Women in Product Marketing

Questions covered in this episode:
 
2:02  Opening Question (Can you share a time when you failed at something and learned?)
5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite?
10:42 Could you maybe share a little bit about how you go from conception to launch of a product?
17:51 How would you say that for a new product for which you are trying to establish product market fit dippers then adding new features to a new product?
20:30 Do you see that customer insights is the same within the new product or the feature enhancement?
25:38 What does your product marketing team org structure look like? 
29:07 How do you make a 30, 60, 90 day plan to be the most effective with product marketing?
34:52 How do you distinguish different launch tiers?
40:32  Rapid Fire

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What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.