Back on T-R-A-C-K

Most early-stage marketing doesn’t fail because of effort.

It fails because complexity isn’t translated into clarity.

In this episode of Back on T-R-A-C-K, I’m joined by Aerin Paulo, a marketing strategist and leader who specializes in building marketing functions from the ground up for early-stage companies.

Aerin has been a team of one, built small but mighty teams, and knows exactly how to turn complex topics into clear, usable messaging that actually drives growth.

We dive into:
• Building a marketing function from scratch
• Turning complex products into simple, compelling messaging
• Scaling with small teams and limited resources
• Creating sustainable systems without overcomplicating

If you’re building marketing from zero—or trying to make sense of the chaos—you’ll want to tune in.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.