The State of Retention Marketing | E42: Why Legacy Brands Need to Undergo Digital Transformation

As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions. 

• (01:37) - Unveiling the Purpose: Goals of Digital Transformation
• (11:10) - Balancing Act: Navigating Talent Training and New Hires for Driving Change
• (39:31) - Tech Partnerships & Tooling: Navigating MarTech Adoption and Execution
• (01:03:47) - Maximizing Business Success: Harnessing Both Existing and New Data

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.