Brand. A term that means so many different things to so many different people. Most simply think that a company's brand is their logo and color scheme. For Coby Pachmayr, it is so much more. With a background in systems engineering and automation, Coby started Idea Spring, a branding and marketing agency with the unique focus on solving business problems through ongoing customer experience improvements.
Show Notes
Brand. A term that means so many different things to so many different people. Most simply think that a company's brand is their logo and color scheme. For Coby Pachmayr, it is so much more. With a background in systems engineering and automation, Coby started Idea Spring, a branding and marketing agency with the unique focus on solving business problems through ongoing customer experience improvements.
On this episode, Coby explains how your brand is shaped and defined by the product, service, and customer experience that you are delivering. All of which are areas that directly affect your brand through perception. How though, can you leverage something like automation to improve your brand?
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Creators & Guests
Host
Alex Bass
โก โThe Efficient Guyโ ๐ Founder & Product ( @EfficientApp ) ๐ผ Angel Investor ( @EfficientVC ) ๐ @useMotion ๐ค Automation & Integration ๐ฅ Product Obsessed
What is Analysis Paralysis by Efficient App?
There's a lot of software out there. We've been evaluating and integrating software for the past decade. We're software experts so that you don't have to be. This is Analysis Paralysis, where we analyze so you donโt have to be paralyzed.