We spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode.
Here’s what you’ll learn:
- Should you focus on short- or long-form content?
- How B2B content has changed over the years
- How to manage creative chaos as a content marketer