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SEO is no longer about ranking – it’s about relevance, authority, and visibility.
In this episode, James Reynolds, CEO of SEO Sherpa and one of the MENA region’s most respected voices in digital marketing, breaks down how the rules of search have changed and what high-growth companies must do to stay ahead.
From the rise of “search everywhere optimization” to the real impact of AI on content and customer behavior, James shares battle-tested insights on leadership, retention-first growth, and why radical transparency isn’t a trend, it’s a business advantage.
This is a must-listen for founders, CMOs, and agency leaders navigating growth, visibility, and influence in a post-keyword world.
In this episode:
● Why retention beats acquisition for sustainable agency growth
● How AI is changing search behavior, content planning and brand visibility
● The shift from SEO to "search everywhere optimization"
● James’ 1% rule for compounding growth
● Why radical transparency builds stronger teams and faster decisions
● How long-form content still wins in a short-form obsessed world
● Platform discipline: why being everywhere is a trap
● The MENA digital landscape and what most global players overlook
● Personal resilience, mindset, and how James stays sharp as a CEO
● How AI is changing search behavior, content planning and brand visibility
● The shift from SEO to "search everywhere optimization"
● James’ 1% rule for compounding growth
● Why radical transparency builds stronger teams and faster decisions
● How long-form content still wins in a short-form obsessed world
● Platform discipline: why being everywhere is a trap
● The MENA digital landscape and what most global players overlook
● Personal resilience, mindset, and how James stays sharp as a CEO
If you're building an agency, scaling your digital presence, or adapting to the AI-fueled marketing shift, this episode with James Reynolds will reframe how you think about growth.
Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode!
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Hosts:
Haydar - LinkedIn
Ivy - LinkedIn
Creators and Guests
Host
Haydar Al-Saad
Haydar Al-Saad is the founder and CEO of RevSetter, the Customer Success & Revenue platform that turns CS into the new revenue engine. With almost two decades of experience in building and leading customer-centric teams & organizations, I have a passion for helping companies and teams unlock the potential of every customer in order to improve retention, accelerate expansion, and fuel revenue growth.
What is The Success Revenue Podcast?
The Success Revenue Podcast is the only podcast in the Middle East that brings you leaders in Customer Success, Account Management, Sales and GTM to share ideas, perspectives, and valuable learnings on how to successfully drive revenue, delight customers and take it to the next level.