Building a Content Team from Scratch w/ Sonja Jacobs

From how to show ROI to justify new hires, to the core functions that every content team needs, special guest Sonja Jacobs, head of marketing at App Dynamics, shares tips for how to build a content team from the ground up.

Show Notes

What do you do when you’re tasked with building a content team from the ground up? What are the first roles you should hire? What metrics should you be accountable to? What should your initial strategy look like?

To tackle this challenge, I’ve called in Sonja Jacob, currently the head of content marketing at AppDynamics. She has over 10 years of experience working in content, generating demand for companies such as Drift, Mattermark, Zenefits, and HubSpot.

This episode covers topics useful for people who are building teams from scratch, as well as those who are augmenting existing teams. From how to show ROI to justify new hires to the core functions that every content team needs, we’re talking team building today so let’s get into it. 

What is The Animalz Content Marketing Podcast?

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO.