In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss ITV’s plans to expand its ITV Win platform with a new bingo and casino launch and whether the broadcaster can succeed in one of the UK gambling industry’s most competitive markets.
Tune in to today’s episode to find out:
- What ITV has announced with its ITV Win bingo and casino expansion and why the timing matters post-Budget
- How important celebrity talent, brand familiarity and prime-time reach will be to ITV’s gaming ambitions
- What lessons can be learned from ITV’s previous gambling ventures including Jackpot247
- The key commercial and regulatory challenges facing new entrants in the UK gambling market
- Whether ITV Win can realistically become a mass-market operator or struggle in an ultra-saturated landscape
Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald
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