Make Marketing Suck Less for Expertise-Driven Solo Businesses

Happy 2024, Expert!   I'm noticing something that I never thought I would see in online business.   Messaging is finally having its moment.  While I'm thrilled that messaging is getting the attention it deserves, there is a catch, my friend.  Most of the business coaches and marketers who are talking about it are oversimplifying what messaging is and leading business owners astray about its true strategic purpose in your business.  So let's start the year off right by demystifying what messaging is with all the nuance, the goal it helps your business achieve, and how to become a master messaging mixologist to make marketing suck less. In this episode, you will: Learn what are the various elements of messaging   Discover the goal of messaging in business and how it’s a lot like politics  Hear the definition of messaging and its pivotal role in persuasion Understand the analogy of creating messaging as concocting a cocktail  

Show Notes

Happy 2024, Expert!  

I'm noticing something that I never thought I would see in online business.  

Messaging is finally having its moment. 

While I'm thrilled that messaging is getting the attention it deserves, there is a catch, my friend. 

Most of the business coaches and marketers who are talking about it are oversimplifying what messaging is and leading business owners astray about its true strategic purpose in your business. 

So let's start the year off right by demystifying what messaging is with all the nuance, the goal it helps your business achieve, and how to become a master messaging mixologist to make marketing suck less.

In this episode, you will:

  • Learn what are the various elements of messaging  

  • Discover the goal of messaging in business and how it’s a lot like politics 

  • Hear the definition of messaging and its pivotal role in persuasion

  • Understand the analogy of creating messaging as concocting a cocktail

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)