PRODUCTION UPDATE: Shortly after this podcast launched, Solo Brands announced that John Merris would “mutually separate” from the company as President, CEO and Director starting on Jan. 15, 2024. Christopher Metz will replace Merris, beginning on the same date. The news comes on the heels of Solo Brands updating its fiscal 2023 guidance, decreasing it from between $520 million to $540 million, to between $490 million and $500 million.
In an era where technology and scale often precede personal connection, Solo Brands has found a way to intertwine all three, creating resonant brand experiences across all channels. This has led to significant growth for the business, which has a vast portfolio that spans menswear to smokeless fire pits.
In this episode of Retail Remix, host Alicia Esposito has a one-on-one chat with John Merris, CEO of Solo Brands, about how the company has seen significant growth by investing in:
- A strategic vision and mission that extends across all of its brands;
- A holistic listening strategy that informs business decisions and brand experiences;
- Wholesale partnerships that drive brand awareness and traffic, and support more efficient marketing decision-making; and
- Data-driven strategies that are setting the brand up for a successful 2024.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.