How to Survive "The Dip" or When to Fail Forward - James Hickson, We Bought Beer, Brand Hackers

Show Notes

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Do you ACTUALLY want to keep your brand going ?

 Or are you shackled in the pride prison and ego ?

Scared of telling your family and friends "it's over Mum or mate or Marge "

Worried about changing job title from prodigious founder to employee?

Or maybe you're just going through Seth Godin's "The Dip.

Maybe, you're mere moments away the Gold, El Dorado, lands of milk and honey and lots of stinkin' money.

Our Wet Little Angry Island loves failure compared to the US.

It's fucked.

Quitting is brave, bold, commendable. We should celebrate as much as winning.

Balance persistence with pragmatism.

Because

All the sticky, gorgeous
wisdom lies in failure.

Thrilled to welcome my hombre-from-another-mombre, James Hickson  Hickson, on the pod.

Career at Innocent and Brewdog. 

Founded We Bought Beer, scaled it, loved it, hated it,  folded it. Learnt loads. Head of Brand Hackers. Speaks to food founders every. Single day. 

ON THE MENU: 

1. How to solve the principle-agent problem, lessons from BREWDOG  and Pret A Manger -  a brand is the long shadow of a formidable founder 

2. Why strong brand = promise + consistency and consistency x time = trust 

3. Why challenger brands must "turn momentum into an invisible force"

4. Stop and see your brand and business from 10,000 feet 

5. The dip - when to fail (forward) and when to keep pushing for the hold 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER