Rewind - Escape From Obscurity

Show Notes

The #1 threat to your business in 2022 isn't the supply chain or inflation...

You biggest threat is obscurity. The clients you can help don't know you exist. For most small businesses this is the ever-present, seldom recognized existential threat.

So, going into next year, what's your plan to escape from being the best-kept secret in your market?

Today, I'm pulling an episode out of the archives that will give you a process and a plan for being "famous to the family" as Seth Godin likes to say. If you want to grow and serve more people in 2022, this episode will help.

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States