{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro to Natalie, Jason, and Eric\r",
      "startTime": 0,
      "endTime": 255.21
    },
    {
      "title": "– Why product marketing is the most important function in B2B marketing\r",
      "startTime": 255.21,
      "endTime": 365.21
    },
    {
      "title": "– Defining the role: What should product marketing actually own?\r",
      "startTime": 365.21,
      "endTime": 495.21
    },
    {
      "title": "– How PMM impacts revenue, growth, and pipeline\r",
      "startTime": 495.21,
      "endTime": 585.21
    },
    {
      "title": "– Differentiation: What it really takes and why most companies get it wrong\r",
      "startTime": 585.21,
      "endTime": 735.21
    },
    {
      "title": "– Real examples of effective positioning in crowded markets\r",
      "startTime": 735.21,
      "endTime": 1005.21
    },
    {
      "title": "– What bad product marketing looks like\r",
      "startTime": 1005.21,
      "endTime": 1095.21
    },
    {
      "title": "– Why PMMs need to market the product more (and not just during launches)\r",
      "startTime": 1095.21,
      "endTime": 1275.21
    },
    {
      "title": "– Launch marketing, momentum, and creating \"marketable moments\"\r",
      "startTime": 1275.21,
      "endTime": 1395.21
    },
    {
      "title": "– Why PMM charters don’t work - and what to do instead\r",
      "startTime": 1395.21,
      "endTime": 1515.21
    },
    {
      "title": "– How to measure product marketing impact (with or without KPIs)\r",
      "startTime": 1515.21,
      "endTime": 1970.88
    },
    {
      "title": "– Tying assets and enablement to revenue\r",
      "startTime": 1970.88,
      "endTime": 2060.88
    },
    {
      "title": "– Tracking usage without a big tech stack\r",
      "startTime": 2060.88,
      "endTime": 2240.88
    },
    {
      "title": "– Who owns positioning: PMM vs brand?\r",
      "startTime": 2240.88,
      "endTime": 2360.88
    },
    {
      "title": "– How to shine as a PMM in a sales-led org\r",
      "startTime": 2360.88,
      "endTime": 2630.88
    },
    {
      "title": "– The death of one-pagers and what to use instead\r",
      "startTime": 2630.88,
      "endTime": 2780.88
    },
    {
      "title": "– What to look for when hiring a great product marketer",
      "startTime": 2780.88,
      "endTime": 3155.31
    }
  ]
}