{"version":"1.0.0","segments":[{"speaker":"Winston Faircloth","startTime":0.0,"endTime":2.4,"body":"So to unlock"},{"speaker":"Winston Faircloth","startTime":0.0,"endTime":2.4,"body":"innovation and smash the"},{"speaker":"Winston Faircloth","startTime":2.4,"endTime":5.85,"body":"bottleneck effect of everyone"},{"speaker":"Winston Faircloth","startTime":2.4,"endTime":5.85,"body":"coming to you for answers, I'm"},{"speaker":"Winston Faircloth","startTime":5.85,"endTime":12.45,"body":"going to suggest a concrete step"},{"speaker":"Winston Faircloth","startTime":5.85,"endTime":12.45,"body":"that you can. Either multipliers"},{"speaker":"Winston Faircloth","startTime":12.45,"endTime":16.17,"body":"it's Winston Faircloth, and"},{"speaker":"Winston Faircloth","startTime":12.45,"endTime":16.17,"body":"welcome back to four love team."},{"speaker":"Winston Faircloth","startTime":16.2,"endTime":19.47,"body":"This is the podcast where"},{"speaker":"Winston Faircloth","startTime":16.2,"endTime":19.47,"body":"leaders simplify teamwork"},{"speaker":"Winston Faircloth","startTime":19.47,"endTime":22.35,"body":"helping you surround yourself"},{"speaker":"Winston Faircloth","startTime":19.47,"endTime":22.35,"body":"with teammates doing the work."},{"speaker":"Winston Faircloth","startTime":22.38,"endTime":26.34,"body":"They love simplifying business"},{"speaker":"Winston Faircloth","startTime":22.38,"endTime":26.34,"body":"processes so that you can serve"},{"speaker":"Winston Faircloth","startTime":26.34,"endTime":29.67,"body":"more doing the work you love."},{"speaker":"Winston Faircloth","startTime":26.34,"endTime":29.67,"body":"Perhaps you've heard this story"},{"speaker":"Winston Faircloth","startTime":29.67,"endTime":33.72,"body":"before the blind men and the"},{"speaker":"Winston Faircloth","startTime":29.67,"endTime":33.72,"body":"elephant. It's a famous Indian"},{"speaker":"Winston Faircloth","startTime":33.72,"endTime":38.13,"body":"fable that tells the story of"},{"speaker":"Winston Faircloth","startTime":33.72,"endTime":38.13,"body":"six blind sojourners who come"},{"speaker":"Winston Faircloth","startTime":38.13,"endTime":41.19,"body":"across different parts of an"},{"speaker":"Winston Faircloth","startTime":38.13,"endTime":41.19,"body":"elephant in their life's"},{"speaker":"Winston Faircloth","startTime":41.19,"endTime":45.39,"body":"journey. The first man put his"},{"speaker":"Winston Faircloth","startTime":41.19,"endTime":45.39,"body":"hand out and touch the side of"},{"speaker":"Winston Faircloth","startTime":45.39,"endTime":48.84,"body":"the elephant. how smooth He"},{"speaker":"Winston Faircloth","startTime":45.39,"endTime":48.84,"body":"said, The elephant is like a"},{"speaker":"Winston Faircloth","startTime":48.84,"endTime":52.47,"body":"wall. The second blind man put"},{"speaker":"Winston Faircloth","startTime":48.84,"endTime":52.47,"body":"out his hand and touch the truck"},{"speaker":"Winston Faircloth","startTime":52.53,"endTime":56.16,"body":"of the elephant. How round He"},{"speaker":"Winston Faircloth","startTime":52.53,"endTime":56.16,"body":"said, The elephant is like a"},{"speaker":"Winston Faircloth","startTime":56.16,"endTime":60.18,"body":"snake. The third blind man put"},{"speaker":"Winston Faircloth","startTime":56.16,"endTime":60.18,"body":"out his hand and touch the Tusk"},{"speaker":"Winston Faircloth","startTime":60.21,"endTime":63.48,"body":"of an elephant. how sharp he"},{"speaker":"Winston Faircloth","startTime":60.21,"endTime":63.48,"body":"said the elephant is like a"},{"speaker":"Winston Faircloth","startTime":63.48,"endTime":67.05,"body":"spear. The fourth blind man put"},{"speaker":"Winston Faircloth","startTime":63.48,"endTime":67.05,"body":"out his hand and touch the leg"},{"speaker":"Winston Faircloth","startTime":67.05,"endTime":70.56,"body":"of the elephant. how tall he"},{"speaker":"Winston Faircloth","startTime":67.05,"endTime":70.56,"body":"said the elephant's like a tree."},{"speaker":"Winston Faircloth","startTime":70.62,"endTime":73.53,"body":"The fifth blind man reached out"},{"speaker":"Winston Faircloth","startTime":70.62,"endTime":73.53,"body":"his hand and touch the ear of"},{"speaker":"Winston Faircloth","startTime":73.53,"endTime":77.52,"body":"the elephant. How wide he said"},{"speaker":"Winston Faircloth","startTime":73.53,"endTime":77.52,"body":"the elephant is like a fan in"},{"speaker":"Winston Faircloth","startTime":77.52,"endTime":80.82,"body":"the six blind man put out his"},{"speaker":"Winston Faircloth","startTime":77.52,"endTime":80.82,"body":"hand and touch the tail of the"},{"speaker":"Winston Faircloth","startTime":80.82,"endTime":84.96,"body":"elephant. how thin he said the"},{"speaker":"Winston Faircloth","startTime":80.82,"endTime":84.96,"body":"elephant is like a rope, a wall,"},{"speaker":"Winston Faircloth","startTime":85.02,"endTime":89.67,"body":"a snake, a spear, a tree, a fan"},{"speaker":"Winston Faircloth","startTime":85.02,"endTime":89.67,"body":"a rope? Well, as you might"},{"speaker":"Winston Faircloth","startTime":89.67,"endTime":92.91,"body":"imagine, an argument ensued with"},{"speaker":"Winston Faircloth","startTime":89.67,"endTime":92.91,"body":"each man thinking his own"},{"speaker":"Winston Faircloth","startTime":92.91,"endTime":96.12,"body":"perception of the elephant was"},{"speaker":"Winston Faircloth","startTime":92.91,"endTime":96.12,"body":"the correct one. Now the leader"},{"speaker":"Winston Faircloth","startTime":96.15,"endTime":99.09,"body":"awakened by the commotion called"},{"speaker":"Winston Faircloth","startTime":96.15,"endTime":99.09,"body":"out from the balcony, the"},{"speaker":"Winston Faircloth","startTime":99.09,"endTime":103.11,"body":"elephant is a big animal. He"},{"speaker":"Winston Faircloth","startTime":99.09,"endTime":103.11,"body":"said each person touched only"},{"speaker":"Winston Faircloth","startTime":103.11,"endTime":106.65,"body":"one part, you must put all the"},{"speaker":"Winston Faircloth","startTime":103.11,"endTime":106.65,"body":"parts together to find out what"},{"speaker":"Winston Faircloth","startTime":106.65,"endTime":111.75,"body":"an elephant is like. You know,"},{"speaker":"Winston Faircloth","startTime":106.65,"endTime":111.75,"body":"this is this the moral of the"},{"speaker":"Winston Faircloth","startTime":111.75,"endTime":116.37,"body":"story is something like this. We"},{"speaker":"Winston Faircloth","startTime":111.75,"endTime":116.37,"body":"all have different experiences."},{"speaker":"Winston Faircloth","startTime":116.43,"endTime":119.91,"body":"And whenever we found ourselves"},{"speaker":"Winston Faircloth","startTime":116.43,"endTime":119.91,"body":"at odds with others, we need to"},{"speaker":"Winston Faircloth","startTime":119.91,"endTime":122.94,"body":"be humble and recognize the"},{"speaker":"Winston Faircloth","startTime":119.91,"endTime":122.94,"body":"limitations of our knowledge,"},{"speaker":"Winston Faircloth","startTime":122.97,"endTime":126.63,"body":"the need for other perspectives"},{"speaker":"Winston Faircloth","startTime":122.97,"endTime":126.63,"body":"and trust that others may have"},{"speaker":"Winston Faircloth","startTime":126.63,"endTime":131.28,"body":"truths that we do not see in"},{"speaker":"Winston Faircloth","startTime":126.63,"endTime":131.28,"body":"leading a team of functional"},{"speaker":"Winston Faircloth","startTime":131.28,"endTime":135.03,"body":"leaders in our group in our"},{"speaker":"Winston Faircloth","startTime":131.28,"endTime":135.03,"body":"organizations a lot like this"},{"speaker":"Winston Faircloth","startTime":135.03,"endTime":138.75,"body":"fable. Recently, I was talking"},{"speaker":"Winston Faircloth","startTime":135.03,"endTime":138.75,"body":"to the founder of a pretty large"},{"speaker":"Winston Faircloth","startTime":138.75,"endTime":142.14,"body":"and complex organization. Now"},{"speaker":"Winston Faircloth","startTime":138.75,"endTime":142.14,"body":"she has an amazing team of"},{"speaker":"Winston Faircloth","startTime":142.14,"endTime":145.59,"body":"leaders all responsible for"},{"speaker":"Winston Faircloth","startTime":142.14,"endTime":145.59,"body":"individual segments of the"},{"speaker":"Winston Faircloth","startTime":145.59,"endTime":148.08,"body":"company. And while there are"},{"speaker":"Winston Faircloth","startTime":145.59,"endTime":148.08,"body":"some gray areas of"},{"speaker":"Winston Faircloth","startTime":148.08,"endTime":151.08,"body":"responsibility between roles"},{"speaker":"Winston Faircloth","startTime":148.08,"endTime":151.08,"body":"which could be cleared up"},{"speaker":"Winston Faircloth","startTime":151.11,"endTime":154.26,"body":"overall, she would say this team"},{"speaker":"Winston Faircloth","startTime":151.11,"endTime":154.26,"body":"is functioning pretty well,"},{"speaker":"Winston Faircloth","startTime":154.32,"endTime":159.6,"body":"except for one glaring area."},{"speaker":"Winston Faircloth","startTime":154.32,"endTime":159.6,"body":"She's constantly the one person"},{"speaker":"Winston Faircloth","startTime":159.6,"endTime":163.47,"body":"being called upon to resolve"},{"speaker":"Winston Faircloth","startTime":159.6,"endTime":163.47,"body":"conflicts, make decisions chart,"},{"speaker":"Winston Faircloth","startTime":163.5,"endTime":167.04,"body":"innovative waters, it's a heavy"},{"speaker":"Winston Faircloth","startTime":163.5,"endTime":167.04,"body":"burden for the founder. And"},{"speaker":"Winston Faircloth","startTime":167.04,"endTime":170.82,"body":"she's puzzled why the team is so"},{"speaker":"Winston Faircloth","startTime":167.04,"endTime":170.82,"body":"dependent upon her for so much"},{"speaker":"Winston Faircloth","startTime":170.82,"endTime":175.08,"body":"help and intervention and wonder"},{"speaker":"Winston Faircloth","startTime":170.82,"endTime":175.08,"body":"respect. It's understandable. As"},{"speaker":"Winston Faircloth","startTime":175.08,"endTime":178.23,"body":"the visionary founder, there's a"},{"speaker":"Winston Faircloth","startTime":175.08,"endTime":178.23,"body":"natural tendency by team"},{"speaker":"Winston Faircloth","startTime":178.23,"endTime":181.62,"body":"members, even leaders, even"},{"speaker":"Winston Faircloth","startTime":178.23,"endTime":181.62,"body":"senior leaders of an"},{"speaker":"Winston Faircloth","startTime":181.62,"endTime":185.07,"body":"organization to defer to the"},{"speaker":"Winston Faircloth","startTime":181.62,"endTime":185.07,"body":"person who willed an"},{"speaker":"Winston Faircloth","startTime":185.07,"endTime":188.91,"body":"organization into existence. Yet"},{"speaker":"Winston Faircloth","startTime":185.07,"endTime":188.91,"body":"sometimes even a good thing can"},{"speaker":"Winston Faircloth","startTime":188.91,"endTime":192.36,"body":"go too far, leaders can become"},{"speaker":"Winston Faircloth","startTime":188.91,"endTime":192.36,"body":"passive too deferential at"},{"speaker":"Winston Faircloth","startTime":192.36,"endTime":195.6,"body":"times, especially when the"},{"speaker":"Winston Faircloth","startTime":192.36,"endTime":195.6,"body":"founder speaks and even in the"},{"speaker":"Winston Faircloth","startTime":195.6,"endTime":199.14,"body":"best circumstances, divisional"},{"speaker":"Winston Faircloth","startTime":195.6,"endTime":199.14,"body":"leaders can be like the six"},{"speaker":"Winston Faircloth","startTime":199.14,"endTime":203.16,"body":"blind men in this fable as"},{"speaker":"Winston Faircloth","startTime":199.14,"endTime":203.16,"body":"subject matter experts are SMEs"},{"speaker":"Winston Faircloth","startTime":203.19,"endTime":205.92,"body":"within their part of the"},{"speaker":"Winston Faircloth","startTime":203.19,"endTime":205.92,"body":"organization, they understand"},{"speaker":"Winston Faircloth","startTime":205.92,"endTime":209.85,"body":"they're part of the elephant in"},{"speaker":"Winston Faircloth","startTime":205.92,"endTime":209.85,"body":"fine detail, the metrics, the"},{"speaker":"Winston Faircloth","startTime":209.85,"endTime":213.63,"body":"people, the competition, the"},{"speaker":"Winston Faircloth","startTime":209.85,"endTime":213.63,"body":"clients, the market conditions,"},{"speaker":"Winston Faircloth","startTime":213.69,"endTime":217.77,"body":"all these elements are critical"},{"speaker":"Winston Faircloth","startTime":213.69,"endTime":217.77,"body":"for success of my part of the"},{"speaker":"Winston Faircloth","startTime":217.77,"endTime":221.88,"body":"organization or the division in"},{"speaker":"Winston Faircloth","startTime":217.77,"endTime":221.88,"body":"some leaders can focus so much"},{"speaker":"Winston Faircloth","startTime":221.91,"endTime":225.39,"body":"on only their part of the"},{"speaker":"Winston Faircloth","startTime":221.91,"endTime":225.39,"body":"elephant that they can number"},{"speaker":"Winston Faircloth","startTime":225.39,"endTime":229.53,"body":"one see their worth and value"},{"speaker":"Winston Faircloth","startTime":225.39,"endTime":229.53,"body":"primarily by how many people"},{"speaker":"Winston Faircloth","startTime":229.53,"endTime":232.8,"body":"work within their part of the"},{"speaker":"Winston Faircloth","startTime":229.53,"endTime":232.8,"body":"organization. Number two,"},{"speaker":"Winston Faircloth","startTime":232.83,"endTime":236.7,"body":"consider only the top line"},{"speaker":"Winston Faircloth","startTime":232.83,"endTime":236.7,"body":"revenue impact versus the bottom"},{"speaker":"Winston Faircloth","startTime":236.7,"endTime":239.82,"body":"line contribution to the"},{"speaker":"Winston Faircloth","startTime":236.7,"endTime":239.82,"body":"organization. Number three, they"},{"speaker":"Winston Faircloth","startTime":239.82,"endTime":243.57,"body":"can see other people's"},{"speaker":"Winston Faircloth","startTime":239.82,"endTime":243.57,"body":"suggestions as encroachment upon"},{"speaker":"Winston Faircloth","startTime":243.6,"endTime":246.51,"body":"their authority. Well, these are"},{"speaker":"Winston Faircloth","startTime":243.6,"endTime":246.51,"body":"not healthy places to be as"},{"speaker":"Winston Faircloth","startTime":246.51,"endTime":249.9,"body":"leaders, and in other words,"},{"speaker":"Winston Faircloth","startTime":246.51,"endTime":249.9,"body":"they can become so focused on"},{"speaker":"Winston Faircloth","startTime":249.9,"endTime":253.44,"body":"their part of the elephant, that"},{"speaker":"Winston Faircloth","startTime":249.9,"endTime":253.44,"body":"they develop blind spots to the"},{"speaker":"Winston Faircloth","startTime":253.44,"endTime":256.86,"body":"health and well being of the"},{"speaker":"Winston Faircloth","startTime":253.44,"endTime":256.86,"body":"overall organization. This is"},{"speaker":"Winston Faircloth","startTime":256.86,"endTime":260.43,"body":"natural. It's a consequence of"},{"speaker":"Winston Faircloth","startTime":256.86,"endTime":260.43,"body":"specialization that's always"},{"speaker":"Winston Faircloth","startTime":260.43,"endTime":264.39,"body":"required in organizations of"},{"speaker":"Winston Faircloth","startTime":260.43,"endTime":264.39,"body":"size and complexity. Yet,"},{"speaker":"Winston Faircloth","startTime":264.42,"endTime":268.47,"body":"there's another hidden, almost"},{"speaker":"Winston Faircloth","startTime":264.42,"endTime":268.47,"body":"subconscious consequence for the"},{"speaker":"Winston Faircloth","startTime":268.47,"endTime":270.96,"body":"leadership team that finds"},{"speaker":"Winston Faircloth","startTime":268.47,"endTime":270.96,"body":"themselves in this kind of"},{"speaker":"Winston Faircloth","startTime":270.96,"endTime":271.65,"body":"situation. And"},{"speaker":"Winston Faircloth","startTime":271.65,"endTime":274.89,"body":"by the way, this is a natural"},{"speaker":"Winston Faircloth","startTime":271.65,"endTime":274.89,"body":"outgrowth. I see it in almost"},{"speaker":"Winston Faircloth","startTime":274.92,"endTime":278.04,"body":"every organization. But one of"},{"speaker":"Winston Faircloth","startTime":274.92,"endTime":278.04,"body":"the reasons that leadership"},{"speaker":"Winston Faircloth","startTime":278.04,"endTime":281.79,"body":"teams defer to the founder or"},{"speaker":"Winston Faircloth","startTime":278.04,"endTime":281.79,"body":"the chief executive is because"},{"speaker":"Winston Faircloth","startTime":282.12,"endTime":285.45,"body":"of the lack of context"},{"speaker":"Winston Faircloth","startTime":282.12,"endTime":285.45,"body":"typically, not only does the"},{"speaker":"Winston Faircloth","startTime":285.45,"endTime":288.93,"body":"founder have historic context,"},{"speaker":"Winston Faircloth","startTime":285.45,"endTime":288.93,"body":"like the reasons why the"},{"speaker":"Winston Faircloth","startTime":288.93,"endTime":292.44,"body":"organization began the"},{"speaker":"Winston Faircloth","startTime":288.93,"endTime":292.44,"body":"challenges that the organization"},{"speaker":"Winston Faircloth","startTime":292.44,"endTime":296.01,"body":"is face down and conquered over"},{"speaker":"Winston Faircloth","startTime":292.44,"endTime":296.01,"body":"time, certain moments of"},{"speaker":"Winston Faircloth","startTime":296.01,"endTime":300.0,"body":"inflection, the founder and or"},{"speaker":"Winston Faircloth","startTime":296.01,"endTime":300.0,"body":"the chief executive is typically"},{"speaker":"Winston Faircloth","startTime":300.0,"endTime":303.51,"body":"be the only person deeply"},{"speaker":"Winston Faircloth","startTime":300.0,"endTime":303.51,"body":"familiar with with those"},{"speaker":"Winston Faircloth","startTime":303.51,"endTime":307.53,"body":"historical context and with the"},{"speaker":"Winston Faircloth","startTime":303.51,"endTime":307.53,"body":"key performance indicators"},{"speaker":"Winston Faircloth","startTime":307.53,"endTime":310.44,"body":"across all sectors of the"},{"speaker":"Winston Faircloth","startTime":307.53,"endTime":310.44,"body":"organization. This is the"},{"speaker":"Winston Faircloth","startTime":310.44,"endTime":314.55,"body":"leaders blind spot that they"},{"speaker":"Winston Faircloth","startTime":310.44,"endTime":314.55,"body":"alone possess the real time"},{"speaker":"Winston Faircloth","startTime":314.55,"endTime":318.36,"body":"understanding of history,"},{"speaker":"Winston Faircloth","startTime":314.55,"endTime":318.36,"body":"metrics, market and internal"},{"speaker":"Winston Faircloth","startTime":318.36,"endTime":322.35,"body":"culture, which allows them to be"},{"speaker":"Winston Faircloth","startTime":318.36,"endTime":322.35,"body":"super creative and innovative."},{"speaker":"Winston Faircloth","startTime":322.38,"endTime":326.37,"body":"And then they wonder why doesn't"},{"speaker":"Winston Faircloth","startTime":322.38,"endTime":326.37,"body":"this also happen with my team?"},{"speaker":"Winston Faircloth","startTime":326.43,"endTime":329.91,"body":"And so to unlock innovation and"},{"speaker":"Winston Faircloth","startTime":326.43,"endTime":329.91,"body":"smash the bottleneck effect of"},{"speaker":"Winston Faircloth","startTime":329.91,"endTime":333.3,"body":"everyone coming to you for"},{"speaker":"Winston Faircloth","startTime":329.91,"endTime":333.3,"body":"answers, I'm going to suggest a"},{"speaker":"Winston Faircloth","startTime":333.3,"endTime":337.92,"body":"concrete step that you can take"},{"speaker":"Winston Faircloth","startTime":333.3,"endTime":337.92,"body":"guide your leaders on a journey"},{"speaker":"Winston Faircloth","startTime":338.01,"endTime":342.15,"body":"of context sharing, equipping"},{"speaker":"Winston Faircloth","startTime":338.01,"endTime":342.15,"body":"them with the history, the key"},{"speaker":"Winston Faircloth","startTime":342.15,"endTime":345.57,"body":"performance, performance"},{"speaker":"Winston Faircloth","startTime":342.15,"endTime":345.57,"body":"indicators, KPIs, meaning,"},{"speaker":"Winston Faircloth","startTime":345.6,"endTime":349.35,"body":"context, history, all these"},{"speaker":"Winston Faircloth","startTime":345.6,"endTime":349.35,"body":"things, which closely mirrors"},{"speaker":"Winston Faircloth","startTime":349.35,"endTime":352.65,"body":"your vantage point as the"},{"speaker":"Winston Faircloth","startTime":349.35,"endTime":352.65,"body":"founder or chief executive, I"},{"speaker":"Winston Faircloth","startTime":352.65,"endTime":355.62,"body":"actually have a process for"},{"speaker":"Winston Faircloth","startTime":352.65,"endTime":355.62,"body":"this, I call it unlock"},{"speaker":"Winston Faircloth","startTime":355.65,"endTime":359.46,"body":"innovation. Now over the years,"},{"speaker":"Winston Faircloth","startTime":355.65,"endTime":359.46,"body":"I've literally led dozens of"},{"speaker":"Winston Faircloth","startTime":359.46,"endTime":363.09,"body":"leadership teams through this"},{"speaker":"Winston Faircloth","startTime":359.46,"endTime":363.09,"body":"process of discovery. And yet,"},{"speaker":"Winston Faircloth","startTime":363.12,"endTime":367.23,"body":"as many times as I've done it,"},{"speaker":"Winston Faircloth","startTime":363.12,"endTime":367.23,"body":"each and every experience is"},{"speaker":"Winston Faircloth","startTime":367.23,"endTime":370.92,"body":"unique, immensely rewarding,"},{"speaker":"Winston Faircloth","startTime":367.23,"endTime":370.92,"body":"freeing up the founder"},{"speaker":"Winston Faircloth","startTime":370.98,"endTime":374.43,"body":"unleashing cross functional"},{"speaker":"Winston Faircloth","startTime":370.98,"endTime":374.43,"body":"innovation through bottoms up"},{"speaker":"Winston Faircloth","startTime":374.43,"endTime":377.79,"body":"context and bottoms up"},{"speaker":"Winston Faircloth","startTime":374.43,"endTime":377.79,"body":"ownership. So let me walk you"},{"speaker":"Winston Faircloth","startTime":377.79,"endTime":380.76,"body":"through the steps of this"},{"speaker":"Winston Faircloth","startTime":377.79,"endTime":380.76,"body":"because it's a fascinating"},{"speaker":"Winston Faircloth","startTime":380.76,"endTime":385.2,"body":"journey. Step one is unlocking"},{"speaker":"Winston Faircloth","startTime":380.76,"endTime":385.2,"body":"our story. So unlock innovation"},{"speaker":"Winston Faircloth","startTime":385.2,"endTime":388.77,"body":"begins with data storytelling,"},{"speaker":"Winston Faircloth","startTime":385.2,"endTime":388.77,"body":"we asked the team to identify"},{"speaker":"Winston Faircloth","startTime":388.83,"endTime":392.55,"body":"observable, measurable data"},{"speaker":"Winston Faircloth","startTime":388.83,"endTime":392.55,"body":"points that help describe both"},{"speaker":"Winston Faircloth","startTime":392.55,"endTime":395.34,"body":"the elephant and its"},{"speaker":"Winston Faircloth","startTime":392.55,"endTime":395.34,"body":"environment. Typically, we want"},{"speaker":"Winston Faircloth","startTime":395.34,"endTime":398.67,"body":"to look back at these same data"},{"speaker":"Winston Faircloth","startTime":395.34,"endTime":398.67,"body":"points over time three to five"},{"speaker":"Winston Faircloth","startTime":398.67,"endTime":402.39,"body":"years, if possible, in order to"},{"speaker":"Winston Faircloth","startTime":398.67,"endTime":402.39,"body":"see a big, bigger picture. And"},{"speaker":"Winston Faircloth","startTime":402.39,"endTime":406.8,"body":"by the way, the lack of a data"},{"speaker":"Winston Faircloth","startTime":402.39,"endTime":406.8,"body":"point is itself a data point for"},{"speaker":"Winston Faircloth","startTime":406.8,"endTime":410.07,"body":"future collections. So"},{"speaker":"Winston Faircloth","startTime":406.8,"endTime":410.07,"body":"sometimes, as we begin to weave"},{"speaker":"Winston Faircloth","startTime":410.07,"endTime":412.92,"body":"the story together, we say,"},{"speaker":"Winston Faircloth","startTime":410.07,"endTime":412.92,"body":"Gosh, I wish we had this piece"},{"speaker":"Winston Faircloth","startTime":412.92,"endTime":416.43,"body":"of data over time. Well, that's"},{"speaker":"Winston Faircloth","startTime":412.92,"endTime":416.43,"body":"a data point itself. So no"},{"speaker":"Winston Faircloth","startTime":416.46,"endTime":420.45,"body":"judgment, no, no condemnation"},{"speaker":"Winston Faircloth","startTime":416.46,"endTime":420.45,"body":"here. If you are not gathering"},{"speaker":"Winston Faircloth","startTime":420.45,"endTime":423.84,"body":"these data points, it's a great"},{"speaker":"Winston Faircloth","startTime":420.45,"endTime":423.84,"body":"opportunity to begin. So this"},{"speaker":"Winston Faircloth","startTime":423.84,"endTime":428.67,"body":"data storytelling phase is"},{"speaker":"Winston Faircloth","startTime":423.84,"endTime":428.67,"body":"probably not hands down, let's"},{"speaker":"Winston Faircloth","startTime":428.67,"endTime":431.34,"body":"just call it it's the single"},{"speaker":"Winston Faircloth","startTime":428.67,"endTime":431.34,"body":"most important part of the"},{"speaker":"Winston Faircloth","startTime":431.34,"endTime":434.88,"body":"process. 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Step two"},{"speaker":"Winston Faircloth","startTime":462.18,"endTime":466.83,"body":"examination once we've collected"},{"speaker":"Winston Faircloth","startTime":466.83,"endTime":469.98,"body":"this, now we move into the fun"},{"speaker":"Winston Faircloth","startTime":466.83,"endTime":469.98,"body":"part of the journey of the"},{"speaker":"Winston Faircloth","startTime":469.98,"endTime":473.19,"body":"immersive part of the of the"},{"speaker":"Winston Faircloth","startTime":469.98,"endTime":473.19,"body":"journey. 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And even"},{"speaker":"Winston Faircloth","startTime":500.64,"endTime":504.03,"body":"if you get uncomfortable during"},{"speaker":"Winston Faircloth","startTime":500.64,"endTime":504.03,"body":"the process, it's important to"},{"speaker":"Winston Faircloth","startTime":504.03,"endTime":506.79,"body":"let the process play out because"},{"speaker":"Winston Faircloth","startTime":504.03,"endTime":506.79,"body":"we're trying to break this"},{"speaker":"Winston Faircloth","startTime":506.79,"endTime":509.64,"body":"dependency on you. It's"},{"speaker":"Winston Faircloth","startTime":506.79,"endTime":509.64,"body":"important that you take a step"},{"speaker":"Winston Faircloth","startTime":509.64,"endTime":512.58,"body":"back. Sometimes we even asked"},{"speaker":"Winston Faircloth","startTime":509.64,"endTime":512.58,"body":"the leaders not even to attend"},{"speaker":"Winston Faircloth","startTime":512.58,"endTime":514.98,"body":"this part of the session,"},{"speaker":"Winston Faircloth","startTime":512.58,"endTime":514.98,"body":"because sometimes that"},{"speaker":"Winston Faircloth","startTime":514.98,"endTime":518.25,"body":"stranglehold of everyone turning"},{"speaker":"Winston Faircloth","startTime":514.98,"endTime":518.25,"body":"to the founder, so profound, but"},{"speaker":"Winston Faircloth","startTime":518.25,"endTime":521.46,"body":"we take the team through a"},{"speaker":"Winston Faircloth","startTime":518.25,"endTime":521.46,"body":"process of looking at these data"},{"speaker":"Winston Faircloth","startTime":521.46,"endTime":525.75,"body":"points in defining the terms and"},{"speaker":"Winston Faircloth","startTime":521.46,"endTime":525.75,"body":"coming to a common understanding"},{"speaker":"Winston Faircloth","startTime":525.75,"endTime":526.98,"body":"about the data. But more"},{"speaker":"Winston Faircloth","startTime":526.98,"endTime":529.92,"body":"importantly, what does the data"},{"speaker":"Winston Faircloth","startTime":526.98,"endTime":529.92,"body":"mean? We asked the team members"},{"speaker":"Winston Faircloth","startTime":529.92,"endTime":533.16,"body":"to craft statements which are"},{"speaker":"Winston Faircloth","startTime":529.92,"endTime":533.16,"body":"not conclusions about the"},{"speaker":"Winston Faircloth","startTime":533.16,"endTime":537.06,"body":"various data points that are in"},{"speaker":"Winston Faircloth","startTime":533.16,"endTime":537.06,"body":"the room, and observable by all"},{"speaker":"Winston Faircloth","startTime":537.09,"endTime":540.6,"body":"you can take notice of data or"},{"speaker":"Winston Faircloth","startTime":537.09,"endTime":540.6,"body":"trends. But here's the key."},{"speaker":"Winston Faircloth","startTime":540.63,"endTime":544.2,"body":"We're not doing it with judgment"},{"speaker":"Winston Faircloth","startTime":540.63,"endTime":544.2,"body":"or emotion, explanation or"},{"speaker":"Winston Faircloth","startTime":544.2,"endTime":547.5,"body":"conclusions. We leave judgment,"},{"speaker":"Winston Faircloth","startTime":544.2,"endTime":547.5,"body":"emotion, explanation or"},{"speaker":"Winston Faircloth","startTime":547.5,"endTime":550.83,"body":"conclusions out of this part of"},{"speaker":"Winston Faircloth","startTime":547.5,"endTime":550.83,"body":"the process. And we continue"},{"speaker":"Winston Faircloth","startTime":550.83,"endTime":554.58,"body":"this process until we've"},{"speaker":"Winston Faircloth","startTime":550.83,"endTime":554.58,"body":"exhausted dozens and dozens of"},{"speaker":"Winston Faircloth","startTime":554.58,"endTime":558.9,"body":"statements from around the room."},{"speaker":"Winston Faircloth","startTime":554.58,"endTime":558.9,"body":"Step two examination Step three"},{"speaker":"Winston Faircloth","startTime":558.93,"endTime":562.62,"body":"is evaluation like a zoo"},{"speaker":"Winston Faircloth","startTime":558.93,"endTime":562.62,"body":"ologists. We asked the team now"},{"speaker":"Winston Faircloth","startTime":562.62,"endTime":565.56,"body":"to evaluate each statement"},{"speaker":"Winston Faircloth","startTime":562.62,"endTime":565.56,"body":"independently. Is this a"},{"speaker":"Winston Faircloth","startTime":565.56,"endTime":569.85,"body":"statement of facts that we like"},{"speaker":"Winston Faircloth","startTime":565.56,"endTime":569.85,"body":"or dislike? does it represent a"},{"speaker":"Winston Faircloth","startTime":569.85,"endTime":573.39,"body":"trend we'd like to continue? Or"},{"speaker":"Winston Faircloth","startTime":569.85,"endTime":573.39,"body":"one we'd like to reverse? Is"},{"speaker":"Winston Faircloth","startTime":573.39,"endTime":576.93,"body":"that a statement of fact that"},{"speaker":"Winston Faircloth","startTime":573.39,"endTime":576.93,"body":"requires even more review or"},{"speaker":"Winston Faircloth","startTime":576.93,"endTime":580.47,"body":"more digging? And ultimately,"},{"speaker":"Winston Faircloth","startTime":576.93,"endTime":580.47,"body":"for each statement, we're going"},{"speaker":"Winston Faircloth","startTime":580.47,"endTime":583.65,"body":"to make a decision. Does this"},{"speaker":"Winston Faircloth","startTime":580.47,"endTime":583.65,"body":"statement represent a strength"},{"speaker":"Winston Faircloth","startTime":583.65,"endTime":586.77,"body":"within the organization or an"},{"speaker":"Winston Faircloth","startTime":583.65,"endTime":586.77,"body":"area of opportunity for"},{"speaker":"Winston Faircloth","startTime":586.8,"endTime":589.83,"body":"improvement? The discussion here"},{"speaker":"Winston Faircloth","startTime":586.8,"endTime":589.83,"body":"is fascinating. It's"},{"speaker":"Winston Faircloth","startTime":589.83,"endTime":592.35,"body":"enlightening. And most"},{"speaker":"Winston Faircloth","startTime":589.83,"endTime":592.35,"body":"importantly, it's critical"},{"speaker":"Winston Faircloth","startTime":592.44,"endTime":595.77,"body":"because we can all see these"},{"speaker":"Winston Faircloth","startTime":592.44,"endTime":595.77,"body":"statements differently depending"},{"speaker":"Winston Faircloth","startTime":595.77,"endTime":598.62,"body":"upon our roles in the"},{"speaker":"Winston Faircloth","startTime":595.77,"endTime":598.62,"body":"organization and hashing these"},{"speaker":"Winston Faircloth","startTime":598.62,"endTime":601.98,"body":"out with the overall or"},{"speaker":"Winston Faircloth","startTime":598.62,"endTime":601.98,"body":"organization or elephant in mind"},{"speaker":"Winston Faircloth","startTime":602.01,"endTime":605.43,"body":"is critical step four themes."},{"speaker":"Winston Faircloth","startTime":602.01,"endTime":605.43,"body":"Now this is an area where"},{"speaker":"Winston Faircloth","startTime":605.43,"endTime":609.45,"body":"leaders really excel connecting"},{"speaker":"Winston Faircloth","startTime":605.43,"endTime":609.45,"body":"dots or themes between strengths"},{"speaker":"Winston Faircloth","startTime":609.48,"endTime":612.36,"body":"and opportunities, we want to"},{"speaker":"Winston Faircloth","startTime":609.48,"endTime":612.36,"body":"protect and enhance our"},{"speaker":"Winston Faircloth","startTime":612.36,"endTime":615.27,"body":"strengths. And this is just as"},{"speaker":"Winston Faircloth","startTime":612.36,"endTime":615.27,"body":"important as overcoming"},{"speaker":"Winston Faircloth","startTime":615.27,"endTime":618.12,"body":"weaknesses or finding"},{"speaker":"Winston Faircloth","startTime":615.27,"endTime":618.12,"body":"opportunities for improvement."},{"speaker":"Winston Faircloth","startTime":618.15,"endTime":620.88,"body":"And at this stage, this first"},{"speaker":"Winston Faircloth","startTime":618.15,"endTime":620.88,"body":"round, where we're connecting"},{"speaker":"Winston Faircloth","startTime":620.88,"endTime":624.57,"body":"dots and looking for themes"},{"speaker":"Winston Faircloth","startTime":620.88,"endTime":624.57,"body":"between these various statements"},{"speaker":"Winston Faircloth","startTime":624.57,"endTime":627.57,"body":"that we've just evaluated, we're"},{"speaker":"Winston Faircloth","startTime":624.57,"endTime":627.57,"body":"looking for some potential"},{"speaker":"Winston Faircloth","startTime":627.57,"endTime":631.23,"body":"headlines or hashtags, which can"},{"speaker":"Winston Faircloth","startTime":627.57,"endTime":631.23,"body":"help provide context and"},{"speaker":"Winston Faircloth","startTime":631.23,"endTime":634.32,"body":"direction for us after we've"},{"speaker":"Winston Faircloth","startTime":631.23,"endTime":634.32,"body":"gone through a first pass of"},{"speaker":"Winston Faircloth","startTime":634.32,"endTime":637.62,"body":"this data storytelling. Then we"},{"speaker":"Winston Faircloth","startTime":634.32,"endTime":637.62,"body":"go to Step five, which is"},{"speaker":"Winston Faircloth","startTime":637.62,"endTime":640.86,"body":"repeat, oftentimes, we've"},{"speaker":"Winston Faircloth","startTime":637.62,"endTime":640.86,"body":"developed supporting data that"},{"speaker":"Winston Faircloth","startTime":640.86,"endTime":644.64,"body":"takes our data story, one or two"},{"speaker":"Winston Faircloth","startTime":640.86,"endTime":644.64,"body":"levels deeper, and we run these"},{"speaker":"Winston Faircloth","startTime":644.67,"endTime":648.66,"body":"different data warehouses or"},{"speaker":"Winston Faircloth","startTime":644.67,"endTime":648.66,"body":"data stories through the same"},{"speaker":"Winston Faircloth","startTime":648.66,"endTime":652.05,"body":"process. 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And"},{"speaker":"Winston Faircloth","startTime":663.3,"endTime":667.68,"body":"finally, Step six, I call this"},{"speaker":"Winston Faircloth","startTime":663.3,"endTime":667.68,"body":"the innovation recommendation"},{"speaker":"Winston Faircloth","startTime":667.68,"endTime":671.37,"body":"stage. 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And it's"},{"speaker":"Winston Faircloth","startTime":707.13,"endTime":711.0,"body":"this moment, if we can stay"},{"speaker":"Winston Faircloth","startTime":711.06,"endTime":714.78,"body":"uncomfortable just for into we"},{"speaker":"Winston Faircloth","startTime":711.06,"endTime":714.78,"body":"can work through this. This is"},{"speaker":"Winston Faircloth","startTime":714.78,"endTime":718.29,"body":"the moment a breakthrough that"},{"speaker":"Winston Faircloth","startTime":714.78,"endTime":718.29,"body":"occurs in every single session."},{"speaker":"Winston Faircloth","startTime":718.32,"endTime":721.2,"body":"And even as the facilitator"},{"speaker":"Winston Faircloth","startTime":718.32,"endTime":721.2,"body":"cannot predict when it will,"},{"speaker":"Winston Faircloth","startTime":721.2,"endTime":724.32,"body":"will occur. But it always does."},{"speaker":"Winston Faircloth","startTime":721.2,"endTime":724.32,"body":"There's a moment, it's like, oh,"},{"speaker":"Winston Faircloth","startTime":724.32,"endTime":727.68,"body":"my gosh, why did we do this,"},{"speaker":"Winston Faircloth","startTime":724.32,"endTime":727.68,"body":"we're not going to get anything"},{"speaker":"Winston Faircloth","startTime":727.68,"endTime":731.46,"body":"done. And then all of a sudden,"},{"speaker":"Winston Faircloth","startTime":727.68,"endTime":731.46,"body":"something snaps into place. And"},{"speaker":"Winston Faircloth","startTime":731.46,"endTime":736.08,"body":"what I love most about this"},{"speaker":"Winston Faircloth","startTime":731.46,"endTime":736.08,"body":"phase is this is why unlock is"},{"speaker":"Winston Faircloth","startTime":736.08,"endTime":738.93,"body":"not a typical consulting"},{"speaker":"Winston Faircloth","startTime":736.08,"endTime":738.93,"body":"session. Typically with a"},{"speaker":"Winston Faircloth","startTime":738.93,"endTime":742.86,"body":"consultant, they would do this"},{"speaker":"Winston Faircloth","startTime":738.93,"endTime":742.86,"body":"back gathering phase and do all"},{"speaker":"Winston Faircloth","startTime":742.86,"endTime":745.74,"body":"this work to this point, and"},{"speaker":"Winston Faircloth","startTime":742.86,"endTime":745.74,"body":"then take all the information"},{"speaker":"Winston Faircloth","startTime":745.74,"endTime":749.61,"body":"back home and write up a set of"},{"speaker":"Winston Faircloth","startTime":745.74,"endTime":749.61,"body":"recommendations based upon both"},{"speaker":"Winston Faircloth","startTime":749.61,"endTime":752.82,"body":"their outside perspective and"},{"speaker":"Winston Faircloth","startTime":749.61,"endTime":752.82,"body":"outside expertise. 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Because we boil"},{"speaker":"Winston Faircloth","startTime":816.33,"endTime":819.96,"body":"it down to the most essential"},{"speaker":"Winston Faircloth","startTime":816.33,"endTime":819.96,"body":"elements, we gain consensus. And"},{"speaker":"Winston Faircloth","startTime":819.96,"endTime":823.2,"body":"more importantly, we've got a"},{"speaker":"Winston Faircloth","startTime":819.96,"endTime":823.2,"body":"consistent context across the"},{"speaker":"Winston Faircloth","startTime":823.2,"endTime":826.74,"body":"group. This is when innovation"},{"speaker":"Winston Faircloth","startTime":823.2,"endTime":826.74,"body":"really happens across the team."},{"speaker":"Winston Faircloth","startTime":826.77,"endTime":831.09,"body":"It's an amazing process. It is"},{"speaker":"Winston Faircloth","startTime":826.77,"endTime":831.09,"body":"so much fun. And what we uncover"},{"speaker":"Winston Faircloth","startTime":831.09,"endTime":834.09,"body":"and what people are committed to"},{"speaker":"Winston Faircloth","startTime":831.09,"endTime":834.09,"body":"coming out of these sessions is"},{"speaker":"Winston Faircloth","startTime":834.09,"endTime":837.0,"body":"just phenomenal. And so whether"},{"speaker":"Winston Faircloth","startTime":834.09,"endTime":837.0,"body":"you're a professional services"},{"speaker":"Winston Faircloth","startTime":837.0,"endTime":840.21,"body":"company, like a dentist, a"},{"speaker":"Winston Faircloth","startTime":837.0,"endTime":840.21,"body":"doctor, an IT firm, I've done"},{"speaker":"Winston Faircloth","startTime":840.21,"endTime":843.21,"body":"them in multiple of those kinds"},{"speaker":"Winston Faircloth","startTime":840.21,"endTime":843.21,"body":"of situations. Or if you're a"},{"speaker":"Winston Faircloth","startTime":843.21,"endTime":846.54,"body":"nonprofit, you're at educational"},{"speaker":"Winston Faircloth","startTime":843.21,"endTime":846.54,"body":"institution, your fundraising"},{"speaker":"Winston Faircloth","startTime":846.54,"endTime":850.14,"body":"organization, a consulting or"},{"speaker":"Winston Faircloth","startTime":846.54,"endTime":850.14,"body":"coaching company, this process"},{"speaker":"Winston Faircloth","startTime":850.14,"endTime":854.16,"body":"works. It's a journey that works"},{"speaker":"Winston Faircloth","startTime":850.14,"endTime":854.16,"body":"without exception when you have"},{"speaker":"Winston Faircloth","startTime":854.16,"endTime":857.49,"body":"a leader founder who's ready to"},{"speaker":"Winston Faircloth","startTime":854.16,"endTime":857.49,"body":"have their leadership team take"},{"speaker":"Winston Faircloth","startTime":857.49,"endTime":861.09,"body":"a greater role in unlocking"},{"speaker":"Winston Faircloth","startTime":857.49,"endTime":861.09,"body":"innovation. And yet a leader who"},{"speaker":"Winston Faircloth","startTime":861.09,"endTime":864.09,"body":"is humble enough to know that"},{"speaker":"Winston Faircloth","startTime":861.09,"endTime":864.09,"body":"their vision and impact requires"},{"speaker":"Winston Faircloth","startTime":864.09,"endTime":867.78,"body":"the multiplication effect of a"},{"speaker":"Winston Faircloth","startTime":864.09,"endTime":867.78,"body":"fully engaged leadership team"},{"speaker":"Winston Faircloth","startTime":867.78,"endTime":872.01,"body":"now we offer unlock innovation"},{"speaker":"Winston Faircloth","startTime":867.78,"endTime":872.01,"body":"as either a three or five day"},{"speaker":"Winston Faircloth","startTime":872.01,"endTime":875.67,"body":"immersive workshop and we do"},{"speaker":"Winston Faircloth","startTime":872.01,"endTime":875.67,"body":"this at your business location."},{"speaker":"Winston Faircloth","startTime":875.73,"endTime":877.98,"body":"And if this sounds like"},{"speaker":"Winston Faircloth","startTime":875.73,"endTime":877.98,"body":"something you or someone you"},{"speaker":"Winston Faircloth","startTime":877.98,"endTime":881.22,"body":"know would benefit from text me"},{"speaker":"Winston Faircloth","startTime":877.98,"endTime":881.22,"body":"right now, because there's only"},{"speaker":"Winston Faircloth","startTime":881.22,"endTime":883.89,"body":"so many of these we have"},{"speaker":"Winston Faircloth","startTime":881.22,"endTime":883.89,"body":"available between now and the"},{"speaker":"Winston Faircloth","startTime":883.89,"endTime":889.35,"body":"end of the year. 1-754-800-9461"},{"speaker":"Winston Faircloth","startTime":883.89,"endTime":889.35,"body":"that's my personal text number"},{"speaker":"Winston Faircloth","startTime":889.38,"endTime":895.2,"body":"1-754-800-9461. And if you'd"},{"speaker":"Winston Faircloth","startTime":889.38,"endTime":895.2,"body":"like to avoid having six"},{"speaker":"Winston Faircloth","startTime":895.2,"endTime":898.47,"body":"different versions of the"},{"speaker":"Winston Faircloth","startTime":895.2,"endTime":898.47,"body":"elephant in your organization,"},{"speaker":"Winston Faircloth","startTime":898.5,"endTime":903.3,"body":"the elephant is a law Snake"},{"speaker":"Winston Faircloth","startTime":898.5,"endTime":903.3,"body":"spear, a tree a fan a rope,"},{"speaker":"Winston Faircloth","startTime":903.33,"endTime":907.29,"body":"getting your team together using"},{"speaker":"Winston Faircloth","startTime":903.33,"endTime":907.29,"body":"fact based evaluation,"},{"speaker":"Winston Faircloth","startTime":907.38,"endTime":911.01,"body":"uncovering trends and making a"},{"speaker":"Winston Faircloth","startTime":907.38,"endTime":911.01,"body":"decision with shared"},{"speaker":"Winston Faircloth","startTime":911.01,"endTime":914.37,"body":"understanding and meaning."},{"speaker":"Winston Faircloth","startTime":911.01,"endTime":914.37,"body":"Really could not think of"},{"speaker":"Winston Faircloth","startTime":914.37,"endTime":917.61,"body":"anything better than unlock"},{"speaker":"Winston Faircloth","startTime":914.37,"endTime":917.61,"body":"innovation that can really help"},{"speaker":"Winston Faircloth","startTime":917.61,"endTime":921.42,"body":"you unlock a team that you love"},{"speaker":"Winston Faircloth","startTime":917.61,"endTime":921.42,"body":"a business you love supported by"},{"speaker":"Winston Faircloth","startTime":921.42,"endTime":924.96,"body":"a team you love what could be"},{"speaker":"Winston Faircloth","startTime":921.42,"endTime":924.96,"body":"better remember friends leaders"},{"speaker":"Winston Faircloth","startTime":924.96,"endTime":928.74,"body":"simplify teamwork, multiplying"},{"speaker":"Winston Faircloth","startTime":924.96,"endTime":928.74,"body":"your impact income and freedom"},{"speaker":"Winston Faircloth","startTime":928.74,"endTime":931.35,"body":"and business. Can't wait to"},{"speaker":"Winston Faircloth","startTime":928.74,"endTime":931.35,"body":"catch you on the next episode"},{"speaker":"Winston Faircloth","startTime":931.35,"endTime":932.94,"body":"friends till then be blessed."}]}