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Herbert Schwarz - Not a Typical CEO - Riding is His Real Passion
Show Notes
The name Touratech is well known among motorcyclists, especially, BMW fans but not the name Herbert Schwarz. Find out why.
Herbert Schwarz is not your typical CEO. He does run an expanding motorcycle accessory business with three hundred plus employees but his real passion is what got his company started - adventure motorcycling. Find out what Herbert says about what he'll do if work prevents his riding.
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Creators and Guests
Host
Jim Martin
Jim Martin is the host and producer of Adventure Rider Radio, the longest-running and most respected podcast dedicated to adventure motorcycling. With in-depth interviews, expert insights, and a focus on real-world riding experiences, Jim brings over a decade of storytelling and production excellence to riders around the world.
What is Adventure Rider Radio?
Adventure Rider Radio is the world’s longest-running adventure motorcycle and travel podcast, featuring inspiring stories, expert advice, and gear tips for adventure riders everywhere. Hear from seasoned travellers as they share their journeys, insights, and lessons learned on the road. This show is a must-listen for anything and everything motorcycle. Tune in every week on Thursdays as host Jim Martin talks with motorcyclists and experts from around the world.