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What happens when you realize you're the kingmaker, not the king? Alex van Ginneken shares how he sold his 25-employee software company to build a lifestyle coaching business. Discover his LinkedIn strategy, AI automation tips, and why doubling your prices creates freedom.
Guest Bio:
What if you didn’t just use AI, but actually made it work for your business? While growing more revenue, working fewer hours, and finally having space for life again. That’s exactly what Alex van Ginneken helps entrepreneurs achieve. Alex is an entrepreneur, business coach, and AI expert with more than fifteen years of experience. He has built and sold multiple companies and now helps thousands of entrepreneurs make their businesses smarter, more efficient, and truly scalable through practical AI.
His approach focuses on practical, immediately applicable strategies and insights rather than complicated theory, delivering real results for business owners. When he’s not working with AI, Alex enjoys running marathons around the world. He believes that discipline, perseverance, and smart systems make the difference, both in sport and in business.
Connect with Alex van Ginneken
LinkedIn: https://www.linkedin.com/in/ginneken/
Website: https://alexvanginneken.com
Resources or websites mentioned in this episode:
Mirasee
Credits:
Host: Meredith Eisenberg
Editor: Marvin Del Rosario
Executive Producer: Danny Iny
To catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Episode transcript: From Software CEO to Kingmaker: Building a Lifestyle Coaching Business coming soon.
Guest Bio:
What if you didn’t just use AI, but actually made it work for your business? While growing more revenue, working fewer hours, and finally having space for life again. That’s exactly what Alex van Ginneken helps entrepreneurs achieve. Alex is an entrepreneur, business coach, and AI expert with more than fifteen years of experience. He has built and sold multiple companies and now helps thousands of entrepreneurs make their businesses smarter, more efficient, and truly scalable through practical AI.
His approach focuses on practical, immediately applicable strategies and insights rather than complicated theory, delivering real results for business owners. When he’s not working with AI, Alex enjoys running marathons around the world. He believes that discipline, perseverance, and smart systems make the difference, both in sport and in business.
Connect with Alex van Ginneken
LinkedIn: https://www.linkedin.com/in/ginneken/
Website: https://alexvanginneken.com
Resources or websites mentioned in this episode:
Mirasee
Credits:
Host: Meredith Eisenberg
Editor: Marvin Del Rosario
Executive Producer: Danny Iny
To catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Episode transcript: From Software CEO to Kingmaker: Building a Lifestyle Coaching Business coming soon.
Creators and Guests
Host
Meredith Eisenberg
Guest
Alex van Ginneken
Editor
Marvin Del Rosario
What is Making It: How Coaches, Consultants, and Creators Build for Success?
For most aspiring online entrepreneurs, “making it” means achieving success in your business. But what exactly is business success anyway? And how do outwardly successful online entrepreneurs define "making it"? Here at Mirasee FM, we wanted to find out, so we asked a group of diverse online business owners what success means to them. Their answers and insights surprised, moved, and inspired us. In this podcast, accomplished online entrepreneurs discuss what making it means to them, provide tips for online business success, and share important lessons on business and life that they have learned along the way.