In this episode of the Uncommon Brand podcast, host Parker Nash sits down with Dez Price, co-founder and CEO of BN3TH (pronounced "Beneath"), a brand dedicated to making comfortable men's underwear and base layers for various activities, from mountain adventures to the office. BN3TH is notable for being the first to create men's underwear with a three-dimensional pouch.
Dez shares the intriguing origin story of BN3TH, which began around 2009-2010 when he and his business partner, Dustin, recognized an unmet need in the apparel market. They explored various product categories and ultimately focused on underwear, aiming to innovate beyond existing designs to offer unparalleled comfort and support.
What was covered:
- BN3TH's Founding: Identifying a market gap for men's underwear.
- The Revolutionary Pouch: Impact of 3D pouch technology on comfort.
- Brand Evolution: Building a unique product into a successful brand.
- Product Philosophy: Comfort and support for all-day activity.
- Entrepreneurial Advice: Passion, innovation, and embracing challenges
Dez Price Links:
What is Uncommon Brands?
How do you build a DTC brand that breaks out in a noisy world?
The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.
This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.
Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.