WEBVTT NOTE This file was generated by Descript 00:00:00.097 --> 00:00:00.457 Matt: Hi. 00:00:01.327 --> 00:00:03.397 I know it's been a minute. 00:00:03.757 --> 00:00:04.837 It's been a while. 00:00:05.677 --> 00:00:09.457 But, uh, I have something I want to talk about today and that's why. 00:00:10.057 --> 00:00:12.097 I decided to record this because. 00:00:13.027 --> 00:00:15.607 I sent out an email last week. 00:00:16.087 --> 00:00:18.067 To the people over at money lab. 00:00:18.697 --> 00:00:19.117 You. 00:00:20.137 --> 00:00:23.857 And, uh, I sat on another email. 00:00:24.337 --> 00:00:25.477 I send out emails. 00:00:25.837 --> 00:00:29.047 That's the jest, but I want to specifically talk about the 00:00:29.047 --> 00:00:30.727 email that I sent out last week. 00:00:31.957 --> 00:00:36.157 That was titled the lifeblood of my business, which was all about. 00:00:36.757 --> 00:00:38.347 The summit up creating content. 00:00:39.307 --> 00:00:40.027 And today. 00:00:40.567 --> 00:00:41.887 I want to go on a little rant. 00:00:42.337 --> 00:00:45.727 And also share some behind the scenes stuff about my business. 00:00:46.177 --> 00:00:47.767 And then just kind of what I think about. 00:00:48.787 --> 00:00:53.107 Going forward and scaling and growing your business because I think. 00:00:53.977 --> 00:00:54.637 A lot of people. 00:00:54.817 --> 00:00:57.307 And I, it's not even a tactic. 00:00:57.307 --> 00:00:59.587 It's not even a, uh, a trick. 00:01:00.187 --> 00:01:03.967 It's it's the thing that no one wants to hear, but everyone needs to hear it over 00:01:03.967 --> 00:01:06.307 and over and over again, including myself. 00:01:07.357 --> 00:01:08.797 Because I sometimes forget. 00:01:09.577 --> 00:01:09.877 But. 00:01:10.717 --> 00:01:13.597 But anyway, before we, uh, Get too deep. 00:01:14.107 --> 00:01:14.947 Let me play the intro. 00:01:30.697 --> 00:01:33.157 You know, I got to play the intro because branding. 00:01:34.387 --> 00:01:36.067 That's really the only reason we do it. 00:01:36.577 --> 00:01:36.997 Anyway. 00:01:38.857 --> 00:01:41.737 Let's talk about the lifeblood of my business. 00:01:41.917 --> 00:01:43.957 Now I'm going to get a. 00:01:45.607 --> 00:01:46.357 Let's just get into it. 00:01:47.377 --> 00:01:53.617 So, this is the thing that I think a lot of people, including myself, like I said, 00:01:53.617 --> 00:01:55.657 in the intro that need to hear this. 00:01:56.587 --> 00:02:01.087 And I get asked the same questions all the freaking time. 00:02:01.327 --> 00:02:01.657 And. 00:02:02.287 --> 00:02:07.027 To tell you, I mean, I'm not, I'm just going to go into, I have this 00:02:07.027 --> 00:02:12.277 big spreadsheet of people who, who email me or sign up for my email list. 00:02:12.607 --> 00:02:13.387 And I asked them, 00:02:13.897 --> 00:02:16.657 You know, what's the biggest challenge that you're struggling with. 00:02:16.927 --> 00:02:17.407 Okay. 00:02:17.857 --> 00:02:21.277 And I'm going to read some to you completely anonymous because. 00:02:21.877 --> 00:02:24.187 I'm just going to scroll through and I'm going to read some. 00:02:24.877 --> 00:02:28.297 And I, and tell me if, if any of these resonate with you. 00:02:28.957 --> 00:02:29.407 Okay. 00:02:30.517 --> 00:02:33.967 I'm a freelance writer and I'm trying to transition into creating a niche. 00:02:34.147 --> 00:02:36.547 My writing's good, but my keyword research sucks. 00:02:37.267 --> 00:02:37.897 What do I do? 00:02:38.887 --> 00:02:39.337 All right. 00:02:40.087 --> 00:02:44.647 How do I find a topic to turn into a site like you have with some university? 00:02:45.367 --> 00:02:48.067 I'm trying to figure out where I am on my SEO journey. 00:02:49.447 --> 00:02:54.157 Uh, You know, I need affiliate marketing strategies. 00:02:55.117 --> 00:02:56.857 I need more website visits. 00:02:58.057 --> 00:02:59.347 Content creation. 00:03:00.367 --> 00:03:02.767 I want to get better at SEO, but it's complicated. 00:03:03.907 --> 00:03:05.347 I want to grow my traffic. 00:03:05.887 --> 00:03:08.977 I want to sell products, but I don't know if it's time to sell products. 00:03:11.407 --> 00:03:12.547 Oh, 00:03:14.077 --> 00:03:15.277 I really want to make money. 00:03:16.147 --> 00:03:21.157 That's like, it's just, you know, I really want to grow faster, but 00:03:21.457 --> 00:03:22.867 I don't know if it's possible. 00:03:25.357 --> 00:03:29.107 Here's the thing, like I could read every single one of these questions. 00:03:29.617 --> 00:03:31.627 And I could boil it all down to one answer. 00:03:32.047 --> 00:03:34.987 And that's exactly what I was trying to do in this email. 00:03:35.947 --> 00:03:36.607 And. 00:03:37.687 --> 00:03:40.507 What I wrote in the email specifically, and I know you probably already 00:03:40.507 --> 00:03:43.477 read it, but it's like, I get asked, I want to start a website, 00:03:43.477 --> 00:03:44.557 but I don't know where to start. 00:03:44.947 --> 00:03:49.057 I don't know where I need to focus in my current online business and I want 00:03:49.057 --> 00:03:52.087 to grow my income, but I can't figure out whether my efforts are better. 00:03:52.297 --> 00:03:55.087 Uh, use the scale, my existing business, or maybe we start something new. 00:03:55.417 --> 00:03:58.597 So if you're in the early stages and things are not growing as fast 00:03:58.597 --> 00:04:01.057 as you'd like them to you start to. 00:04:01.687 --> 00:04:06.367 Uh, you start to develop shiny object, object syndrome. 00:04:07.147 --> 00:04:11.437 And even if you're like me, And you've been doing it for 15 freaking years. 00:04:12.217 --> 00:04:14.617 You still have twinges of that? 00:04:14.647 --> 00:04:16.177 I've I've gotten better. 00:04:17.047 --> 00:04:18.637 Probably in the last five years. 00:04:19.387 --> 00:04:22.267 To stay relatively focused on my things. 00:04:22.897 --> 00:04:28.177 And I say that as somebody who has had three brands for a very long time and 00:04:28.177 --> 00:04:31.957 then started another SAS company and then did this other frigging project 00:04:31.957 --> 00:04:34.237 over here and, oh, I'm guilty of it. 00:04:34.717 --> 00:04:35.827 And I wrote this. 00:04:36.457 --> 00:04:37.537 For myself. 00:04:38.077 --> 00:04:38.617 And. 00:04:39.247 --> 00:04:42.187 For everyone else that needs to really hear this. 00:04:42.187 --> 00:04:43.747 And we all need to hear this sometime. 00:04:43.777 --> 00:04:45.127 And I want to give some. 00:04:46.297 --> 00:04:50.167 Uh, randiness about it, but I also want to give you practical. 00:04:50.947 --> 00:04:53.257 And, and what I've seen. 00:04:53.857 --> 00:04:56.467 In, in kind of like the later years, right. 00:04:56.647 --> 00:04:58.297 Um, 15 years. 00:04:58.987 --> 00:04:59.167 Right. 00:04:59.167 --> 00:04:59.767 Is that right? 00:04:59.827 --> 00:05:00.217 Hold on. 00:05:00.697 --> 00:05:01.627 I started the site. 00:05:02.017 --> 00:05:03.067 2004. 00:05:03.517 --> 00:05:05.137 Technically 2006. 00:05:05.737 --> 00:05:07.207 That's a little less than 15. 00:05:07.207 --> 00:05:07.597 I think. 00:05:07.987 --> 00:05:08.347 But. 00:05:09.127 --> 00:05:12.007 It's a long frigging time to be in the online business space. 00:05:12.097 --> 00:05:14.767 Now I didn't make a full-time living until. 00:05:15.637 --> 00:05:17.047 Uh, 2011. 00:05:17.917 --> 00:05:20.137 So just there that's 10 years. 00:05:22.387 --> 00:05:22.867 So, yeah. 00:05:23.317 --> 00:05:25.057 It's been, it has been over 15 years. 00:05:25.057 --> 00:05:25.897 What am I talking about? 00:05:26.707 --> 00:05:27.307 Um, 00:05:28.957 --> 00:05:29.527 So. 00:05:30.967 --> 00:05:31.807 Basically. 00:05:32.797 --> 00:05:33.337 Content. 00:05:33.877 --> 00:05:35.137 Is the name of the game. 00:05:36.997 --> 00:05:42.217 And I could go through this list and say, you know, People 00:05:42.217 --> 00:05:43.567 struggle with creating content. 00:05:43.657 --> 00:05:45.127 That's true, right? 00:05:46.177 --> 00:05:48.577 Why do you struggle with creating content? 00:05:50.377 --> 00:05:51.097 Because. 00:05:52.087 --> 00:05:52.747 I think. 00:05:53.737 --> 00:05:55.357 You don't really want to do it. 00:05:56.137 --> 00:06:00.427 That's, you know, it's, it's sort of like, And look. 00:06:00.967 --> 00:06:07.297 I, I consider myself a creator in the creator academy that we call it now. 00:06:08.017 --> 00:06:08.347 Right. 00:06:08.347 --> 00:06:09.397 Cause we have to give it a name. 00:06:10.657 --> 00:06:13.357 And content is one of those things that I used to rally against. 00:06:13.387 --> 00:06:13.897 I used to say. 00:06:14.137 --> 00:06:17.137 Are we calling a content, you make videos, you make articles, you 00:06:17.167 --> 00:06:18.367 write articles, whatever, whatever. 00:06:18.637 --> 00:06:20.317 If you record podcast. 00:06:20.887 --> 00:06:23.977 Honestly though, after all these years, it's just easier to say content. 00:06:24.337 --> 00:06:24.787 That's all. 00:06:25.207 --> 00:06:28.207 It's just a, it's just a catch all word and I'm fine with it. 00:06:28.207 --> 00:06:28.627 Now. 00:06:28.687 --> 00:06:31.237 I used to be, you know, cause it's like I wanna, I, you 00:06:31.237 --> 00:06:32.557 know, I grew up as an artist. 00:06:33.337 --> 00:06:35.887 Or at least I thought I was, you know, I was a cart. 00:06:35.977 --> 00:06:38.857 I did cartoons, but not really good, but I did that. 00:06:38.947 --> 00:06:41.887 And I drew when I was a kid and then it was really in the music 00:06:41.887 --> 00:06:43.027 my whole life and still am. 00:06:43.027 --> 00:06:43.267 But. 00:06:44.077 --> 00:06:46.957 I considered myself artistic and creative. 00:06:47.797 --> 00:06:50.167 And then I get into business online business. 00:06:50.797 --> 00:06:52.987 And then I think I got to focus on all the business, these shit, 00:06:53.107 --> 00:06:54.487 and then it's like, well, really? 00:06:54.487 --> 00:06:56.467 It's the creative shit that got you here. 00:06:56.587 --> 00:06:57.517 You know, and it's really the. 00:06:58.027 --> 00:06:59.557 The driving force of it all. 00:07:00.817 --> 00:07:02.077 But it's the hardest thing to do. 00:07:02.617 --> 00:07:04.687 It's the absolute hardest thing to do. 00:07:06.157 --> 00:07:09.457 It's so easy to spin up a landing page, create an email opt in 00:07:09.457 --> 00:07:10.957 form and all the technical shit. 00:07:11.347 --> 00:07:12.487 It's so easy. 00:07:13.057 --> 00:07:18.277 To build a frigging WordPress site and to tweak it all day long, it's easy. 00:07:18.427 --> 00:07:19.537 It's mind numbing. 00:07:19.567 --> 00:07:20.347 It's nothing. 00:07:21.037 --> 00:07:23.287 It's, it's just, it's not work. 00:07:23.407 --> 00:07:25.057 It's it's it's fake work. 00:07:25.057 --> 00:07:25.867 It's busy work. 00:07:26.617 --> 00:07:27.157 Okay. 00:07:28.387 --> 00:07:31.357 You ask anybody who's been doing this as long as I have. 00:07:32.197 --> 00:07:33.877 I'll give you the bare bones. 00:07:34.207 --> 00:07:36.997 Uh, you know, strategy to get where I am today. 00:07:37.507 --> 00:07:39.787 Which is just, I don't give a shit. 00:07:40.237 --> 00:07:41.677 You know, start up a WordPress site. 00:07:41.767 --> 00:07:44.347 I don't care if it's the 20, 22 theme from WordPress. 00:07:44.377 --> 00:07:45.157 I don't care. 00:07:45.937 --> 00:07:49.057 The only thing that I would tell people that matters. 00:07:49.567 --> 00:07:50.227 Is too. 00:07:50.827 --> 00:07:53.767 Create content and at a. 00:07:55.177 --> 00:07:56.557 In an alarming rate. 00:07:57.997 --> 00:07:58.567 But. 00:08:00.307 --> 00:08:01.177 It should be good. 00:08:02.317 --> 00:08:05.077 And that's where it all comes down to and we'll get into all that. 00:08:06.037 --> 00:08:06.637 So. 00:08:07.987 --> 00:08:10.057 Everything that you are doing right now. 00:08:10.867 --> 00:08:11.497 Everything. 00:08:13.267 --> 00:08:14.587 Knock it off. 00:08:15.547 --> 00:08:16.597 Stop doing it. 00:08:17.167 --> 00:08:19.477 Because none of it really matters. 00:08:20.977 --> 00:08:24.727 Now I say that jokingly. 00:08:25.627 --> 00:08:27.727 But in a way it's a little true. 00:08:28.597 --> 00:08:31.327 So let's just go back to my examples. 00:08:31.747 --> 00:08:32.557 My challenges. 00:08:34.057 --> 00:08:37.597 You know, I really want to optimize my pages and create time is if somebody 00:08:37.627 --> 00:08:38.767 has a challenge that somebody has. 00:08:39.547 --> 00:08:41.257 That you're focusing on the wrong thing. 00:08:41.857 --> 00:08:42.727 I can tell you that already. 00:08:43.537 --> 00:08:45.097 You should probably create more content. 00:08:46.417 --> 00:08:47.947 Is optimizing a good idea. 00:08:48.337 --> 00:08:49.057 Yes. 00:08:49.687 --> 00:08:50.917 But not in. 00:08:51.547 --> 00:08:57.187 Like not as a replacement for creating content in addition to, and that's why 00:08:57.217 --> 00:09:01.837 content is hard because not only do you have to create content, not only do 00:09:01.837 --> 00:09:05.527 you have to film a YouTube video, edit it, publish it, do all those things. 00:09:05.707 --> 00:09:08.947 Not only do you have to sit down and actually record a podcast like I'm 00:09:08.947 --> 00:09:11.797 doing right now and edit it, upload it. 00:09:12.307 --> 00:09:14.947 Promote it, all those things that go into it. 00:09:15.757 --> 00:09:20.287 Um, You also have a business, you know, the podcast has to have a website. 00:09:21.007 --> 00:09:22.177 As to have a place where people can. 00:09:22.387 --> 00:09:23.857 You know, enter their email address. 00:09:24.367 --> 00:09:25.177 Grow a business. 00:09:25.237 --> 00:09:28.117 Speaking of which you can go to money, lab.co/cheat sheet and 00:09:28.117 --> 00:09:29.317 download my free cheat sheet. 00:09:29.347 --> 00:09:30.487 If you want to sign up. 00:09:30.847 --> 00:09:32.227 You probably already are, but here we are. 00:09:33.367 --> 00:09:35.407 When you do that, I have courses for sale. 00:09:35.407 --> 00:09:36.517 I had to build all those. 00:09:36.577 --> 00:09:37.597 That's all content. 00:09:38.557 --> 00:09:39.157 All of it. 00:09:39.547 --> 00:09:40.777 You know, the website. 00:09:41.557 --> 00:09:42.127 All of that. 00:09:42.157 --> 00:09:43.327 There's all these pieces of it. 00:09:44.077 --> 00:09:45.187 I have to send out an email. 00:09:45.817 --> 00:09:46.237 I got it. 00:09:46.777 --> 00:09:48.247 I got a tweet, something sometimes. 00:09:49.207 --> 00:09:50.227 It's all content. 00:09:50.857 --> 00:09:54.367 But there's also all these little peripheral things, right. 00:09:54.757 --> 00:09:58.237 I really want to learn the best SEO practices for writing content. 00:09:58.447 --> 00:10:02.737 That's what the, you know, so what do you, what do you hear there in that challenge? 00:10:03.517 --> 00:10:05.647 Not, I want to learn how to write content. 00:10:05.857 --> 00:10:07.177 I want to learn SEO. 00:10:07.897 --> 00:10:08.287 Right. 00:10:08.407 --> 00:10:11.767 SEO is search engine optimization. 00:10:12.217 --> 00:10:14.137 It's optimizing content. 00:10:14.377 --> 00:10:19.927 So you're, you're doing SEO practices before you actually write the content. 00:10:20.467 --> 00:10:21.427 Is that smart? 00:10:21.877 --> 00:10:26.497 I think that keyword research is absolutely a smart thing to do. 00:10:27.157 --> 00:10:28.297 But keyword research. 00:10:28.297 --> 00:10:30.787 And that's what everybody, a lot of people struggle with. 00:10:30.817 --> 00:10:31.687 Keyword research. 00:10:33.157 --> 00:10:34.807 And here's what I think here's why. 00:10:35.437 --> 00:10:38.497 Because everyone's looking for the magic keyword. 00:10:38.917 --> 00:10:39.217 Right. 00:10:39.217 --> 00:10:40.747 You get the magic keyword. 00:10:40.807 --> 00:10:44.287 You write an article and two days later you're ranked number one for it, and 00:10:44.287 --> 00:10:47.887 you're getting traffic to your website and that's just not how shit works. 00:10:48.097 --> 00:10:48.607 Okay. 00:10:49.327 --> 00:10:52.357 I don't care if the keyword is email marketing. 00:10:53.287 --> 00:10:57.637 Or I want to learn how to use email marketing in convert kit. 00:10:57.817 --> 00:10:59.587 I don't care if it's either of those words. 00:10:59.947 --> 00:11:01.387 It doesn't actually matter. 00:11:02.287 --> 00:11:03.637 What's going to matter. 00:11:04.057 --> 00:11:06.277 Is who is your audience? 00:11:06.307 --> 00:11:07.627 Just not even Reese. 00:11:07.657 --> 00:11:08.467 There's no research here. 00:11:08.467 --> 00:11:10.417 Just who do you fucking want to talk to? 00:11:10.987 --> 00:11:11.407 Okay. 00:11:11.437 --> 00:11:12.607 Who's going to buy your shit. 00:11:14.227 --> 00:11:17.047 And teach them something that they don't know. 00:11:17.557 --> 00:11:20.557 Something that you've already learned and write that. 00:11:22.537 --> 00:11:23.887 After you write that. 00:11:24.367 --> 00:11:26.737 You can optimize for any keyword. 00:11:26.737 --> 00:11:27.757 It doesn't matter. 00:11:27.967 --> 00:11:31.927 The harder part is actually sitting down and writing that whole thing. 00:11:33.247 --> 00:11:34.597 Planning is okay. 00:11:34.687 --> 00:11:36.187 Keyword research is fine. 00:11:36.577 --> 00:11:38.887 But it takes me two seconds to pick a keyword. 00:11:40.327 --> 00:11:40.747 You just. 00:11:41.407 --> 00:11:43.087 And you don't even need a tool just going to Google. 00:11:43.507 --> 00:11:44.647 And just type in. 00:11:45.247 --> 00:11:45.967 A word. 00:11:45.997 --> 00:11:46.867 It doesn't matter. 00:11:47.167 --> 00:11:48.517 People are probably searching for it. 00:11:48.547 --> 00:11:49.507 That's the other thing, too. 00:11:49.747 --> 00:11:52.297 People are probably already searching for it, unless you're going to say 00:11:52.327 --> 00:11:53.647 something real stupid and niche. 00:11:53.737 --> 00:11:54.037 Right. 00:11:54.067 --> 00:11:55.297 Which, whatever. 00:11:56.077 --> 00:11:57.607 But like here's an example. 00:11:58.117 --> 00:12:01.237 And I wrote this, I think I actually, uh, linked to this article. 00:12:01.237 --> 00:12:01.537 Yeah. 00:12:01.717 --> 00:12:03.727 So somebody emails me. 00:12:04.417 --> 00:12:06.757 From Joe, I have the site brew, cabin.com. 00:12:06.757 --> 00:12:08.527 It's about homebrewing cause I'm a home brewer. 00:12:09.517 --> 00:12:12.907 And somebody says, somebody emails me from my email list and says, 00:12:14.167 --> 00:12:18.217 You know, I wish you would write an article about making hazy. 00:12:18.217 --> 00:12:22.957 IPA's now the only reason they wrote me that email is because I have a video. 00:12:24.217 --> 00:12:25.657 I have a video that's out. 00:12:26.167 --> 00:12:29.617 Uh, not teaching, you know, how to brew a hazy IPA, but, but. 00:12:30.157 --> 00:12:30.787 Essentially. 00:12:31.087 --> 00:12:32.497 I know what I'm talking about. 00:12:32.527 --> 00:12:33.547 They, and they understood that. 00:12:33.547 --> 00:12:34.357 I know what I'm talking about. 00:12:34.717 --> 00:12:36.427 And I've probably written them emails about it too. 00:12:36.907 --> 00:12:38.557 So I go, okay. 00:12:38.677 --> 00:12:39.757 That's a great idea. 00:12:39.817 --> 00:12:41.857 Let me just sit down and write. 00:12:42.367 --> 00:12:47.227 Every single frigging thing I know about making this one style of beer, which. 00:12:48.367 --> 00:12:51.457 I have spent three plus years perfecting. 00:12:51.877 --> 00:12:56.347 You know, Every single month, maybe twice a month brewing the same style 00:12:56.347 --> 00:12:58.747 of beer, changing little variables here and there, learning new 00:12:58.747 --> 00:13:00.247 things, implementing those things. 00:13:00.967 --> 00:13:04.657 I can make a really, really good hazy IPA. 00:13:04.897 --> 00:13:08.467 I am very confident in that I know every single trick to get 00:13:08.467 --> 00:13:09.907 any type of flavor out of it. 00:13:10.807 --> 00:13:12.247 I feel very confident about that. 00:13:12.307 --> 00:13:13.357 I had not written about it. 00:13:15.547 --> 00:13:16.537 I told him my head. 00:13:17.017 --> 00:13:21.397 And it's all a notes all in, in different, you know, Google notes or apple notes. 00:13:21.397 --> 00:13:22.687 And, and am I. 00:13:23.017 --> 00:13:23.827 Homebrewing. 00:13:24.457 --> 00:13:25.237 Apps and shit. 00:13:25.957 --> 00:13:27.007 So that's where it all lived. 00:13:27.037 --> 00:13:29.977 And so all I did was sit down and write. 00:13:30.967 --> 00:13:32.587 It took me three days. 00:13:33.067 --> 00:13:35.197 Because I had so much information. 00:13:35.257 --> 00:13:39.007 So I had just so much information and not only that I have to just, 00:13:39.097 --> 00:13:43.657 not only do I have to sit down and type, but I had to organize an into a. 00:13:43.987 --> 00:13:47.137 Sections that I thought would make sense in the proper order. 00:13:47.137 --> 00:13:52.567 So if I were to learn this for the first time, like this article would be my Bible. 00:13:53.197 --> 00:13:54.757 It would be my, my, my. 00:13:55.627 --> 00:14:00.337 Bookmarked like, Hey, this article has everything I've ever asked for in 00:14:00.337 --> 00:14:04.957 developing this recipe because that's it's three plus years of my life. 00:14:06.397 --> 00:14:08.167 There's the article itself. 00:14:08.707 --> 00:14:12.247 Is good because it's because I did the work. 00:14:13.207 --> 00:14:14.917 For three years and just combined it. 00:14:14.977 --> 00:14:15.457 All right. 00:14:15.967 --> 00:14:20.197 That's why money lab works because money lab is just me doing my. 00:14:20.887 --> 00:14:22.207 Real life thing. 00:14:22.927 --> 00:14:24.757 And then writing about. 00:14:25.687 --> 00:14:28.777 But the writing part is hard and the organizing part is hard. 00:14:28.957 --> 00:14:30.127 The easy part. 00:14:31.567 --> 00:14:32.587 The easy part. 00:14:32.917 --> 00:14:34.657 Is optimizing it. 00:14:35.287 --> 00:14:37.927 That's the easiest fucking part of the whole thing. 00:14:38.737 --> 00:14:40.087 So don't tell me that. 00:14:40.807 --> 00:14:43.537 You know, before I write anything, I need to learn SEO. 00:14:43.537 --> 00:14:45.757 It's like, no, you need to write shit. 00:14:46.057 --> 00:14:47.287 And then you need to SEO it. 00:14:50.047 --> 00:14:53.737 Now I, that could be a me contradicting myself a little bit. 00:14:54.247 --> 00:14:54.577 But. 00:14:55.597 --> 00:14:57.247 Look, I wrote an article. 00:14:57.367 --> 00:14:58.627 I call it new England. 00:14:58.627 --> 00:15:01.867 IPA's that's what I refer to my beers as. 00:15:02.587 --> 00:15:06.697 But the internet just by doing a little typing on the internet. 00:15:07.207 --> 00:15:08.557 They call it hazy IPS. 00:15:08.587 --> 00:15:10.537 That's the bigger term it's shorter. 00:15:10.777 --> 00:15:14.527 So I went through my entire post and changed it all to anytime I said 00:15:14.527 --> 00:15:16.657 new England IPA changed to hazy IPA. 00:15:17.107 --> 00:15:17.557 Whatever. 00:15:19.957 --> 00:15:21.787 So it again, whatever. 00:15:21.787 --> 00:15:25.387 And then, you know, there's tools and shit that you can, you can do, but. 00:15:26.467 --> 00:15:28.897 I only feel like I can do that because. 00:15:29.857 --> 00:15:31.207 There's an article already there. 00:15:31.207 --> 00:15:33.877 I've already created it so I can just optimize it now. 00:15:35.647 --> 00:15:37.387 And that person gave me this idea. 00:15:37.447 --> 00:15:40.837 Now, if I were starting a web website from scratch, I would 00:15:40.837 --> 00:15:44.587 start, I would start personally with what do people want to know? 00:15:45.097 --> 00:15:48.727 And that's where keyword research comes in is what do people 00:15:48.727 --> 00:15:50.407 want to know right about it? 00:15:50.407 --> 00:15:52.627 Do you know something about it, then write that. 00:15:53.917 --> 00:15:55.957 The thing is you have to actually write it. 00:15:55.957 --> 00:15:56.587 You can spend. 00:15:56.947 --> 00:15:59.557 All this time, keyword researching. 00:15:59.947 --> 00:16:02.317 And then you can send those keywords off to a writing service 00:16:02.317 --> 00:16:03.457 and they'll write something. 00:16:03.727 --> 00:16:05.857 You'll come back and you'll edit it and you'll, you'll 00:16:05.887 --> 00:16:07.537 poop it out online or whatever. 00:16:07.927 --> 00:16:09.937 But the thing is, is like that sucks, right? 00:16:10.297 --> 00:16:12.367 Because any asshole can do that. 00:16:13.387 --> 00:16:14.287 Any person. 00:16:14.527 --> 00:16:16.747 Can sit down and do exactly what I just said. 00:16:17.137 --> 00:16:18.757 They could go on Google, go. 00:16:19.057 --> 00:16:21.457 Oh, how to write a textbook. 00:16:21.847 --> 00:16:22.447 Cool. 00:16:22.567 --> 00:16:24.247 I would like to rank for that. 00:16:24.517 --> 00:16:25.717 Let me go on to. 00:16:26.257 --> 00:16:27.427 upwork.com. 00:16:27.757 --> 00:16:28.627 Type type type. 00:16:29.527 --> 00:16:30.367 Oh Upwork. 00:16:30.517 --> 00:16:34.777 I would like to hire a writer to write me an article on how to write a textbook. 00:16:35.827 --> 00:16:37.957 Oh, a hundred dollars sold. 00:16:38.587 --> 00:16:39.367 And then you get this. 00:16:39.937 --> 00:16:41.197 Piece of shit, article back. 00:16:42.577 --> 00:16:44.287 And then you barely edited. 00:16:44.857 --> 00:16:45.217 Right. 00:16:45.217 --> 00:16:46.327 You're like, it's fine. 00:16:46.567 --> 00:16:50.407 You know, I know English is their second language, but the writing's fine. 00:16:50.677 --> 00:16:52.717 And then you, and then you just hit publish and you're 00:16:52.717 --> 00:16:54.187 like, oh my content creator. 00:16:54.757 --> 00:16:59.437 No you're doing with every fucking other idiot in the world does and thinks 00:16:59.437 --> 00:17:01.057 that they can run a business that way. 00:17:01.147 --> 00:17:02.647 I'm sorry, for the harsh language. 00:17:02.677 --> 00:17:03.757 I'm sorry for the. 00:17:05.947 --> 00:17:07.537 Just the harshness of all of it. 00:17:08.137 --> 00:17:10.387 But like that sucks. 00:17:11.797 --> 00:17:15.247 And then you're like, well, why am I not growing? 00:17:16.087 --> 00:17:17.707 Because you're not doing anything. 00:17:18.487 --> 00:17:19.657 You're not doing anything. 00:17:19.837 --> 00:17:24.457 You're not adding any value or anything to this world that somebody else 00:17:24.457 --> 00:17:26.227 couldn't have done themselves also. 00:17:27.277 --> 00:17:28.207 In any country. 00:17:28.807 --> 00:17:29.737 At any age. 00:17:30.427 --> 00:17:31.537 Anybody can do this. 00:17:32.107 --> 00:17:34.447 So what's your unique thing. 00:17:35.587 --> 00:17:38.707 That's why I don't, you know, that's why I hate. 00:17:39.487 --> 00:17:42.817 People who start affiliate sites based on just some shit. 00:17:42.817 --> 00:17:43.777 They don't know anything about. 00:17:44.287 --> 00:17:46.447 And look, I know people make money doing it. 00:17:47.617 --> 00:17:47.947 But. 00:17:48.907 --> 00:17:52.837 You know, It's not for me and sustainability. 00:17:52.837 --> 00:17:54.037 They end up selling the sites. 00:17:54.247 --> 00:17:55.207 What ends up happening? 00:17:56.137 --> 00:17:58.687 You know, That's what happened with roasty? 00:17:58.867 --> 00:18:02.137 It's like I got, I, you know, I stopped caring and I got bored and I sold it. 00:18:03.487 --> 00:18:04.957 So I didn't want to make the content anymore. 00:18:06.187 --> 00:18:07.357 But that's all it is. 00:18:07.387 --> 00:18:09.757 That's why that site sold is because there was content on it. 00:18:09.757 --> 00:18:11.287 Not because I had a nice design. 00:18:11.287 --> 00:18:14.467 I mean, I'm sure that helped a little, but as because of its content 00:18:14.497 --> 00:18:16.087 there and it just wasn't being. 00:18:16.567 --> 00:18:18.547 You know, There was no. 00:18:18.847 --> 00:18:21.337 Oh, I didn't put ads on the site, so therefore anybody could have 00:18:21.337 --> 00:18:22.297 bought it through ads on the site. 00:18:22.327 --> 00:18:22.807 And there you go. 00:18:26.107 --> 00:18:27.127 I know I'm being harsh. 00:18:28.387 --> 00:18:30.367 But here's my big thesis. 00:18:31.447 --> 00:18:32.167 In all of this. 00:18:33.517 --> 00:18:34.357 Content. 00:18:35.287 --> 00:18:38.437 Especially, if you give a shit about it. 00:18:38.797 --> 00:18:42.997 Like just even a little bit of a shit, and I'm not even saying that you have to. 00:18:43.447 --> 00:18:45.157 You know, you can do the Upwork thing. 00:18:45.727 --> 00:18:49.837 But like as an editor, Like, you know, push your writers a little 00:18:49.837 --> 00:18:54.157 harder and, and edit a little bit better and create something that's 00:18:54.157 --> 00:18:57.367 actually useful and not just more. 00:18:58.087 --> 00:19:00.097 Garbagey words on the internet. 00:19:00.127 --> 00:19:01.237 There's plenty of that. 00:19:02.167 --> 00:19:04.537 And people do make money at garbagey words. 00:19:05.347 --> 00:19:06.937 You know, curation. 00:19:07.297 --> 00:19:07.927 Whatever. 00:19:08.707 --> 00:19:12.727 And there's there's uses there's uses for that, but try just. 00:19:13.417 --> 00:19:14.557 And if you do that, 00:19:16.447 --> 00:19:17.827 Everything will get easier. 00:19:18.367 --> 00:19:20.527 But like the online business parts. 00:19:21.277 --> 00:19:22.747 That you decide to implement. 00:19:23.407 --> 00:19:25.357 We'll be there and we'll be easier for you. 00:19:26.107 --> 00:19:27.847 Selling will be easier for you. 00:19:29.077 --> 00:19:30.457 And I know that because. 00:19:31.207 --> 00:19:31.807 I wrote. 00:19:32.227 --> 00:19:34.447 There was, and it just goes back. 00:19:34.957 --> 00:19:37.057 But I did the exact same thing. 00:19:37.567 --> 00:19:39.367 And that's why I feel like. 00:19:40.177 --> 00:19:42.277 I can be harsh about it a little bit. 00:19:42.307 --> 00:19:46.147 And I know that I'm pulling it from my own anecdotal experience, 00:19:46.447 --> 00:19:47.737 but what the hell else do I have? 00:19:47.737 --> 00:19:48.787 I'm not a researcher. 00:19:48.787 --> 00:19:51.217 I'm not going out there and looking at what other people are doing. 00:19:51.217 --> 00:19:52.297 I don't give a shit. 00:19:53.047 --> 00:19:53.767 To be honest. 00:19:55.327 --> 00:20:00.427 I'm doing my thing and I'm trying to make, I have a thesis in anything I do, right. 00:20:00.667 --> 00:20:01.987 With, with some university. 00:20:02.767 --> 00:20:03.907 My thesis is simple. 00:20:05.167 --> 00:20:07.687 And this is something I had to, I, you know, I had to, I fixed, 00:20:07.687 --> 00:20:08.857 but I'll explain the whole thing. 00:20:09.367 --> 00:20:14.407 So my thesis is simply, nobody wants to be a backyard chemist. 00:20:14.737 --> 00:20:15.757 Nobody. 00:20:16.267 --> 00:20:19.537 Who owns a pool wants to become a pool expert. 00:20:20.977 --> 00:20:21.847 No one wants that. 00:20:22.447 --> 00:20:24.547 They just want to swim in their pools. 00:20:25.417 --> 00:20:27.937 And they want to swim and clear, clean water. 00:20:28.807 --> 00:20:30.757 Who doesn't, who wants to swim in a piece of shit? 00:20:30.757 --> 00:20:31.987 Like full of shit, like who wants this? 00:20:32.017 --> 00:20:33.157 Who wants to no one. 00:20:33.967 --> 00:20:34.357 But. 00:20:34.987 --> 00:20:38.257 The other people that are out there with these forums and other things. 00:20:38.887 --> 00:20:40.327 It's like it's chemistry. 00:20:40.327 --> 00:20:41.557 It's backyard chemistry. 00:20:42.007 --> 00:20:46.897 And it's like it's pontificating and ego boosting and all of this, like, you know, 00:20:46.897 --> 00:20:48.937 it has to be this PPM, blah, blah, blah. 00:20:49.597 --> 00:20:50.767 Who gives a shit. 00:20:50.797 --> 00:20:52.057 That's not the point. 00:20:53.137 --> 00:20:54.277 Like, that's fine for you. 00:20:54.277 --> 00:20:56.857 And if that's what you want to do, but that's not who my audience is, 00:20:56.857 --> 00:20:58.057 and that's not who I want to serve. 00:20:59.317 --> 00:20:59.767 Okay. 00:20:59.887 --> 00:21:01.177 So that's my thesis. 00:21:01.927 --> 00:21:02.827 So my goal. 00:21:03.667 --> 00:21:05.047 Is to make pool care easy. 00:21:05.107 --> 00:21:08.377 And I know that's like the most cliche sentence ever, but that's it. 00:21:09.157 --> 00:21:09.727 Now. 00:21:11.347 --> 00:21:13.177 When I first started swimming university. 00:21:13.657 --> 00:21:14.707 I didn't care about that. 00:21:15.067 --> 00:21:19.747 I cared about what I think a lot of people who start affiliate 00:21:19.747 --> 00:21:21.247 sites or niche sites care about. 00:21:21.787 --> 00:21:22.447 Traffic. 00:21:23.107 --> 00:21:23.797 And clicks. 00:21:24.937 --> 00:21:28.747 And my goal was to just write as many pieces of garbage 00:21:28.777 --> 00:21:30.157 content as humanly possible. 00:21:30.397 --> 00:21:34.147 Or hire somebody to write as many pieces of garbage content as humanly 00:21:34.147 --> 00:21:36.097 possible and just get it published. 00:21:37.237 --> 00:21:38.857 And then everything will work out. 00:21:39.637 --> 00:21:40.747 And then everything. 00:21:41.437 --> 00:21:47.107 Didn't work out and I struggled for seven years until I finally realized that, oh, 00:21:47.107 --> 00:21:49.537 no, it kind of have to give a little shit. 00:21:49.537 --> 00:21:52.837 You kind of have to, you know, care a little bit about 00:21:52.837 --> 00:21:53.797 the content you're making. 00:21:54.067 --> 00:21:58.777 So I just, so one day I say to myself, fine, Matt. 00:21:59.767 --> 00:22:04.207 Okay, I'm going to stop writing these 300 word post about robotic pool cleaners, 00:22:04.207 --> 00:22:05.707 because that was the big keyword. 00:22:05.707 --> 00:22:08.347 And that's what I could make money on with affiliate links. 00:22:09.247 --> 00:22:12.757 And instead, I'm going to write an article on how to get rid of algae, the 00:22:12.757 --> 00:22:16.027 way that I know how to do it, the way that I've been teaching people since 00:22:16.057 --> 00:22:18.367 13 years old, how to get rid of algae. 00:22:19.807 --> 00:22:20.317 I did. 00:22:20.377 --> 00:22:22.387 I just wrote everything I knew. 00:22:23.047 --> 00:22:25.237 In in, and I was a bad writer. 00:22:26.407 --> 00:22:28.327 But I kept at it. 00:22:29.077 --> 00:22:32.557 And that article became the number one article. 00:22:33.007 --> 00:22:34.957 And got me so much traffic. 00:22:35.107 --> 00:22:36.367 It was insane. 00:22:37.027 --> 00:22:37.567 Now. 00:22:37.957 --> 00:22:38.977 Unfortunately. 00:22:39.757 --> 00:22:41.497 The robotic pool cleaners articles. 00:22:41.527 --> 00:22:45.217 That's going to get me a lot more clicks to affiliate links that are high paying 00:22:45.217 --> 00:22:46.657 that are gonna, that are gonna make money. 00:22:46.957 --> 00:22:51.337 But I couldn't, I could not rack because I was writing such shit content. 00:22:52.657 --> 00:22:56.197 But I started writing good content where I tried. 00:22:56.617 --> 00:23:00.967 And really had a unique opinion about something and an a and no 00:23:00.967 --> 00:23:01.957 one else was writing about it. 00:23:01.987 --> 00:23:03.997 No one else was taking photos. 00:23:04.177 --> 00:23:05.947 No one else was creating graphics. 00:23:05.947 --> 00:23:07.657 No one else was filming videos. 00:23:07.837 --> 00:23:10.507 And I did all of that myself and I published it. 00:23:10.717 --> 00:23:12.697 I just didn't have a product on the other side. 00:23:13.237 --> 00:23:13.597 But. 00:23:14.467 --> 00:23:15.877 That's where this all gets better. 00:23:16.567 --> 00:23:20.737 So I did that and then I did it again with a cloudy pool post cause I'm like, 00:23:20.767 --> 00:23:22.357 okay, people struggle with cloudy water. 00:23:22.387 --> 00:23:23.527 Those are the two big ones. 00:23:23.737 --> 00:23:24.937 So I'm going to write that post. 00:23:25.117 --> 00:23:26.887 And I wrote that post and that became. 00:23:27.187 --> 00:23:28.897 Even bigger of an article. 00:23:29.167 --> 00:23:29.587 Great. 00:23:29.707 --> 00:23:33.877 Now meanwhile had other articles that I was writing, but those two in particular, 00:23:34.387 --> 00:23:34.957 Huge. 00:23:36.997 --> 00:23:39.127 But I still didn't have anything to sell them. 00:23:39.217 --> 00:23:39.457 Sure. 00:23:39.487 --> 00:23:40.297 I could sell them like. 00:23:40.957 --> 00:23:43.747 Uh, clarifiers and like little chemicals here and there, but they're 00:23:43.957 --> 00:23:50.107 20 bucks and how much you're making on Amazon 3%, 2.7% on, on 20 bucks. 00:23:50.947 --> 00:23:51.427 Give me a break. 00:23:51.427 --> 00:23:51.697 When are you going? 00:23:51.697 --> 00:23:53.077 When are you going to, how is that a business? 00:23:53.707 --> 00:23:54.307 That's not a business. 00:23:54.307 --> 00:23:55.177 The margins are shit. 00:23:56.437 --> 00:24:02.047 So that's when I created my course or at the time I created an ebook first and 00:24:02.047 --> 00:24:03.667 then eventually turned it into a course. 00:24:04.027 --> 00:24:05.557 Which in hindsight, I wish. 00:24:05.617 --> 00:24:06.907 I just did a course in the beginning. 00:24:08.827 --> 00:24:10.087 But guess what? 00:24:11.227 --> 00:24:15.217 Sales were much easier because I had, I was attracting people who 00:24:15.217 --> 00:24:17.587 own swimming pools who had issues. 00:24:17.587 --> 00:24:21.727 And then I had something to sell them that solve their problem even. 00:24:22.207 --> 00:24:22.627 Further. 00:24:23.317 --> 00:24:24.067 So. 00:24:24.817 --> 00:24:26.677 Content makes everything easier. 00:24:29.077 --> 00:24:30.697 And it's hard. 00:24:31.237 --> 00:24:34.537 Like those two articles and the articles that I've created since then. 00:24:35.167 --> 00:24:36.637 Are hard to do that. 00:24:36.637 --> 00:24:40.297 Hazy IPA article is, you know, it's not ranking yet. 00:24:40.687 --> 00:24:44.377 But if it ever ranks and it may like, I didn't like. 00:24:45.547 --> 00:24:47.857 I have another article and let me just, I haven't looked in. 00:24:48.187 --> 00:24:49.927 Y I'm going to do it in real time here. 00:24:50.437 --> 00:24:51.787 So I have another article. 00:24:52.177 --> 00:24:55.327 That I wrote, um, Called. 00:24:56.557 --> 00:24:57.907 How to build a Keizer. 00:24:57.997 --> 00:24:58.657 I think it's called. 00:24:58.657 --> 00:24:58.927 Hold on. 00:25:00.037 --> 00:25:02.557 Just going to search the word Keizer in, uh, 00:25:04.297 --> 00:25:05.107 And just Google. 00:25:05.167 --> 00:25:05.557 Okay. 00:25:05.947 --> 00:25:08.047 So I had this. 00:25:08.917 --> 00:25:12.037 Keizer article on my website that I paid somebody to write. 00:25:12.847 --> 00:25:13.387 Okay. 00:25:13.567 --> 00:25:14.437 Never ranked. 00:25:15.337 --> 00:25:15.877 Fine. 00:25:16.447 --> 00:25:19.837 But I, whatever that's where you get no photos, no, nothing. 00:25:19.837 --> 00:25:24.337 Just kind of like an article on the generics of how to build a Keizer, 00:25:24.337 --> 00:25:25.957 which, you know, there's, it's out there. 00:25:27.187 --> 00:25:28.087 And so. 00:25:29.227 --> 00:25:31.537 And I'm not saying you have to do this, but this is just an example. 00:25:33.037 --> 00:25:36.667 So I was headed the hardest time to rank for that now. 00:25:37.657 --> 00:25:40.177 When I type in the word Keizer, which is a big search term 00:25:40.177 --> 00:25:41.377 in, in the home brewing space. 00:25:42.007 --> 00:25:46.687 I'm ranked number 1, 2, 3, 4, 5. 00:25:47.647 --> 00:25:48.187 Okay. 00:25:48.937 --> 00:25:49.387 And. 00:25:50.167 --> 00:25:53.287 That article has been constantly going up. 00:25:53.677 --> 00:25:54.487 Because. 00:25:55.297 --> 00:25:56.347 If you look at it. 00:25:56.977 --> 00:25:59.677 It's the best are it is by far. 00:26:00.607 --> 00:26:01.777 The best article. 00:26:02.287 --> 00:26:02.557 On. 00:26:02.977 --> 00:26:05.227 Building a Keizer, like it just is. 00:26:05.587 --> 00:26:08.227 And I have, I am very confident in saying that. 00:26:08.977 --> 00:26:11.197 One, it's got a video, even though the video. 00:26:12.637 --> 00:26:15.697 The video could be more helpful, to be honest, it's, it's more 00:26:15.697 --> 00:26:17.167 of a, it's more of a bit. 00:26:17.977 --> 00:26:22.507 But what I did was I took parts of the video and broke it down and made it 00:26:22.507 --> 00:26:25.657 super, super detailed as a 27 minute read. 00:26:26.287 --> 00:26:26.947 It's huge. 00:26:27.667 --> 00:26:31.927 And it's got all custom images, all custom graphics. 00:26:32.377 --> 00:26:37.027 Uh, I actually built this thing and, and all of the parts that I use to build it. 00:26:37.267 --> 00:26:38.527 Pictures, just everything. 00:26:38.527 --> 00:26:39.427 It's just massive. 00:26:39.637 --> 00:26:40.087 Okay. 00:26:40.507 --> 00:26:42.157 That is going to rank. 00:26:43.627 --> 00:26:44.587 It's going to rank. 00:26:45.517 --> 00:26:49.147 And it's getting there without me doing any sort of link building or anything. 00:26:50.527 --> 00:26:51.697 It's just the best article. 00:26:53.587 --> 00:26:55.957 So I'm only saying that. 00:26:56.887 --> 00:26:59.287 Because that article. 00:27:00.037 --> 00:27:04.747 Is going to lead to way more sales for me and way more affiliate 00:27:04.747 --> 00:27:09.517 clicks, because is the most incredibly helpful piece of content. 00:27:09.577 --> 00:27:11.287 And only I could have done it. 00:27:11.677 --> 00:27:15.307 Because I actually built that Keizer and I did it. 00:27:15.547 --> 00:27:19.867 I did it in real life and I wrote about it and I was, I paid so much attention to 00:27:19.867 --> 00:27:21.817 detail when I was creating that article. 00:27:24.277 --> 00:27:27.907 And I, and I learned this every fucking year. 00:27:28.507 --> 00:27:30.547 That no matter what. 00:27:31.627 --> 00:27:32.047 Yes. 00:27:32.047 --> 00:27:33.517 I could pay somebody to write something. 00:27:33.817 --> 00:27:34.237 Yes. 00:27:34.237 --> 00:27:35.407 That will be a good article. 00:27:35.917 --> 00:27:38.707 Especially if it's, you know, if we pay well, because we're paying 00:27:38.707 --> 00:27:40.507 for good, good, good writers. 00:27:40.897 --> 00:27:41.317 Okay. 00:27:41.347 --> 00:27:42.127 That's important. 00:27:42.937 --> 00:27:43.417 Too. 00:27:43.627 --> 00:27:45.337 There's an editor in chief. 00:27:45.457 --> 00:27:48.187 There's somebody with quality control. 00:27:48.247 --> 00:27:52.837 Who's looking over it and pushing those writers to push it harder and better 00:27:53.107 --> 00:27:54.937 and more detail and all of that stuff. 00:27:55.357 --> 00:27:56.287 Yes, you can do it. 00:27:56.707 --> 00:27:59.047 It requires some capital. 00:27:59.557 --> 00:28:00.097 To do that. 00:28:00.727 --> 00:28:04.807 But in the meantime, I'm still writing all the money lab articles. 00:28:04.837 --> 00:28:08.437 I'm still writing the brew cabin articles at this point, because I'm the one 00:28:08.437 --> 00:28:10.777 that's actually in the work I'm doing it. 00:28:11.917 --> 00:28:13.897 Those articles are going to work. 00:28:14.047 --> 00:28:15.097 They always do. 00:28:16.717 --> 00:28:19.687 Because I give, I uniquely give a shit about it. 00:28:22.237 --> 00:28:23.287 And that's everything. 00:28:24.127 --> 00:28:24.577 So. 00:28:26.167 --> 00:28:27.487 That's that's my rant. 00:28:29.227 --> 00:28:30.187 The rant is. 00:28:31.177 --> 00:28:33.157 Just do content and do it yourself. 00:28:33.517 --> 00:28:36.937 And then you can hire and, and create a SOP and all that stuff. 00:28:37.147 --> 00:28:40.957 But if you're just getting started, he to write and you need to write good 00:28:41.077 --> 00:28:44.347 and you need to write a lot or you need to film, or you need to podcast, 00:28:44.437 --> 00:28:48.097 it doesn't matter the form of it, but you need to create something decent. 00:28:48.127 --> 00:28:50.167 And if you create something decent and good. 00:28:50.677 --> 00:28:54.637 And it's an actually, you know, makes the internet a little bit better 00:28:54.637 --> 00:28:56.257 of a place because you created it. 00:28:57.367 --> 00:29:00.367 Everything about your online business is going to become easier. 00:29:00.907 --> 00:29:02.557 If you want to run ads later. 00:29:03.127 --> 00:29:06.277 You have content to run ads with because it's good. 00:29:06.727 --> 00:29:06.997 Right. 00:29:06.997 --> 00:29:08.347 It's proven to be good. 00:29:09.787 --> 00:29:13.267 You want to start social media, you have tons of content to repurpose 00:29:13.267 --> 00:29:14.587 because you already did the work. 00:29:14.617 --> 00:29:15.637 It's already good. 00:29:17.977 --> 00:29:19.807 And then it's just all promotion after that. 00:29:20.197 --> 00:29:23.887 Once you create the great thing, it's all promotion and the consistency 00:29:23.887 --> 00:29:27.367 of promotion, which is the secondary thing that everyone wants to skip to. 00:29:27.877 --> 00:29:28.237 Right. 00:29:28.657 --> 00:29:30.037 Everyone wants to skip to that part. 00:29:30.547 --> 00:29:32.587 You can't do it unless you have great content. 00:29:33.037 --> 00:29:37.687 And it attracts people and people actually get value from it and read it and digest 00:29:37.717 --> 00:29:39.787 it and sign up and all of that stuff. 00:29:40.567 --> 00:29:41.977 Then Jesus Christ. 00:29:41.977 --> 00:29:45.877 You could run ads directly to blog posts that convert. 00:29:46.357 --> 00:29:48.967 That's how good that's what content can do. 00:29:51.247 --> 00:29:51.727 It's like. 00:29:52.387 --> 00:29:52.657 Yeah. 00:29:52.747 --> 00:29:53.047 Anyway. 00:29:53.617 --> 00:29:54.157 You get all that. 00:29:55.867 --> 00:29:56.497 So. 00:29:57.217 --> 00:29:57.877 Today. 00:29:58.507 --> 00:30:00.187 I wrote an article or I wrote an email. 00:30:00.967 --> 00:30:02.047 Basically saying, look. 00:30:02.707 --> 00:30:03.397 Last week. 00:30:03.397 --> 00:30:06.937 I said, I talked about all this content, how important it is, blah, blah, blah. 00:30:06.967 --> 00:30:07.777 Content is king. 00:30:07.777 --> 00:30:10.687 We've been hearing that for years easier said than done. 00:30:11.587 --> 00:30:12.817 We know that fine. 00:30:13.837 --> 00:30:14.497 Now. 00:30:14.797 --> 00:30:15.877 I said all that. 00:30:18.067 --> 00:30:18.997 I want to put. 00:30:19.627 --> 00:30:20.137 My. 00:30:21.067 --> 00:30:24.157 Uh, what's the phrase, like put my money where my mouth is, but sort of, 00:30:24.157 --> 00:30:26.407 like I said, swallow my own medicine. 00:30:27.007 --> 00:30:29.737 The basically I'm telling you, and it's important, but now I need 00:30:29.737 --> 00:30:31.567 to, I need to lead by example. 00:30:32.257 --> 00:30:35.857 Now I feel like in a way I've done that, right. 00:30:35.857 --> 00:30:39.607 I, I, if you look at some university, even though I'm not a hundred percent. 00:30:39.937 --> 00:30:43.297 Doing everything there we've, we've been able to grow that outside 00:30:43.297 --> 00:30:45.097 of just me creating content. 00:30:45.367 --> 00:30:46.747 Took many years. 00:30:46.807 --> 00:30:48.937 I told you we doing this since 2006. 00:30:49.867 --> 00:30:51.997 I was doing most of the work for the first 10. 00:30:52.537 --> 00:30:56.527 Years and finally started to get people to help me, but. 00:30:57.247 --> 00:31:00.637 It's all built off that, you know, those years and years of me creating content. 00:31:01.057 --> 00:31:02.977 And now I have these other two brands. 00:31:04.207 --> 00:31:05.767 And I need to. 00:31:06.367 --> 00:31:09.517 I, you know, I've been creating content and you've seen my YouTube 00:31:09.517 --> 00:31:11.587 videos and you've seen my podcast. 00:31:11.587 --> 00:31:14.467 You've heard my podcast, but they're all infrequent. 00:31:14.647 --> 00:31:17.767 And I know that because I'm spread, I'm spread between. 00:31:18.067 --> 00:31:22.927 Swim use sometimes and, and, and money lab and brew cabin then. 00:31:22.957 --> 00:31:25.867 And I like doing other shit, you know, I, I, I. 00:31:26.737 --> 00:31:29.887 I started helping, uh, consulting in a, in a local business. 00:31:30.307 --> 00:31:33.097 Cause I, cause you know, shiny object syndrome, we're all guilty of it. 00:31:34.537 --> 00:31:38.617 And I want to rededicate myself in the next two seasons. 00:31:39.457 --> 00:31:40.387 To two. 00:31:41.377 --> 00:31:44.767 Not only growing my business by creating content. 00:31:45.817 --> 00:31:48.517 But putting it out there for you to see as well. 00:31:51.457 --> 00:31:51.967 Because. 00:31:52.627 --> 00:31:54.337 That email I wrote last week. 00:31:54.667 --> 00:31:56.167 Motivated a lot of people. 00:31:57.667 --> 00:31:58.267 And. 00:31:59.767 --> 00:32:01.717 That's all I'm trying to do here. 00:32:02.527 --> 00:32:04.237 Is say, look. 00:32:05.107 --> 00:32:07.237 I know there's other parts of the business that are important. 00:32:07.297 --> 00:32:07.837 I know that. 00:32:08.407 --> 00:32:10.267 And I'm not saying to sacrifice those things. 00:32:10.627 --> 00:32:12.937 I'm just saying that you're not putting enough weight. 00:32:13.237 --> 00:32:13.927 On content. 00:32:14.857 --> 00:32:16.537 Especially, you know, and we're talking, I'm talking to 00:32:16.567 --> 00:32:17.767 online business owners here. 00:32:18.007 --> 00:32:20.587 If you're listening to this and you're, and you're you do something else? 00:32:20.887 --> 00:32:22.297 You know, it doesn't make sense, but. 00:32:23.287 --> 00:32:25.687 That is the most important thing it is marketing. 00:32:25.717 --> 00:32:29.347 It is the thing that brings people to your products and services. 00:32:29.917 --> 00:32:30.517 That's it. 00:32:31.717 --> 00:32:32.167 Okay. 00:32:32.947 --> 00:32:34.417 So I'm going to. 00:32:35.227 --> 00:32:36.997 Basically do this. 00:32:37.357 --> 00:32:39.547 Create content across all three brands. 00:32:39.967 --> 00:32:40.567 That I have. 00:32:40.777 --> 00:32:42.817 And I'm going to share those pieces with you. 00:32:43.387 --> 00:32:44.947 And show you how I do them. 00:32:45.547 --> 00:32:47.647 And just show you that it's. 00:32:48.787 --> 00:32:50.407 How important it really is. 00:32:51.037 --> 00:32:53.887 And share all the numbers and stats that go behind those things. 00:32:54.247 --> 00:32:57.217 That's kind of, and I think, you know, it's like, this is me killing 00:32:57.217 --> 00:32:59.167 two birds with one stone because. 00:33:00.517 --> 00:33:00.967 Guess what. 00:33:01.477 --> 00:33:03.337 I'm creating content for some university. 00:33:03.637 --> 00:33:06.907 For brew cabin, my two brands that are outside online business. 00:33:08.227 --> 00:33:09.547 And then I'm sharing that on. 00:33:10.297 --> 00:33:12.067 Money lab, which has grading content. 00:33:13.357 --> 00:33:14.167 It's all it all. 00:33:14.167 --> 00:33:15.397 It's a circle of life for me. 00:33:15.397 --> 00:33:17.797 Uh, circle of business. 00:33:20.287 --> 00:33:21.217 That said. 00:33:21.997 --> 00:33:25.687 At the end of all these podcast, I say to you, please shoot me an 00:33:25.687 --> 00:33:28.237 email man@moneylab.co, because. 00:33:29.077 --> 00:33:31.357 I am talking to now to no one. 00:33:31.717 --> 00:33:33.667 I am talking into the, to the void. 00:33:34.777 --> 00:33:35.467 Of my basement. 00:33:37.657 --> 00:33:39.277 I don't have a co-host anymore. 00:33:40.597 --> 00:33:43.567 Because I can just, you know, but I need to create more of these things. 00:33:44.587 --> 00:33:45.277 And that's what I'm gonna do. 00:33:45.337 --> 00:33:46.177 So you'll see that. 00:33:46.237 --> 00:33:46.897 You'll hear that. 00:33:47.167 --> 00:33:47.647 You'll see. 00:33:48.307 --> 00:33:50.287 Money lab emails have been consistent at least. 00:33:51.097 --> 00:33:55.597 And, uh, I I'm, I'm telling you to email me because I want you to 00:33:55.597 --> 00:33:58.297 join my little content crusade. 00:33:58.417 --> 00:33:58.897 This. 00:33:59.227 --> 00:34:00.337 This season, this year. 00:34:02.437 --> 00:34:03.097 Because, you know what? 00:34:03.277 --> 00:34:04.297 You might have an idea. 00:34:04.297 --> 00:34:05.107 I don't even think of. 00:34:05.497 --> 00:34:07.987 Now, when I say content, what am I talking about? 00:34:08.377 --> 00:34:12.757 So with, with some university, we have somebody writing long form articles. 00:34:12.757 --> 00:34:14.857 We have somebody doing long form videos. 00:34:15.997 --> 00:34:18.637 But no, one's turning those into. 00:34:19.537 --> 00:34:22.057 YouTube shorts or reels or tick talks? 00:34:22.237 --> 00:34:25.147 No, one's repurposing those into social media. 00:34:25.807 --> 00:34:29.257 So I'm going to do that, do that to start, and then maybe 00:34:29.287 --> 00:34:30.817 put somebody in that position. 00:34:31.777 --> 00:34:32.677 If it works. 00:34:33.127 --> 00:34:34.237 It's all gonna, it all matters. 00:34:34.237 --> 00:34:34.837 If it works. 00:34:35.737 --> 00:34:39.277 And I'm going to do, I'm going to try live pool schools on Facebook, 00:34:39.277 --> 00:34:40.237 Instagram, that kind of shit. 00:34:40.957 --> 00:34:41.767 See how that does. 00:34:42.277 --> 00:34:42.607 We'll see. 00:34:43.387 --> 00:34:43.987 It's all worth it. 00:34:44.017 --> 00:34:44.497 It's all. 00:34:44.497 --> 00:34:45.157 It's all good. 00:34:45.157 --> 00:34:45.637 In the end. 00:34:45.997 --> 00:34:46.357 Right. 00:34:46.777 --> 00:34:47.737 Content is content. 00:34:48.307 --> 00:34:52.867 I could even reshare it and via email reshare those things on social or. 00:34:53.167 --> 00:34:54.067 YouTube, whatever. 00:34:54.997 --> 00:34:55.897 For brew cabin. 00:34:56.197 --> 00:34:58.387 That hazy IPA article is just the start. 00:34:58.537 --> 00:34:59.377 I got more. 00:35:00.307 --> 00:35:02.077 I should just write and write and write. 00:35:02.677 --> 00:35:08.167 I have four videos lined up this year to create, I have not started a one. 00:35:08.647 --> 00:35:09.997 I have the ideas. 00:35:10.327 --> 00:35:11.707 I have pieces. 00:35:12.637 --> 00:35:13.657 But I haven't. 00:35:14.197 --> 00:35:16.237 I haven't really started. 00:35:17.047 --> 00:35:19.447 But that was going to change this week. 00:35:21.097 --> 00:35:22.267 And I should be. 00:35:22.297 --> 00:35:23.767 I have, I have a fucking. 00:35:24.877 --> 00:35:26.437 Brewery that I built. 00:35:27.127 --> 00:35:28.117 In my garage. 00:35:28.837 --> 00:35:30.757 That is content city. 00:35:31.117 --> 00:35:32.587 That is the easiest form. 00:35:32.737 --> 00:35:34.507 You know, I, I complain. 00:35:35.857 --> 00:35:37.297 At least once a month. 00:35:37.717 --> 00:35:41.167 That I don't have a swimming pool or hot tub because I think. 00:35:41.527 --> 00:35:44.377 If I had a sewing poor, hot tub, not that I want to take care of 00:35:44.377 --> 00:35:45.997 those things, but if I had them. 00:35:47.257 --> 00:35:48.907 I could walk out back. 00:35:49.657 --> 00:35:51.667 Take photos take video. 00:35:52.147 --> 00:35:55.207 Give to I, it would be so effortless for me to do that. 00:35:56.287 --> 00:35:59.857 And yet I have the same thing with brew cabin and I don't do it. 00:36:00.157 --> 00:36:03.547 And yet I am sitting at my desk with a camera and a light, and 00:36:03.547 --> 00:36:06.097 I have not turned it on to talk about online business whatsoever. 00:36:06.097 --> 00:36:07.237 So something's missing. 00:36:07.657 --> 00:36:08.917 Because it's hard. 00:36:09.217 --> 00:36:10.117 I know it's hard. 00:36:10.117 --> 00:36:13.567 So all of that said, I'm going to share everything that I'm doing, how 00:36:13.777 --> 00:36:19.567 I'm optimizing it and how I'm creating it and staying sane while doing it. 00:36:20.017 --> 00:36:21.787 Because that I think is the most important part. 00:36:21.817 --> 00:36:24.937 I am not a good, I'm not good at consistency. 00:36:25.027 --> 00:36:25.807 I will say that. 00:36:27.397 --> 00:36:30.667 But if I get a bug up my ass to do something. 00:36:30.967 --> 00:36:31.567 I'm going to do it. 00:36:31.837 --> 00:36:34.837 So that's what I'm, that's my pledge here on the show. 00:36:35.947 --> 00:36:38.557 And again, email me if you want to join Madam money, lab.co. 00:36:40.147 --> 00:36:41.407 In the meantime, go over to money. 00:36:41.437 --> 00:36:46.657 lab.co/cheat sheet to download my perfect blog post cheat sheet. 00:36:46.687 --> 00:36:47.887 That's a good start. 00:36:48.367 --> 00:36:51.007 If you want to do a blog post, put those elements in there. 00:36:51.007 --> 00:36:52.567 It's all you need to download it for free. 00:36:52.567 --> 00:36:54.907 There's a little mini workshop after that. 00:36:54.937 --> 00:36:55.927 It's an hour long. 00:36:55.927 --> 00:36:56.917 If you want to buy it. 00:36:57.487 --> 00:37:01.177 Um, it's got some setup for Google analytics to know how much a blog post 00:37:01.207 --> 00:37:03.937 has post is worth, which is nice to know. 00:37:04.417 --> 00:37:07.057 All your, all the fruits of your labor and how much they're actually 00:37:07.087 --> 00:37:09.667 making you, especially if you have products and services that you sell. 00:37:11.437 --> 00:37:12.097 Otherwise. 00:37:13.087 --> 00:37:16.087 Um, sorry, it's been so long since the last show. 00:37:17.017 --> 00:37:22.057 Uh, I will, uh, And I promise to do as much more, more than I, that I'm able to. 00:37:22.327 --> 00:37:25.087 And if you have any ideas again, email me, matt@moneylab.co bye-bye. 00:37:38.827 --> 00:37:41.167 Computer: please tell your friends about this show.