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Today is our third episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations. So far we've covered sales and operations, so be sure to check out those episodes, and today's subject is hiring for marketing. When is it time to hire a full-time marketing person? When and how do you hire a marketing agency? What functions should a first marketing hire cover? Here to help us answer these questions is Vanessa Ting, Owner of CPG Growth Partners, where she provides fractional CMO support and general management services. Listen is as Vanessa covers the different considerations and possible paths for a first marketing hire, how to think about hiring for/outsourcing social media and content creation, a framework for building a marketing team, the importance of agency/vendor management skills, how to prepare for your first marketing hire and common pitfalls, and more.
Show Notes
Today is our third episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations. So far we've covered sales and operations, so be sure to check out those episodes, and today's subject is hiring for marketing. When is it time to hire a full-time marketing person? When and how do you hire a marketing agency? What functions should a first marketing hire cover? Here to help us answer these questions is Vanessa Ting, Owner of CPG Growth Partners, where she provides fractional CMO support and general management services. Listen is as Vanessa covers the different considerations and possible paths for a first marketing hire, how to think about hiring for/outsourcing social media and content creation, a framework for building a marketing team, the importance of agency/vendor management skills, how to prepare for your first marketing hire and common pitfalls, and more.
Episode Links:
Episode Links:
Show Links:
- Join the Startup CPG Slack community (8K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at jessi@startupcpg.com
Creators & Guests
What is The Startup CPG Podcast?
A podcast from Startup CPG - highlighting stories from founders working towards a better food system and industry insights from experts to give you a better chance at success.