Welcome to The GEO Show, the briefing on Generative Engine Optimization and AI visibility. Brought to you by GEOforge.
In this solo roundup, Paris Childress, founder of Hop AI and co-founder of GEOforge, covers eight stories from the week in AI search. The theme: the category is moving from "can you track AI" to "can you measure the right market and influence the right sources."
In this episode:
- 📏 More prompts beat more runs
Peec AI analyzed about 120 million chats from February to August 2026. With the same 1,500 monthly runs, 50 prompts run once daily gave about plus or minus 6.1 points of monthly uncertainty, versus 13.2 points for 10 prompts run five times daily. Peec's advice: group branded and non-branded prompts, judge the portfolio over time, add prompts before adding runs, and freeze the prompt set. - 📑 Comparison pages dominate B2B citations
Foundation and AirOps tracked about 380,000 AI answers and 3 million citation events across 81 B2B software categories and six AI surfaces. Vendor domains were the largest source class, and comparison pages or listicles made up 84 of the 100 most cited URLs. Source strategy is engine-specific and category-specific. - 🛍️ 66% have used AI for product research
An Emplifi survey of 1,638 US and UK consumers found 66% have used AI tools to research products or find gift ideas, and 11% now start product research with AI. Semrush estimates AI referrals to 30 major US retailers grew 190 times from June 2023 to June 2026, now about 8% of the basket's social referral traffic. - 🏛️ The right source changes with the question
BrightEdge grouped a US insurance prompt panel into four question types. The insurer's own domain won the citation only for branded queries; government, clinical, and HR sources owned the others. Some query classes have authority owners that are very hard to displace. - 📢 ChatGPT ads are already heavily B2B
Business Insider reports Graphite's analysis of Similarweb panel data from March to August: business software was almost 20% of observed ad impressions, and fewer than half of ad-eligible users had been shown an ad at all. - 📋 Boards are asking, few have a plan
Yext cited a Corporate Ink survey: 88% of CMOs and VP-level marketers are being asked by leadership or the board about AI visibility, but only 34% of marketers surveyed have a defined strategy. That gap is the opportunity. - 🎯 Google closes the AI Max migration window
Eligible Google Ads campaigns moved to AI Max during September. Google says the full AI Max suite delivered an average of 7% more conversions or conversion value at a similar CPA or ROAS, based on its internal data. - 🧩 A crowded category on G2
G2's September snapshot lists 642 products in its category for optimizing brand visibility in AI answers, from SEO incumbents to reputation platforms and dedicated AI search vendors. Reviews on G2 are some of the most important citations B2B SaaS can build.
Subscribe to The GEO Show wherever you get your podcasts. Full episode on YouTube: 💬 Question: Are you tracking more prompts, or running the same prompts more often?