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Herbert Schwarz - Not a Typical CEO - Riding is His Real Passion
Show Notes
The name Touratech is well known among motorcyclists, especially, BMW fans but not the name Herbert Schwarz. Find out why.
Herbert Schwarz is not your typical CEO. He does run an expanding motorcycle accessory business with three hundred plus employees but his real passion is what got his company started - adventure motorcycling. Find out what Herbert says about what he'll do if work prevents his riding.
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Creators and Guests
Host
Jim Martin
Jim Martin is the host and producer of Adventure Rider Radio, the longest-running and most respected podcast dedicated to adventure motorcycling. With in-depth interviews, expert insights, and a focus on real-world riding experiences, Jim brings over a decade of storytelling and production excellence to riders around the world.
What is Adventure Rider Radio – Motorcycle Podcast?
Adventure Rider Radio is the original adventure motorcycle podcast, established in 2014 and now the world’s longest-running show dedicated to adventure motorcycling. It features in-depth conversations, real-world stories, and expert insight from the people who ride, explore, and shape the adventure motorcycling world.
Hosted by Jim Martin and released weekly, the show brings you experienced riders, trainers, industry professionals, and long-distance travelers sharing hard-earned lessons about riding skills, motorcycle travel, trip planning, bike setup, gear, and the realities of life on two wheels.
From remote expeditions to rider development and decision-making on the road, Adventure Rider Radio goes beyond surface-level talk to explore the thinking, preparation, and experience behind adventure motorcycling.