The Business Spotlight Series


Recognising and celebrating the positive side of Coventry’s history and heritage, Aaron of Etch and Pin talks about the jump from corporate marketing with the NHS to marketing three businesses, spinning the plates needed to stay on top and why understanding your target market is vital. “Put yourself in your customers shoes and hold that message up to them is the secret to good marketing” says Aaron
Etch and Pin; A Coventry gift business launched in 2018 which looks to celebrate the culture and landmarks of the city and has included a series of children’s books and pin badges. Donating over £40,000 in money and products to Coventry schools and charities.

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What is The Business Spotlight Series?

One of the world's largest local business education series! Bringing local leaders into the spotlight since 2021!
This series is all about sharing the journeys of successful business owners like yourself and the challenges faced along the way. This is a perfect opportunity to learn from others and be inspired to start your own business!

www.businessspotlightseries.com