Women in Product Marketing

Questions covered in this episode:
 
1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?)
5:32 - What is your role like as a Director of Product Marketing at Attentive?
10:07 - What has helped you be the most successful when you are that first product marketing hire?
12:37 - What about red flags when you decide not to be the first product marketer for a company that is eager to hire you?
14:16 - What are you doing in the first 90 days to try to make an impact?
17:28 - Who do you hire first?
18:57 - How do you communicate product marketing achievements upwards and build visibility?
22:07 - How do you combat burnout for your team?
25:01 - When coming up with positioning and messaging as part of a go-to-market plan, which key stakeholders should weigh in?
27:04 - Rapid Fire

Want more insights from Candice? Check out her Sharebird Profile.
Looking to connect? You can find Candice here on LinkedIn.

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.