Let’s Talk Data Privacy: Importance of a Data Strategy in a Changing Digital World

Marketing Technologist Tyler Lowry discusses how data privacy laws are causing B2B marketers to focus on zero- and first-party data strategies and to revisit more strategic ways to provide great digital experiences for customers.

Show Notes

Godfrey Marketing Technologist Tyler Lowry joins Executive Creative Director Scott Trobaugh to discuss how data privacy laws are causing B2B marketers to re-evaluate their data strategies to focus on zero-party and first-party data. Zero- and first-party data can be more powerful, and it provides the opportunity to consider more strategic ways to provide great, personalized digital experiences for end users.

What is Marketing to Complex Industries?

In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency.