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Basecamp woke up on the morning on June 15, took a deep breath, and screamed from the top of its lungs: WE HAVE OPINIONS ABOUT EMAIL.

Show Notes

Basecamp has launched Hey, a new email platform with a strong point of view. It's also one of the stupidest things Basecamp has ever attempted. Co-founders Jason Fried and David Heinemeier Hansson talk about the philosophy around time, attention, and privacy that forms the backbone of Hey, why Inbox Zero is a tyrannical scam, and what Hey does differently. 

Show Notes | the Hey manifesto - 00:14

Jason Fried on Twitter - 00:34

DHH on Twitter - 00:48

Jason and Ryan Singer discussed Hey's origins in Highrise in this product strategy Q&A - 3:20

"Highrise is back with Basecamp" (Signal v. Noise) - 3:44

Our previous episode about pixel tracking - 20:04

Our previous episode talking about Superhuman - 24:01

Ian Malcolm's "Your scientists..." clip from Jurassic Park - 30:45

What is Rework?

A podcast by Basecamp about the better way to work and run your business. We bring you stories and unconventional wisdom from Basecamp’s co-founders and other business owners.