BYO Nano Brew Podcast

The customer experience is crucial to making sure your brewery can continue to operate in a meaningful way. We have an expert coming up with insight into what patrons are looking for.

Show Notes

While January can be a slow month for some hospitality-based businesses, it can also be a chance to take a look under the hood to make sure that the customers walking through the door are getting the best possible experience. It’s also a chance to make any adjustments so that the rest of the year delivers a quality experience. 

This is looking like a tough year ahead for brewers and while there is a focus on the dollars coming in, there are other things that brewers should be looking for to keep business fresh and booming and practical steps that can be taken to stem downturns. 

To dive into this the BYO Nano Podcast reached out to Michael Varda the Founder of Craft Beer Advisory Services the first and only full-service market research firm exclusively dedicated to craft beer.

He began his professional career in market research roles advising some of the nation's top universities on attracting students and several Fortune 50 companies on improving brand perceptions. 

In addition to CBAS, he also leads brand perception research at a Fortune 100 financial firm. 

Combining his research skill with a passion for craft beer, CBAS was born in Fall
2021. Since its founding, Michael has delivered CBAS research to more than 200 breweries in 40+ states and more than 10 countries.

The BYO Nano Podcast Episode 37 is sponsored by:

ABS Commercial
ABS Commercial has been a full-service brewery outfitter for over 10 years, offering brewhouses, tanks, keg washers, and small parts to brewers across the country. We’re in this business because we are brewers, so we know the ins and outs of the process and can design the perfect set-up for you, whether just starting out or looking to expand. We keep tanks in stock and ready to ship so you can get equipment in your hands sooner. Shop now at

Hey nanobrewers! Discover SafBrew™ BR-8 by Fermentis, the first dry Brett for secondary fermentation. This yeast strain is a reliable tool for attaining a slightly funky, specific phenolic character in your beers, and is already available in 100-gram format and soon in 5-gram sachets! Discover more about SafBrew™ BR-8 or other yeast strains on

BYO Nano+ Membership
Get access to hundreds of hours of on-demand videos covering small craft brewery strategies with BYO’s new Nano+ Membership. Learn from craft beer experts watching replays of past NanoCon seminars plus a complete library of in-depth workshops. You’ll also have full online access to all of BYO’s digital content and an annual print magazine subscription. Check out for more details.

BYO Nano Brew Podcast Episode 37
John Holl
Guest: Michael Varda
Music: Scott McCampbell

Creators & Guests

John Holl
John Holl is the host of the BYO Nano Podcast and the author of several books including the Craft Brewery Cookbook.
Brew Your Own
The How-To Homebrew Beer Magazine. Sign up for a free trial digital membership at:

What is BYO Nano Brew Podcast?

The Nano segment of craft brewing is growing fast with the majority of new breweries opening up falling into this small-scale, hyper-local segment working on brewing systems five barrels or under. Each month on this podcast learn the business, marketing, and brewing strategies targeted for this smaller-scale sized brewery needs. From strategies to maximizing taproom sales to forecasting brewery budgets to brewing great beer in small spaces, you'll learn from craft beer experts and fellow Nano brewers the tips and strategies for success to improve - or launch - your small brewery. The BYO Nano Brew Podcast is brought to you by Brew Your Own, the leading homebrew magazine as well as organizers of the annual NanoCon event for this small-scale craft beer niche and the monthly BYO Nano Newsletter available by email.