Jordy and Julia Kay met several years ago in a bar. Since then, they've fleshed out plenty of business ideas together and the journey they're on is having a global impact on one of our biggest threats - plastic waste. Join us to hear their story, ambitions & learn all about Great Wrap.
Show Notes
Julia was an architect, her passion had led her to working on international projects that were creating spaces that could inspire people and make the world a better place through design. She began to obsess over the materials they were using to build these projects. She couldn't bring herself past the amount of petroleum-based plastic wrap that was being used, even on low-carbon embodied projects.
She met her now-husband Jordy, who at the time was working on his own business growing and selling organic and biodynamic wines from South-West Victoria.
Their business, Great Wrap is revolutionising the products we use at home in our kitchens as well as pallet wrap, which, subsequently goes on nearly every product that's produced ever, at some stage in its life.
Great Wrap takes potato waste and through a sophisticated process turns it into a cling wrap that can be used for keeping household items fresh and keep items that are placed on pallets together and dry during transport. Their product is completely home compostable, meaning that it will break down in the soil into carbon and water.
I loved my time with them out at their factory in Tullamarine in Melbourne, I learnt a lot from them about start-up business, and the difference between the types of 'degradables', and left feeling so inspired by what these two have achieved and will go on to achieve. So inspiring!!
This episode is a collaboration between us and EvokeAg, heading to Adelaide in 2023 on the 21st and 22nd of February the event brings together incredible people who are shaping the future of Food. To find out more head to www.evokeag.com
EvokeAG 2026:
I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at
evokeAG.com
What is Humans of Agriculture?
We're going behind the scenes to see and understand modern agriculture, because no matter whether you're in it or not, you probably don't know all the pieces to just how incredible, diverse and multi-layered agriculture is. We do this by uncovering the real stories, experiences and voices of modern agriculture.