Who Gives A Crap Founder: The 8 Principles to Building a Global Consumer Brand

Show Notes

 Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ Ignite
https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Simon Griffiths is a founder like no other.

Who Gives A Crap are a brand like no other. 

Our conversation was like no other.
Brand building like no other. 

J’addoreeeee Who Gives A Crap. 

Reinventing Toilet Roll. 

Wallops and whips of Warhole-esque colours. Transforming toilet paper into lusciously lurid story telling machines.

Wipe ya bum, donate ya dough to charity. 

First philanthropic brand to donate + £13m to Charity 

Simon’s approach to brand building TOTALLY breaks the rules of convention. 

Prepare to have all your “bogged down” traditional ways of thinking wiped clean ;) 

On a deeper level, our conversation taught me what to ACTUALLY Give a Crap About

ON THE MENU: 

1. Why Too Much Purpose Makes a Brand Boring and One Dimensional - Brands are like a Human with lots of depth and texture 

2. Going from Good to Great Brands: Why a Brand is an Orchestrate Not a Solo Singer

3. WGAC Principles for High Performance Cultures: Autonomy + Mastery + Purpose 

4. WGAC Hiring Principles: Culture Add > Culture Fit - are you a Scruncher or Folder 

5. How to Build a Remote Working Global Brand: Life-Work Balance vs. Work-Life Balance and Return to Business vs. Cost to Employee

6. Why You Must Embrace Screwing Up as PR Ammo- Allows you to build a Deeper connection with Employees and Consumers 

7. Why Being Normal is Dangerous for Founder - Your weirdness + quirks allow you to see the World Differently 

8. How to Get Tone of Voice to Land in Different Countries that Aren’t English Speaking - Hire Localised Talent 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

What is HUNGRY.?

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.