When Creative Meets The Algorithm: Who's Really Driving Performance?

Recorded live at the Cannes Lions International Festival of Creativity 2026, this special episode brings you inside one of the most talked-about marketing panels of the year. Claritas SVP of AI Optimization Don Sklenka moderates a sharp conversation with leaders from Indeed, WPP Media, Goodway Group, GroundTruth, Comcast Advertising, and goop about scaling with AI, unifying brand and performance, and what real-time signal strategy actually looks like in practice. 

Watch the live recording of this panel: https://claritas.com/resources/cannes-lions-2026-when-the-algorithm-meets-creative/ 
Learn more about Claritas AI Optimization solutions: https://claritas.com/ai-personalization/ 

Connect with Don: https://www.linkedin.com/in/don-s-1790387  
Connect with Cliona: https://ie.linkedin.com/in/clionahayes
Connect with Will: https://www.linkedin.com/in/william-double-34206114
Connect with Paul: https://www.linkedin.com/in/marketingtransformation
Connect with Danielle: https://www.linkedin.com/in/kramerdanielle
Connect with Dawn: https://comcastadvertising.com/leadership/
Connect with Alexa: https://www.linkedin.com/in/alexaritacco 

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and optimize everything: https://claritas.com  

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Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

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What is The Marketing Insider: A Claritas Podcast?

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.