 00:17:59.715
That's my favorite part
of organizing events.

00:18:01.084 --> 00:18:03.415
Matt: So we, we need
to get sponsors, right?

00:18:03.445 --> 00:18:05.945
Or at least in your head,
you're like, okay, team's there,

00:18:06.235 --> 00:18:07.945
name, they've sanctioned it.

00:18:08.175 --> 00:18:10.975
I've got a team, I've got the tools
ready to get this thing going.

00:18:11.194 --> 00:18:14.324
Now I need to make sure that
there's people invested literally

00:18:14.324 --> 00:18:15.975
in this so that I can run it.

00:18:16.505 --> 00:18:17.544
Who did you knock on?

00:18:18.134 --> 00:18:19.614
Which door did you knock on first?

00:18:19.674 --> 00:18:21.244
And how is that going for sponsors?

00:18:21.934 --> 00:18:29.044
Raquel: Well, um, TBH, we are
really focusing on speakers first.

00:18:29.124 --> 00:18:32.874
So right now, the way that
we're working is invite first.

00:18:33.434 --> 00:18:37.894
So we are specifically inviting
certain key players in the industry,

00:18:37.924 --> 00:18:40.724
definitely targeting most known names.

00:18:40.774 --> 00:18:44.004
Um, and the, one of my favorite parts
about Prestonomics and what we're

00:18:44.004 --> 00:18:48.064
keeping with this new iteration is we're
not recording, we're not streaming.

00:18:48.064 --> 00:18:49.324
I mean, these are raw.

00:18:49.550 --> 00:18:53.280
unfiltered talks that you got to
be in the room where it happens.

00:18:53.380 --> 00:18:56.660
That's been my own personal tagline
for this entire event is be in the room

00:18:56.660 --> 00:18:59.120
where it happens, because if you're
not in the room where it happens,

00:18:59.120 --> 00:19:00.279
you're not going to see the talks.

00:19:00.310 --> 00:19:02.370
They will not be released afterward.

00:19:02.750 --> 00:19:03.020
Matt: Right.

00:19:03.120 --> 00:19:07.509
Raquel: Uh, so that to me, um,
speakers are huge and the people

00:19:07.509 --> 00:19:10.735
who buy the tickets, you know,
That's kind of makes the pudding.

00:19:11.235 --> 00:19:15.374
So sponsors, my biggest thing
was just getting the sponsor

00:19:15.374 --> 00:19:17.404
package, like polished.

00:19:17.404 --> 00:19:22.245
And that took quite a bit of time, more
time than I expected because I'm used

00:19:22.245 --> 00:19:26.394
to WordCamps and I'm used to a local
WordCamp as opposed to a flagship event.

00:19:26.434 --> 00:19:31.574
And so that did take me some time to
like, be like, bro, uh, taking off the

00:19:31.574 --> 00:19:36.004
WordCamp hat and I got to put on the
professional WordPress event hat and

00:19:36.004 --> 00:19:37.965
figure out these packages, but got that.

00:19:38.465 --> 00:19:38.775
And.

00:19:39.639 --> 00:19:42.860
I've already been having a lot of
talks with a lot of big companies and

00:19:42.860 --> 00:19:46.240
me and this comes with the territory
of being someone who does get around

00:19:46.240 --> 00:19:50.189
the community and has been known
for putting on WordPress events.

00:19:50.289 --> 00:19:54.169
And so I do have a lot of conversations
already going with your usual

00:19:54.169 --> 00:19:58.609
suspects when it comes to WordCamp,
uh, sponsors, like the big hosting

00:19:58.610 --> 00:20:00.800
companies and names like that.

00:20:00.810 --> 00:20:03.550
So we could say that so
far, big hosting companies.

00:20:03.920 --> 00:20:07.370
Matt: I think one of the things about
WordCamps is, I mean, fantastic that,

00:20:07.440 --> 00:20:11.090
uh, there's a bunch of tracks, and
especially if you're a developer, um,

00:20:11.140 --> 00:20:15.000
maybe slightly on the marketing side,
there's some content for you that's out

00:20:15.000 --> 00:20:19.230
there, but when you go to a WordCamp,
you're really either super, like, when

00:20:19.230 --> 00:20:22.930
you go to a track, I should say, at a
WordCamp, you're probably, like, super

00:20:22.930 --> 00:20:26.320
beginner and you really want to learn
something, or you're developer, more

00:20:26.320 --> 00:20:29.220
developer minded, and somebody's showing
off some kind of practice that, you're

00:20:29.220 --> 00:20:30.270
like, hey, I want to check this out.

00:20:31.634 --> 00:20:37.185
One of the sort of namestays of
Of this conference is the tracks

00:20:37.395 --> 00:20:42.225
or the presentations were just one
room and, uh, they weren't recorded.

00:20:42.235 --> 00:20:45.274
So even if, like, if you went to
a WordCamp, you, you, you know, in

00:20:45.274 --> 00:20:47.494
the back of your mind, you're like,
Oh, I could go to that talk and

00:20:47.494 --> 00:20:48.205
you're like, yeah, you know what?

00:20:48.215 --> 00:20:49.325
It's actually going to be recorded.

00:20:49.425 --> 00:20:50.175
So I'm going to skip it.

00:20:50.455 --> 00:20:51.925
Uh, and then maybe I'll watch it later.

00:20:51.925 --> 00:20:53.004
Then you never watch it later.

00:20:53.304 --> 00:20:54.764
Uh, and then you just like miss it.

00:20:55.274 --> 00:20:58.774
The difference here is you want this
content, you have to show up in the room.

00:20:59.929 --> 00:21:03.759
It's because after that, it's like,
like most social media content these

00:21:03.759 --> 00:21:05.409
days, it just disappears, right?

00:21:05.409 --> 00:21:09.439
It's like the tick tock, uh, or
the snapchat of presentations.

00:21:09.649 --> 00:21:12.939
If you don't catch it,
then it's gone too bad.

00:21:12.979 --> 00:21:14.679
You'll never hear it or see it again.

00:21:15.029 --> 00:21:19.110
Uh, so it does actually kind of make you
very simplistically make you say, okay,

00:21:19.110 --> 00:21:20.199
I'm gonna be in the room for this talk.

00:21:20.649 --> 00:21:23.889
And I'm going to skip the hallway
track, but then, you know, vice

00:21:23.889 --> 00:21:25.189
versa on these other conversations.

00:21:25.189 --> 00:21:28.350
If there's something there I don't really
care for, then I'll do the hallway track.

00:21:28.350 --> 00:21:32.149
So I think it's super important that
you kept that, uh, same momentum.

00:21:32.790 --> 00:21:36.620
Anything else that you're, uh, maybe
sprinkling in that's slightly different

00:21:36.659 --> 00:21:38.429
than what we've been used to in the past?

00:21:38.814 --> 00:21:40.955
In terms of that, uh, set up.

00:21:41.784 --> 00:21:43.154
Raquel: Um, yeah.

00:21:43.235 --> 00:21:49.104
Uh, to your point, uh, there is no
hallway track at PressConf, you know,

00:21:49.304 --> 00:21:51.594
this event is for the hallway trackers.

00:21:51.905 --> 00:21:53.004
That's who this is for.

00:21:53.024 --> 00:21:55.174
So you're going to want
to go to the sessions.

00:21:55.460 --> 00:21:57.920
You're not going to want
to, like, miss them.

00:21:58.110 --> 00:22:00.640
And there is only one track,
you know, so you've got to be

00:22:00.640 --> 00:22:01.630
in the room where it happens.

00:22:01.900 --> 00:22:05.649
But to your point, one thing different
that we're going to add to this is

00:22:06.200 --> 00:22:08.090
sort of, we're figuring this out.

00:22:08.090 --> 00:22:12.360
We don't have it exactly planned
out yet, but, uh, structured

00:22:12.830 --> 00:22:16.050
time to mingle with others.

00:22:17.670 --> 00:22:22.200
But just basically structured,
so there will be time aside from

00:22:22.200 --> 00:22:25.540
lunch, which has always been
like choose your own adventure.

00:22:25.890 --> 00:22:29.440
Uh, there will be time in the afternoons.

00:22:29.814 --> 00:22:33.604
Maybe even in the mornings where
we have structured, um, play dates,

00:22:35.764 --> 00:22:40.544
I know you would, you would understand
that, um, but we, uh, this is the

00:22:40.544 --> 00:22:45.674
beginning stages, but my idea and the
desire was that because this, there's

00:22:45.675 --> 00:22:50.905
no hallway track at a press conf, the,
cause this is for hallway trackers.

00:22:51.185 --> 00:22:55.975
We still want to allow for time aside
from the mornings, aside from the evenings

00:22:55.975 --> 00:22:57.884
when you're staying up having these like.

00:22:58.310 --> 00:23:00.560
brain trust sessions, you know, until 1 a.

00:23:00.560 --> 00:23:00.850
m.

00:23:01.110 --> 00:23:04.940
And aside from lunch, we want time,
structured time, somewhere throughout the

00:23:04.940 --> 00:23:10.129
day where you're given the opportunity
to maybe do what you're used to doing.

00:23:10.179 --> 00:23:12.699
Because I know at a WordCamp, so
many people are used to being like,

00:23:12.860 --> 00:23:16.489
I run to this Ramada and we're
scheduling meetings all day long.

00:23:16.499 --> 00:23:16.809
Nope.

00:23:17.460 --> 00:23:19.070
You will not be scheduling
meetings at this event.

00:23:19.100 --> 00:23:20.930
Matt: I've never been to a Ramada, Raquel.

00:23:21.030 --> 00:23:23.730
I don't care what the paper trail says.

00:23:23.730 --> 00:23:26.079
Pressconf.

00:23:26.080 --> 00:23:28.840
events It's April 23rd through the 26th.

00:23:29.240 --> 00:23:34.600
Uh, 23, 24, 25, 26 4 days if I
have, uh, if I count on my fingers.

00:23:35.090 --> 00:23:37.100
Is it going to be 3 days of speaking?

00:23:37.100 --> 00:23:38.230
2 days of speaking?

00:23:38.370 --> 00:23:38.990
All 4?

00:23:39.000 --> 00:23:39.649
Like, what's the setup?

00:23:39.899 --> 00:23:43.919
Raquel: No, the first day is just
the welcome party in the afternoon.

00:23:44.260 --> 00:23:47.059
And then, Thursday,
Friday are speaking days.

00:23:47.479 --> 00:23:49.259
The Saturday is the fun day.

00:23:49.290 --> 00:23:53.239
If you guys remember, uh, Pressnomics
in the past, there was always a day

00:23:53.239 --> 00:23:57.270
for golf for the mats of WordPress.

00:23:57.299 --> 00:23:59.429
That is a loaded statement right there.

00:23:59.749 --> 00:24:03.969
But, and then a not golf option
for those of us who do not

00:24:03.970 --> 00:24:05.940
golf, which that would be me.

00:24:06.090 --> 00:24:09.960
So Matt, I'm actually going
to be consulting with you even

00:24:09.960 --> 00:24:12.460
more on that because nobody on
the team golfs except for you.

00:24:12.649 --> 00:24:13.040
So,

00:24:13.350 --> 00:24:16.695
Matt: uh, Well, I've got some opinions.

00:24:17.135 --> 00:24:19.245
Um, yeah.

00:24:19.245 --> 00:24:22.084
So looking at, again, looking
at the website, press conf dot

00:24:22.124 --> 00:24:23.675
events,  at the tickets page.

00:24:23.735 --> 00:24:25.595
You can get a VIP all access pass.

00:24:25.905 --> 00:24:29.055
Uh, right now, early bird access is 680.

00:24:29.305 --> 00:24:32.465
Or you can get general
admission, uh, for 580.

00:24:32.685 --> 00:24:35.565
That'll get you access
to, obviously, the event.

00:24:35.665 --> 00:24:38.425
Does that get you access
to the retreat days?

00:24:38.425 --> 00:24:39.715
What's the difference between the two?

00:24:39.715 --> 00:24:39.779
I don't know.

00:24:40.280 --> 00:24:41.950
Raquel: Yeah, they're
basically the same ticket.

00:24:42.170 --> 00:24:46.980
It's just that the general mission
is no retreat day, but essentially

00:24:46.980 --> 00:24:49.630
the same, it gets you to the
welcome party and the after party,

00:24:50.120 --> 00:24:51.800
and there is the add on option.

00:24:51.800 --> 00:24:55.430
So if you're traveling with a
significant other, then we do have

00:24:55.460 --> 00:24:58.990
a plus one option as well, that
they could come to the parties.

00:25:00.130 --> 00:25:00.590
Matt: Fantastic.

00:25:00.590 --> 00:25:01.420
Is the party going to be.

00:25:01.805 --> 00:25:03.365
At the venue or is it
going to be somewhere else?

00:25:03.365 --> 00:25:05.955
Or is it secret, undisclosed right now?

00:25:05.985 --> 00:25:06.805
Can't talk about it.

00:25:07.415 --> 00:25:08.215
Raquel: No, no, no.

00:25:08.215 --> 00:25:11.475
The welcome party and the after
party will be at the venue itself.

00:25:11.715 --> 00:25:17.524
Very similar to how it used to be,
our, the old pressomics iterations.

00:25:17.805 --> 00:25:20.745
Matt: I'm trying to remember, the
courtyard area was it two levels?

00:25:23.120 --> 00:25:27.240
Raquel: I think what you're remembering is
there was a few times we were at the pool.

00:25:27.790 --> 00:25:31.570
Uh, but yeah, but both of our
parties will be in the courtyard.

00:25:31.860 --> 00:25:33.620
It's so close to everything.

00:25:33.650 --> 00:25:36.480
I mean, in the entire hotel, for
those of you who remember, and

00:25:36.490 --> 00:25:40.430
for those of you who don't, it's,
it's circles around a courtyard.

00:25:40.430 --> 00:25:44.925
And so all your rooms, You know, we'll
be all around that courtyard and to

00:25:44.925 --> 00:25:48.945
Matt's point earlier, it's just so
accessible and so intimate and such

00:25:48.945 --> 00:25:53.905
a time to connect with the who's who
and the up and coming and WordPress.

00:25:54.925 --> 00:25:55.445
Matt: All right, Raquel.

00:25:55.445 --> 00:25:57.195
So what's the biggest lesson so far?

00:25:57.195 --> 00:26:00.085
I mean, I know you're still
early ish days, but you've

00:26:00.085 --> 00:26:01.275
been working on it for a while.

00:26:01.515 --> 00:26:02.885
What's the biggest takeaway so far?

00:26:02.885 --> 00:26:05.235
What, what's got you, what's got
you a little stuck, but what's

00:26:05.235 --> 00:26:06.705
also got you a little proud so far?

00:26:08.185 --> 00:26:09.865
Raquel: Really more so me.

00:26:10.180 --> 00:26:14.730
Um, I'm honestly been crying on and
off the past couple days and I don't,

00:26:14.780 --> 00:26:16.850
I don't shy for my tears anymore.

00:26:16.920 --> 00:26:22.800
But, uh, I, um, This is my
first baby, not actual children.

00:26:22.870 --> 00:26:26.990
I've had three and I'm very proud
of those, but like in the past,

00:26:27.000 --> 00:26:29.250
my old business was not my baby.

00:26:29.290 --> 00:26:33.750
Um, you know, and even now where
I work, which proud to work at ET,

00:26:33.770 --> 00:26:36.340
it's not my baby and this is my baby.

00:26:36.490 --> 00:26:42.840
And a lot of the lessons and just
applications I've had to learn and even

00:26:42.840 --> 00:26:47.720
in still learning is how much all of
this is, how much I believe in myself.

00:26:48.125 --> 00:26:53.565
You know, and, and how affirmations
really sort of do work the past few

00:26:53.565 --> 00:26:57.205
years, and I've just been like, I'm
pushing it off until my babies graduate.

00:26:57.545 --> 00:27:00.545
And I just kept saying insane,
even when the naysayers didn't.

00:27:00.835 --> 00:27:03.445
And then here I come and
I don't even know why.

00:27:03.970 --> 00:27:10.150
Feeling burnout and I just do it and
then and here I am and it did not arise

00:27:10.170 --> 00:27:13.910
by any means and there's so much more
that I need to do and and I'm excited

00:27:13.910 --> 00:27:20.440
to do it but I I'm blown away that I
did it like because it's actually mine.

00:27:21.480 --> 00:27:24.130
Matt: There's uh, Listen, there's,
there's a certain level of

00:27:24.130 --> 00:27:29.120
craziness, uh, somebody needs to do
something like this to this level.

00:27:29.120 --> 00:27:33.720
And I'm, you know, I am, I am thankful
it's you, not me, uh, number one.

00:27:33.970 --> 00:27:35.880
Uh, but number two, like
you're the person to do it.

00:27:35.950 --> 00:27:40.175
And, uh, I think when it comes to
getting, you know, I mean, event,

00:27:40.185 --> 00:27:41.875
I can't even plan a birthday party.

00:27:41.885 --> 00:27:44.875
So there's that, but to do something
like this, where you're bringing

00:27:44.875 --> 00:27:48.195
people literally from all around
the world, it's, uh, sort of one

00:27:48.195 --> 00:27:51.245
of these traditions that we've had
in the, in the WordPress community.

00:27:51.245 --> 00:27:52.655
So you're, you're reviving that.

00:27:52.975 --> 00:27:55.425
Um, and you're bringing together.

00:27:56.275 --> 00:28:00.115
People on a subject that we're all
sort of really hungry for, right?

00:28:00.125 --> 00:28:01.255
Work based business.

00:28:01.685 --> 00:28:04.095
Um, there's a lot of things at play.

00:28:04.105 --> 00:28:07.725
And, uh, you know, I'm proud to
have, uh, helped just in a tiny,

00:28:07.725 --> 00:28:10.195
tiny, tiny, tiny, tiny way so far.

00:28:10.405 --> 00:28:12.645
Uh, but I also think that, you
know, you're the woman for the

00:28:12.645 --> 00:28:13.785
job for this kind of thing.

00:28:13.795 --> 00:28:15.235
And, uh, you know, proud of you.

00:28:15.275 --> 00:28:18.035
And, uh, really rooting for
you and, and the entire team to

00:28:18.035 --> 00:28:18.885
get this thing off the ground.

00:28:18.885 --> 00:28:20.195
So, press conf.

00:28:20.390 --> 00:28:23.390
dot events, press conf dot events.

00:28:23.400 --> 00:28:25.240
It'll be linked up wherever
you're listening or watching to

00:28:25.240 --> 00:28:27.220
this April 23rd through the 26th.

00:28:27.440 --> 00:28:29.210
You can get early bird tickets.

00:28:29.460 --> 00:28:33.190
Now sign up Raquel, anything
anywhere else you want people to go.

00:28:33.190 --> 00:28:34.470
Any, are you on blue sky?

00:28:34.470 --> 00:28:35.510
Like what's happening these days?

00:28:35.520 --> 00:28:37.100
Like where do you want
people to go other than.

00:28:38.055 --> 00:28:38.305
Pressconf.

00:28:38.305 --> 00:28:38.715
events.

00:28:39.095 --> 00:28:39.665
Raquel: Yes.

00:28:39.695 --> 00:28:45.785
I mean, obviously Zitter, uh,
Twitter X, uh, still have a presence.

00:28:45.815 --> 00:28:50.285
Um, there is a, an IG cause
I'm an IG girl anyway.

00:28:50.365 --> 00:28:54.765
And yeah, I was just thinking, I was like,
uh, ever since this past week, I feel like

00:28:54.765 --> 00:28:56.465
everyone's like, we're moving to blue sky.

00:28:56.465 --> 00:29:01.055
So I was like, ah, shit, I should go
squat on a, on a, a handle there too.

00:29:01.065 --> 00:29:05.405
But you know, the usual spots
and, um, obviously people

00:29:05.405 --> 00:29:06.685
could reach out to me as well.

00:29:08.000 --> 00:29:10.430
Matt: The Twitter handle
for PressConf is AtPress.

00:29:10.875 --> 00:29:16.975
Underscore two times conf,
underscore two times conf, uh,

00:29:17.005 --> 00:29:17.995
or, you know, I'll link it up.

00:29:18.015 --> 00:29:19.485
Double underscore, double underscore.

00:29:19.715 --> 00:29:20.385
That's how you say that.

00:29:20.395 --> 00:29:20.675
Jesus.

00:29:22.515 --> 00:29:23.425
Is that what the kids say?

00:29:23.515 --> 00:29:24.045
I don't know.

00:29:24.045 --> 00:29:24.445
Raquel.

00:29:24.805 --> 00:29:26.285
Uh, everybody, thanks for listening.

00:29:26.285 --> 00:29:27.045
Thanks for hanging out.

00:29:27.115 --> 00:29:28.995
Again, check out press conf dot events.

00:29:29.285 --> 00:29:32.875
Uh, it's an event you're not going to
want to miss, especially if you're in

00:29:32.885 --> 00:29:35.835
the WordPress business space or want
to be around people who are, you know,

00:29:35.875 --> 00:29:37.815
really hungry for this kind of content.

00:29:37.845 --> 00:29:39.635
And I think it's going
to be an amazing event.

00:29:39.805 --> 00:29:40.125
Time.

00:29:40.135 --> 00:29:41.665
Thanks for listening to today's episode.

00:29:41.715 --> 00:29:45.265
Check out all the links in the show notes
and we'll see you in the next episode.