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Writing well is the fastest way to accelerate your career.
And in this video I’ll walk you through 10 tips to 10x your writing from the Godfather of Advertising: David Ogilvy
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00:00) Intro
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00:20) Why?
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00:50) Read the Roman-Raphaelson book on writing
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01:12) Write the way you talk
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02:17) Use short words, short sentences, and short paragraphs + Never use jargon words
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03:08) Never write more than two pages on any subject
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03:32) Check your quotations
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03:47) Never send a memo or letter the day you write it
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04:17) If it is something important, get a colleague to improve it
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04:53) Before you send your letter, make sure it's crystal clear what you want your recipient to do
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05:18) If you want action, don't write. Go and tell the guy what you want.
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