In this episode of iGaming Accent, host Vakho Mdivani engages with Giorgi Nadaraia from betlive, a seasoned marketing professional in the iGaming industry. They discuss Giorgi's journey into the industry, the challenges of transitioning to a CMO role, and the importance of team management and hiring. The conversation also delves into the impact of advertising restrictions on marketing strategies, the significance of brand in a regulated market, and community engagement initiatives. As they explore the future of iGaming marketing, they touch on the role of brand ambassadors and strategies for upcoming events like the World Cup.
What is iGaming Accent by SBC Eurasia?
Welcome to iGaming Accent brought to you by SBC Eurasia, a bi-weekly podcast that brings you expert insights, industry trends, and deep discussions on the fast-paced world of iGaming and sports betting. Expect in-depth discussions, but also some fun, unexpected twists, because iGaming isn’t just business—it’s a dynamic, exciting world full of great stories.