5THWAVE - The Business of Coffee and Hospitality

In today’s episode we’re chatting with coffee guru Peter Giuliano - an incredibly influential figure in the coffee industry and a true global visionary.

With a career spanning more than 30 years. Peter was the Co-owner of North Carolina-based roaster Counter Culture Coffee where he helped build their pioneering direct sourcing and transparency model.

Peter now serves as Executive Director at The Coffee Science Foundation and is Chief Research Officer at the Specialty Coffee Association, overseeing the organisation's research and scientific investigation divisions.

In this conversation Peter discusses the importance of building a global coffee community and how the industry can use science and knowledge sharing to adapt to change and prepare for the unexpected.

Credits music: "Redlight" by Naytive in collaboration with The Coffee Music Project and SEB Collective

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What is 5THWAVE - The Business of Coffee and Hospitality?

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast