Most roofing contractors believe there are only two ways to sell a roof:
1) Get a lead.
2) Sit at the kitchen table.
Kody Landals proved there's a third.
After building a roofing company around solar partnerships, the industry shifted overnight.
More than $1 million in receivables got pushed out, cash flow tightened, and the business was staring down a major problem.
Instead of doubling down on the traditional model, Kody built a system that allowed homeowners to buy roofs over the phone.
No kitchen table.
No 2-hour in-home presentations.
No driving across town for every estimate.
The result? His company scaled to over $2,000,000 per month in roofing sales while dramatically reducing operational complexity.
In this interview, Kody breaks down:
• The exact moment that forced him to reinvent his business
• How he sells roofs without traditional in-home appointments
• The process homeowners actually prefer today
• The systems that made scaling possible
• Where contractors could start if they want to test this model
Whether you decide to implement phone sales or not, this conversation will challenge some assumptions you may have about how roofing companies can grow in today's market.
P.S. Kody is teaching RSA Members how to sell roofs over the phone just like he did. Would you like to learn how?
https://rsa.pro/=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA):
https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.
FREE Starter Membership (RSA):
https://rsa.pro/freePODCAST
Apple Podcasts:
https://apple.co/3fSQievSpotify:
https://bit.ly/3eMAqJeFOLLOW
FacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.