The Number

In this entrepreneurial podcast, the host delves into how business leaders often feel trapped in their own enterprises and offers 11 strategies to escape this 'business prison.' The strategies include creating a query diary for the team, listing team members alphabetically rather than by title, taking a teammate along for client meetings, simulating parental leaves to identify gaps, communicating company values frequently, documenting the sales and onboarding processes, and simplifying business operations. The host also advises limiting customization, creating marketing funnels, niching down for clearer messaging, and potentially eliminating products or services that only the leader can deliver. Not all strategies may apply to everyone, but choosing even one could bring in rewarding results.

00:11 Introduction to Breaking Out of Business Prison
00:19 Understanding the Concept of Business Prison
01:22 Strategies to Escape Business Prison: Creating a Question Diary
01:54 Strategies to Escape Business Prison: Listing Employees Alphabetically
02:21 Strategies to Escape Business Prison: Not Going to Client Meetings Alone
02:58 Strategies to Escape Business Prison: Pretending to Go on Parental Leave
03:41 Strategies to Escape Business Prison: Communicating Company Values
04:34 Strategies to Escape Business Prison: Documenting Your Sales Process
05:27 Strategies to Escape Business Prison: Limiting Complexity
05:57 Strategies to Escape Business Prison: Avoiding Customization
06:27 Strategies to Escape Business Prison: Designing Marketing Funnels
07:05 Strategies to Escape Business Prison: Niching Down
07:41 Strategies to Escape Business Prison: Dropping Certain Products and Services
08:07 Conclusion: Choosing the Right Strategy for Your Business

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Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Number?

The Number is a business podcast about the numbers that actually run your business.

Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.

Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.

Some episodes feature guests. Some are honest conversations. Some are solo deep dives.

If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.