In this episode of The Negotiation, we had the esteemed pleasure of interviewing an old friend from China, Mr. Bertrand Schmitt, the co-founder and Chairman of App Annie, and co-host of the podcast Tech Deciphered. We talk about how Bertrand and his team have spent the last decade creating the industry’s most complete mobile performance platform while being based in Beijing, raising 160 million dollars in funding along the way, and why it was important that a significant part of that amount came from local Chinese investors. We look back at the evolution of mobile in China and talk about how far they’ve come in the APP industry, and discuss tech areas that China has now taken the global innovation leader in. We also talk about the two biggest mobile players in China, Huawei and Xiaomi, and what the future holds for them given the relatively harsher climate they face outside China. Enjoy.
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.