The Real Bottom Line

What makes a story truly unforgettable? It’s the humanity and emotions behind it. In this episode of The Real Bottom Line, I chat with Crystal Adair-Benning, a prolific ghostwriter and storytelling expert, about why the most impactful content comes from real, human experiences.
Crystal opens up about her journey, from ghostwriting her first New York Times bestseller at just 14 to redefining her career during COVID. We dive into:
  • Why human-written stories resonate more deeply than AI-generated content.
  • How emotion and authenticity create connections that drive business success.
  • The shift from event planning to becoming a full-time storyteller and creative coach.
  • The power of storytelling as a marketing tool for entrepreneurs and thought leaders.
Crystal also shares her belief that emotion is the currency of the future and offers insights into how writers and business owners can stand out by focusing on their unique human experiences.
Key Takeaways:
  • Authenticity Wins: Stories told with empathy and authenticity connect with audiences at a level AI cannot replicate.
  • Marketing with Heart: Using your story as a marketing tool isn’t just effective—it’s transformative for your audience.
  • Human Creativity Matters: Creativity isn’t unlocked; it’s already within you. Sometimes, you just need the right guide to find it.
Connect with Crystal:
Resources Mentioned:
  • Crystal’s Freebie: Bestselling Blueprint (available on her website)
Real Bottom Line: Emotions are the ultimate currency. When you tap into the heart of your story, you unlock the power to connect, inspire, and drive impact.

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Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Real Bottom Line?

Welcome to The Real Bottom Line – the podcast for business owners who want to exit on their terms.

I'm Wendy Brookhouse, creator of The Exit Lab and the Business Value Amplifier. In each episode, I talk with founders and experts about what really drives value in a business – and how to build a company that's ready to sell, whether that's in 2 years or 10.

We unpack what makes a business more attractive to buyers. We tackle financials, recurring revenue, customer satisfaction, and systems that take the business beyond you. No fluff. Just real conversations, tools, and ideas you can use right now.

If you're thinking about selling – or just want more control, more freedom, and more value – you're in the right place.