You're probably missing out on a scary amount of abandoned cart revenue. But how much exactly? Here are step-by-step instructions to help you calculate that (promise you don't need to be a math whiz to figure it out). Understanding the dollar amount you're not capturing will put things into perspective for you. Because the truth is, converting more of these carts into sales is some of the lowest-hanging fruit you have. And you don't have to spend more money on ads – you just need to focus on converting more of the traffic you're already getting.
Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.